Ice Cream Entrepreneur Shares his Digital Marketing Story
Learn From Our Digital Marketing Certificate Graduates
Ian Tepoot graduated from BizHack Academy’s digital marketing certificate program, The Digital Marketer’s Edge. The DME is a seven-week, fast-paced, high-impact program that aims to give small businesses the tools they need to conduct successful digital marketing campaigns. During our most recent cohort, we witnessed more than two dozen of these business owners complete the course and graduate with their digital marketing certificate, 9 of them shared their stories. Here is what Ian Tepoot learned over the course of seven grueling weeks.
Ian Tepoot: Cloud and Joy
Ian Tepoot and his wife, Selina, created Cloud and Joy, a low-sugar, healthier ice cream company after Ian recovered from a hiking accident that left him pre-diabetic from his medications and treatment. Unable to find healthier ice cream options with ethically and sustainably sourced ingredients, the couple formulated their perfect ice cream themselves. As part of their commitment to “do good when doing well,” Ian and Selina decided to donate a portion of their proceeds from each sale to Heifer International, a nonprofit organization working towards global agricultural sustainability.
With pints of Cloud and Joy ice cream being sold at grocery retailers around the country, Ian Tepoot enrolled in BizHack Academy with the goal of improving the company’s marketing initiatives to engage new customers. Using BizHack’s Lead Building System, Ian launched two ad campaigns in which he used geotargeting, audience filtering, and data analytics to best appeal to his target audience. As a result of the tools he learned in The Digital Marketer’s Edge course, Ian continued to work towards his goal of connecting with customers and building relationships with new retailers. Ian’s hard work during the 18th Cohort of the Digital Marketer’s Edge earned him the recognition of a BizHacker award.
In the near future, Ian hopes to emphasize the positive impact and feelings customers have when purchasing and eating Cloud and Joy’s ice cream and explore new creative concepts in their marketing campaigns.