Starts November 16, 2020
Registration open through December 15, 2020
Upcoming Digital Marketing Online Events and #BizHackLive webinars
Understanding and hyper-serving your target audience is the single most important success factor for any business. Whether you’re a startup searching for your audience’s unmet needs or an established business looking to break out and sell to strangers, Google and Facebook offer unparalleled free tools to accelerate your growth.
While always being a successful vertical online, Covid-19 has substantially increased demand. There are many do it yourself opportunities in local search optimization, regular SEO, and paid search. All content is tailored for SMB business in the home services space.
5-Week Accelerated Course:
The Digital Marketer’s Edge
This program is for business owners and professionals looking to adapt their marketing to the post Covid-19 era.
You’ll work on real-life online campaigns with 1:1 coaching from expert marketers.
Time: 5 Hours of Live Instruction Per Week
Starts: January 25, 2021
Graduation: March 10, 2021
As Seen In
“In its second year, BizHack has become a major success and force within Miami’s tech and marketing community.”
Hispanic Executive Magazine
This Course Pays For Itself
100+ businesses took the course in 2019. They earned 3.3x the course investment while taking the course.
Frequently Asked Questions
BizHack’s course, The Digital Marketer’s Edge, covers the marketing strategy and technical skills you’ll need to generate online leads. We cover how to build ads on Facebook, Instagram, Messenger and LinkedIn and how to create email nurture campaigns. And we’ll dive deep into audience segmentation and customer journey mapping. All along you’ll work on a Real-Life Campaign with 1:1 coaching from a top marketing expert. With our course, you learn by doing. You’ll get practical lessons, hands-on exercises, group activities, peer learning, and networking opportunities, all while running live campaigns to generate actual leads and sales.
The Real-Life Campaign is the core of the BizHack learning experience. You’ll run real ads to actual prospects to generate live leads. You work on the Real-Life Campaign in every assignment; nothing in this course is theoretical. The vast majority of participants come in with their own campaign, but arrangements can be made for participants who don’t have a campaign of their own. This will be discussed during the application interview.
After completing this course, you’ll be able to:
- Create, target, launch, track and optimize paid social media advertising campaigns on Facebook, Instagram, Messenger and LinkedIn
- Run email nurture campaigns using Mailchimp (or another email service provider)
- Develop custom and lookalike audiences and retargeting campaigns
- Track and optimize your ad campaigns and establish and monitor key performance indicators using Facebook analytics tools
- Identify and find your ideal customer on social media and develop a customer journey map to turn them from a prospect to a customer
- Use retargeting, split tests, machine learning and other cutting-edge techniques to optimize the effectiveness of your online lead generation efforts
In addition to working on a Real-Life Campaign with cutting-edge course content and 1:1 coaching, you’ll also get access to BizHack’s community of top marketing pros, ambitious business owners and agency heads. Our talent network is the best in the digital marketing field. You’ll also get VIP access to special events and speakers as part of the BizHack Presents speaker series.
That’s the idea! The average course participant makes $29 in revenue for every $1 they spend in ads — while in the course! The course pays for itself three times over. That said, not every business is set up for immediate success — for instance, B2B businesses with long sales cycles — and the bottom-line results may come after the course ends. Leads and sales are not guaranteed.
This course is designed for business professionals. We know that work and life might get in the way. Every class and webinar is livestreamed and recorded for later viewing. Presentations and handouts are distributed before class. The average participant misses 1-2 classes. That said, if you will miss 3 or more, you might consider taking the course another semester.
This program is open to participants and professionals from any field and level of experience and are relatively new to the dynamic and ever-evolving world of digital marketing. The more varied the background and experiences of the participants, the livelier and more interesting the class will be.
No. We’ll introduce you to drag-and-drop software to build landing pages (specialized websites to capture contact info for prospects). But we won’t cover how to build a website from scratch. That’s a different course.
This program is by application only and has limited seating. You can apply here. Once you’re accepted into the course, payment can be via credit card, PayPal, Zelle, check — or by carrier pigeon. We aim to please.
“BizHack will unlock the door to potential customers and revenue. Following the BizHack program has already driven leads – and revenue – to my business!”
Kim MillerCEO of Ink Link Marketing, Marketer at Burger King & Pollo Tropical
“BizHack gave me exactly what I was looking for: A view into the semi-opaque world of digital marketing. I don’t feel uninformed anymore in a meeting when the digital marketing jargon gets thrown around.”
Erin ClancyConservation Director, Tropical Audubon Society of Miami
“BizHack gave me relevant, up-to-date digital marketing skills with the support of experienced coaches and similarly motivated classmates. It’s enabled me to shift gears professionally.”
Henry GomezDirector of Strategy Planning, Zubi Advertising
Live Video Conference with TikTok’s Head of SMB and Operations, Becca Sawyer Date: Wednesday, September 9, 2020Time: 12:30-1:30 p.m. ESTSign Up Here With more than 80 […]