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BizHack’s 12-week course, The Digital Marketer’s Edge, covers the marketing strategy and technical skills you’ll need to generate online leads. We cover how to build ads on Facebook, Instagram, Messenger and LinkedIn and how to create email nurture campaigns. And we’ll dive deep into audience segmentation and customer journey mapping. All along you’ll work on a Real-Life Campaign with 1:1 coaching from a top marketing expert. With our course, you learn by doing. You’ll get practical lessons, hands-on exercises, group activities, peer learning, and networking opportunities, all while running live campaigns to generate actual leads and sales.

The course runs 12 weeks and has a total of 50 instructional hours. We meet on Monday evenings from 6:30 pm to 9 pm near Wynwood in Miami, and you can also attend class remotely. Thursday webinars are from 12 pm to 1 pm. You get four 1:1 coaching sessions with your own Marketing Coach. And we also have labs, mixers and a graduation. All along, you’ll be working on your Real-Life Campaign.

The Real-Life Campaign is the core of the BizHack learning experience. You’ll run real ads to actual prospects to generate live leads. You work on the Real-Life Campaign in every assignment; nothing in this course is theoretical. The vast majority of participants come in with their own campaign, but arrangements can be made for participants who don’t have a campaign of their own. This will be discussed during the application interview.

Besides attending the 2.5-hour class on Monday and the 1-hour webinar on Thursday, you’re expected to commit an average of 2-4 additional hours per week for homework. There’s an advanced track with additional assignments that could take a bit longer. The course is part-time and is designed to be fit it into a full-time work schedule.

After completing this course, you’ll be able to: 

• Create, target, launch, track and optimize paid social media advertising campaigns on Facebook, Instagram, Messenger and LinkedIn
• Run email nurture campaigns using Mailchimp (or another email service provider)
• Develop custom and lookalike audiences and retargeting campaigns 
• Track and optimize your ad campaigns and establish and monitor key performance indicators using Facebook analytics tools
• Identify and find your ideal customer on social media and develop a customer journey map to turn them from a prospect to a customer
• Use retargeting, split tests, machine learning and other cutting-edge techniques to optimize the effectiveness of your online lead generation efforts

In addition to working on a Real-Life Campaign with cutting-edge course content and 1:1 coaching, you’ll also get access to BizHack’s community of top marketing pros, ambitious business owners and agency heads. Our talent network is the best in the digital marketing field. You’ll also get VIP access to special events and speakers as part of the BizHack Presents speaker series.

That’s the idea! The average course participant makes $29 in revenue for every $1 they spend in ads — while in the course! The course pays for itself three times over. That said, not every business is set up for immediate success — for instance, B2B businesses with long sales cycles — and the bottom-line results may come after the course ends. Leads and sales are not guaranteed.

This course is designed for business professionals. We know that work and life might get in the way. Every class and webinar is livestreamed and recorded for later viewing. Presentations and handouts are distributed before class. The average participant misses 1-2 classes. That said, if you will miss 3 or more, you might consider taking the course another semester.

This program is open to participants and professionals from any field and level of experience and are relatively new to the dynamic and ever-evolving world of digital marketing. The more varied the background and experiences of the participants, the livelier and more interesting the class will be.

No. We’ll introduce you to drag-and-drop software to build landing pages (specialized websites to capture contact info for prospects). But we won’t cover how to build a website from scratch. That’s a different course.

The price is $2,990. That’s all inclusive, no hidden fees. For that price, you get access to all of the classes, webinars, course materials, the private community and four 1:1 private coaching sessions.

Yes, for a small fee. You can discuss our installment plan during your application interview. Email apply@bizhack.com to learn more.

This program is by application only and has limited seating. You can apply here. Once you’re accepted into the course, payment can be via credit card, PayPal, Zelle, check — or by carrier pigeon. We aim to please.

Call us anytime at (786) 664-7324 or write info@bizhack.com. We’ll get back to you right away.