Message from the BizHack Instructors
We have worked at Fortune 50 companies and startups, nonprofits and small businesses, and we’re excited to share our hard won insights to help grow your business and accelerate your career.
Our Experience
We’ve worked with some of the world’s top companies.
BizHack's Founder
Dan Grech
Lead Instructor & Founder
dgrech@bizhack.com
After nearly two decades as a journalist and storyteller, I have reinvented myself as a digital marketer and educator. I’ve headed digital marketing at billion-dollar companies and software startups, and I’ve consulted for hundreds of businesses. I believe in the power of digital marketing to transform lives and businesses. And I want to share what I learned with you.
Some fun trivia about me: My first startup was founded by Eric Reis, author of The Lean Startup. I was interviewed for Tim Ferriss’s book The Four Hour Workweek. I was part of a Pulitzer Prize while an intern at The Miami Herald. And I’ve performed in an improv troupe for more than a decade.
Our Certified Instructors
Joy Schaaffe
Instructional Designer
Certified Business Advisor Joy Schaaffe is the lead instructor of the Goldman Sachs 10,000 Small Business Program in Miami. She has worked in marketing at Air Jamaica and Caribbean Airlines. Joy specializes in strategic assessment and planning, marketing strategy, planning and execution, marketing materials development, communications, public relations, business analysis and planning.
Eileen Higgins
Lead Instructor
Eileen Higgins is the founder of Inside the Glass, Inc., a marketing and communications consulting firm. Growing up in an entrepreneurial family taught her to work smart to drive growth, and she’s done that for companies such as American Home Products, Seagram, Hartz Pet Products, Jose Cuervo, Orangetheory Fitness, and Books & Books. She’s an expert global brand builder with experience ranging from pharmaceuticals to luxury consumer products, from retail to grass-roots community organizations.
Giovanni Insignares
Lead Instructor
Giovanni Insignares is the founder of Insignia Media, a boutique digital marketing agency based in Miami, FL. With over 12 years in the digital space, Giovanni founded the company in 2016 with the goal of helping businesses leverage the reach and precision of Facebook advertising to grow their business. He founded the Facebook Advertising 101 Meetup group with 700+ members, he worked at Mercantil Commercebank, and he holds a Masters degree in Management Information Systems at FIU.
Rafael Savino
Lead Instructor
Entrepreneur Rafael Savino is the co-owner and Managing Director of Ascendance Studio, a multi-style dance academy in Doral. Rafael designs new digital marketing strategies to promote and grow the studio. Before starting his own business, Rafael spent more than a decade working at Amazon, ExxonMobil and Carnival Cruise Lines.
Tatiana McDaniel
Marketing Coach
Marketing Executive Tatiana McDaniel is an account supervisor at República, an international advertising agency. She oversees campaigns for the Luxury Brand category, nonprofit organizations, and Consumer Packaged Goods (CPG). Tatiana worked as an Account Manager at Young & Rubicam. She is the former lead instructor of Facebook Marketing course at Miami-Dade College.
Carmen Leal
Marketing Coach
Entrepreneur Carmen Leal is the founder of Actionable Planner, a company dedicated to help aspiring entrepreneurs hatch and validate their business ideas. She’s a brand and digital marketer with over 13 years of experience. She worked with startups and Fortune 500 companies, such as Sears, Sears Hometown & Outlets, Zimmerman Advertising and Open English. She leverages innovative digital marketing solutions, strategies and design to increase ROI and amplify brand authority.
Je'Miah Sius
Marketing Coach
Technical marketer Je’Miah Sius works as a full-stack developer at Family-Phone, a communication and IT services company. He worked seven years as a Marketing Director at various companies. Je’Miah designs and develops user interfaces and produces data-driven marketing strategies. He has taught three coding boot camps impacting approximately 100 children, women, and men of color.
Jorge H. Gonzalez
Marketing Coach
Social entrepreneur Jorge H. Gonzalez works at The Children’s Trust, one of Miami’s largest funders. He’s the co-founder and Executive Director of Beacon of Hope, a nonprofit empowering youth in Latin America. He’s a marketer with over 11 years of experience at the second-largest Hispanic-owned ad agency in Florida, JGA Marketing. He’s worked with startups and Fortune 100 companies, such as Humana, to leverage innovative marketing solutions to fuel their growth.