7-Week Accelerated Course:The Digital Marketer’s Edge
This program is for business owners and professionals looking to
adapt their marketing to the post-Covid-19 era.
You’ll work on real-life online campaigns with
1:1 coaching from expert marketers.
Time: 5 Hours of Live Instruction Per Week
Starts: January 16, 2022
Graduation: March 1, 2022
As Seen In
“In its second year, BizHack has become a major success and force within Miami’s tech and marketing community.”
Hispanic Executive Magazine
This Course Pays For Itself
Over 800 businesses since 2017 with 100+ businesses taking the course in 2021. They earned 3x the course investment while taking the course.
Frequently Asked Questions
BizHack’s course, The Digital Marketer’s Edge, covers the marketing strategy and technical skills you’ll need to generate online leads. We cover how to build ads on Facebook, Instagram, Messenger and LinkedIn and how to create email nurture campaigns. And we’ll dive deep into audience segmentation and customer journey mapping. All along you’ll work on a Real-Life Campaign with 1:1 coaching from a top marketing expert. With our course, you learn by doing. You’ll get practical lessons, hands-on exercises, group activities, peer learning, and networking opportunities, all while running live campaigns to generate actual leads and sales.
The Real-Life Campaign is the core of the BizHack learning experience. You’ll run real ads to actual prospects to generate live leads. You work on the Real-Life Campaign in every assignment; nothing in this course is theoretical. The vast majority of participants come in with their own campaign, but arrangements can be made for participants who don’t have a campaign of their own. This will be discussed during the application interview.
After completing this course, you’ll be able to:
- Create, target, launch, track and optimize paid social media advertising campaigns on Facebook, Instagram, Messenger and LinkedIn
- Run email nurture campaigns using Mailchimp (or another email service provider)
- Develop custom and lookalike audiences and retargeting campaigns
- Track and optimize your ad campaigns and establish and monitor key performance indicators using Facebook analytics tools
- Identify and find your ideal customer on social media and develop a customer journey map to turn them from a prospect to a customer
- Use retargeting, split tests, machine learning and other cutting-edge techniques to optimize the effectiveness of your online lead generation efforts
In addition to working on a Real-Life Campaign with cutting-edge course content and 1:1 coaching, you’ll also get access to BizHack’s community of top marketing pros, ambitious business owners and agency heads. Our talent network is the best in the digital marketing field. You’ll also get VIP access to special events and speakers as part of the BizHack Presents speaker series.
That’s the idea! The average course participant makes $29 in revenue for every $1 they spend in ads — while in the course! The course pays for itself three times over. That said, not every business is set up for immediate success — for instance, B2B businesses with long sales cycles — and the bottom-line results may come after the course ends. Leads and sales are not guaranteed.
This course is designed for business professionals. We know that work and life might get in the way. Every class and webinar is livestreamed and recorded for later viewing. Presentations and handouts are distributed before class. The average participant misses 1-2 classes. That said, if you will miss 3 or more, you might consider taking the course another semester.
This program is open to participants and professionals from any field and level of experience and are relatively new to the dynamic and ever-evolving world of digital marketing. The more varied the background and experiences of the participants, the livelier and more interesting the class will be.
No. We’ll introduce you to drag-and-drop software to build landing pages (specialized websites to capture contact info for prospects). But we won’t cover how to build a website from scratch. That’s a different course.
This program is by application only and has limited seating. You can apply here. Once you’re accepted into the course, payment can be via credit card, PayPal, Zelle, check — or by carrier pigeon. We aim to please.
“BizHack will unlock the door to potential customers and revenue. Following the BizHack program has already driven leads – and revenue – to my business!”
Kim MillerCEO of Ink Link Marketing, Marketer at Burger King & Pollo Tropical
“BizHack gave me exactly what I was looking for: A view into the semi-opaque world of digital marketing. I don’t feel uninformed anymore in a meeting when the digital marketing jargon gets thrown around.”
Erin ClancyConservation Director, Tropical Audubon Society of Miami
“BizHack gave me relevant, up-to-date digital marketing skills with the support of experienced coaches and similarly motivated classmates. It’s enabled me to shift gears professionally.”
Henry GomezDirector of Strategy Planning, Zubi Advertising
Miami-Dade’s Strive 305 initiative and BizHack Academy launches its 6th season of free masterclasses focused on purpose-driven digital marketing for small businesses
Miami-Dade County Mayor Daniella Levine Cava celebrated the collaborative initiative that has helped 1,700 Miami-Dade County businesses during her 2022 State of the County Address. MIAMI […]
Learning your Business Story is essential… and not enough. Join the Pulitzer Prize-winning former NPR journalist Dan Grech of BizHack Academy to discover your personal motivation […]
Learn From Our Digital Marketing Certificate Graduates Sara Bess graduated from BizHack Academy’s digital marketing certificate program, The Digital Marketer’s Edge. The DME is a seven-week, […]
Tips You Can Take Today To Improve Your Presence On Google “You need to have ownership of everything, and you need transparency on all accounts,” said […]
Creating Small Business Financial Projections Financial projections are a tool you can use to gain insight into the future of your small business finances. There are […]
The Secrets of Compelling Marketing Messaging On the internet, there is so much information and content for a user to consume一your small business marketing needs to […]