SEO

SEO Metrics: How To Stay on Track In this masterclass,  we delve into the various stages of SEO and the metrics crucial for measuring success at each stage. https://www.youtube.com/watch?v=Cc8vjkuv-XI Understanding how to stay on track with SEO […]

Crawling Indexing Early Growth Late Growth Decay In this masterclass, the SEO content lifecycle is dissected into stages, each critical for managing and optimizing content to achieve sustained search engine visibility and effectiveness. The class covers […]

Two Essential Google Tools In this masterclass, attendees explore the detailed process of SEO content lifecycle management, emphasizing the progression of content from inception through to its peak and eventual decline. https://www.youtube.com/watch?v=GBQ7nJpP4TQ The class also highlights the […]

The SEO Content Lifecycle In this masterclass, participants dive deeply into the SEO content lifecyle, exploring the stages that a single piece of content, such as a blog post, undergoes from creation to decay.  https://www.youtube.com/watch?v=6PN-lEgiWBgThe class […]

SEO best practices: What Does Good Look Like? In this masterclass, the focus is placed on unraveling the complexities and strategic importance of Search Engine Optimization (SEO) through the lens of a real-world success story. The […]

Review of The Journey of a Keyword In this masterclass, we explore the nuanced journey of a keyword within the realm of search marketing, emphasizing its foundational role in both SEO and PPC strategies. This class […]

Gemini AI Writing Assistant: Going “Deeper” On Content In this comprehensive SEO workshop, the focus shifts towards refining and optimizing a draft blog post created with Google Gemini AI Writing Assistant to better align with Google’s […]

Writing SEO Content for Humans: EEAT From creating content that satisfies search engine algorithms to writing SEO content for humans that aligns with the criteria used by Google’s evaluators https://www.youtube.com/watch?v=PbIbakKiBp0&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39This involves a detailed look at the […]

AI Content Creation for Bots AI Content Creation for Bots in the context of SEO, explains the primary considerations for making content accessible to search engine crawlers, most known as “bots” https://www.youtube.com/watch?v=YLWufD8bXWU&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39The focus is on ensuring […]

How Google Evaluates Content How Google Evaluates Content and the journey of enhancing an AI-generated entry from its initial draft (80% ready) to fully optimized (100% ready) for Google’s search engine.  https://www.youtube.com/watch?v=J6X2Q_vMlvQ&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=38The focus is on understanding […]