The SEO Content Lifecycle

The SEO Content Lifecycle In this masterclass, participants dive deeply into the SEO content lifecyle, exploring the stages that a single piece of content, such as a blog post, undergoes from creation to decay.  https://www.youtube.com/watch?v=6PN-lEgiWBg The […]

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SEO best practices: What Does Good Look Like?

SEO best practices: What Does Good Look Like? In this masterclass, the focus is placed on unraveling the complexities and strategic importance of Search Engine Optimization (SEO) through the lens of a real-world success story. The […]

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The Journey of a Keyword: Review

Review of The Journey of a Keyword In this masterclass, we explore the nuanced journey of a keyword within the realm of search marketing, emphasizing its foundational role in both SEO and PPC strategies. This class […]

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Gemini AI Writing Assistant: Going “Deeper” On Content

Gemini AI Writing Assistant: Going “Deeper” On Content In this comprehensive SEO workshop, the focus shifts towards refining and optimizing a draft blog post created with Google Gemini AI Writing Assistant to better align with Google’s […]

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Writing SEO Content for Humans

Writing SEO Content for Humans: EEAT From creating content that satisfies search engine algorithms to writing SEO content for humans that aligns with the criteria used by Google’s evaluators https://www.youtube.com/watch?v=PbIbakKiBp0&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 This involves a detailed look at […]

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AI Content Creation for Bots

AI Content Creation for Bots AI Content Creation for Bots in the context of SEO, explains the primary considerations for making content accessible to search engine crawlers, most known as “bots” https://www.youtube.com/watch?v=YLWufD8bXWU&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 The focus is on […]

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How Google Evaluates Content

How Google Evaluates Content How Google Evaluates Content and the journey of enhancing an AI-generated entry from its initial draft (80% ready) to fully optimized (100% ready) for Google’s search engine.  https://www.youtube.com/watch?v=J6X2Q_vMlvQ&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=38 The focus is on […]

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Gemini From Keyword to Content

Gemini From Keyword to Content The discussion centers on crafting AI-generated text and utilizing established storytelling frameworks to enhance the quality and engagement of marketing content. This approach leverages AI tools like Chat GPT or Gemini […]

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Storytelling Frameworks

Storytelling Frameworks The discussion delves into the integration of AI in text creation, highlighting established storytelling frameworks that enhance the quality of marketing content. The conversation underscores the significance of these frameworks in crafting effective SEO […]

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The State of Al for Multimedia Content

The State of Al for Multimedia Content The discussion explores the rapid advancement of AI in generating multimedia content, particularly focusing on text and the emerging capabilities in image and video creation. It acknowledges both the […]

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