Custom Retailer Shares Her Story of Perseverance
Learn From Our Digital Marketing Certificate Graduates
Amy Williams graduated from BizHack Academy’s digital marketing certificate program, The Digital Marketer’s Edge. The DME is a seven-week, fast-paced, high-impact program that aims to give small businesses the tools they need to conduct successful digital marketing campaigns. During our most recent cohort, we witnessed more than two dozen of these business owners complete the course and graduate with their digital marketing certificate, 9 of them shared their stories. Here is what Amy Williams learned over the course of seven grueling weeks.
Amy Williams: A-B Unlimited
Amy Williams was diagnosed with a neurological disorder as a child and was told by doctors that it may prevent her from doing day-to-day tasks. Amy went on to defy the restrictions that had been placed on her throughout her life to found A-B Unlimited, a company that produces marketing and promotional products for companies. Because her parents always encouraged her to embrace what makes her different, her mission now is to help other businesses showcase what makes them unique on customized merchandise.
As part of the 18th Cohort of The Digital Marketer’s Edge course, Amy worked to level up the marketing of her new brand, A-B Golf, which focuses on producing customized golf equipment and merchandise for corporations and their executives. Amy used audience targeting and video advertisements as she made her way through the course and was able to generate new leads as a result of the tools she applied.
Amy plans to continue to leverage the help of the BizHack team to build up A-B Unlimited’s marketing strategy to produce long-term benefits. Amy’s hard work and commitment to her involvement in BizHack Academy’s programs earned her the BizHacker award for Cohort 18. Amy now prepares to launch a new brand called “The Promo Lawyer” using her new digital marketing expertise.
