Internet Marketing Strategies for Small Business Growth
10 Free Internet Marketing Strategies for Small Businesses
For small businesses, it is so valuable to learn and leverage the free tools and strategies available to you online. There are also paid ways to generate revenue and grow your reach, but there are some things you can do right now to begin establishing yourself as a player in your industry. Here are ten free and low-cost strategies for small business internet marketing for small business owners with limited budgets, time, and expertise.TL;DR: 3 Tips to Leverage Small Business Internet Marketing
There are many paid ways to grow your small business online, but there are also many tools and strategies you can implement right now to begin growing your reach and your sales.- Optimize your Google Business Profile listing and keep your information consistent across all of your other listings online.
- Use networking meetings as not a way to sell, but as a way to learn who are the great referral partners for your business and build a relationship where you know, like, and trust each other.
- You don’t have to create different content for each social media platform, you can create one piece of content and share it to all of your accounts.
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10 Free Strategies for Generating Revenue from Internet Marketing
1. Location, location, location
For many years retail stores aimed to have the best location for their business. A corner spot where traffic would come from every which way. If you had the best location in town, you had the best opportunity to do business. In today’s world when it comes to online marketing for small businesses the most powerful location is to be right at the top of a Google search for your product or service. This is the best place to start! Google continues to change how it looks, but we generally have 4 PPC ads at the top, then we got 4 Google Business Profile location listings (GBP) followed by 10 free SEO results. If you haven’t yet, take these steps to have your GBP optimized:- Claim your business
- Keep your name, address, phone number (NAP) consistent across all listings
- Focus on getting as many reviews as possible
2. Search Engine Optimization (SEO)
Below the GBP location listings mentioned above are your traditional, organic search results. Search engine optimization is also a verb, which means you can optimize your website to appear in this free section. This is a very important tool for small business internet marketing. There are over 600 factors that Google is going to go through to pick who gets which position in this free section. You really want your business to be on page one. The three main things you want to focus on to improve your SEO are the ABC’s:- Architecture – the structure of your website
- Your website needs to be simple from a coding standpoint
- Site speed needs to be fast
- Site load time needs to be fast
- Domain expiration- tell Google you’re in this for the long run
- Use 302 redirects to your homepage
- Have custom 404 page
- Back Links – other sites linking to your site are a vote for your website and make your site look more important in Google’s eyes
- Content – newsletters, articles, press releases on your website
- Answer the questions that your customers and prospects ask you as blog posts on your website to benefit your SEO.
- Keep a list of questions people ask you that you can answer on your website.
- Answering new questions that are yet in Google give you a huge shot at being at the top of the search results.
3. Build Your Personal Brand
Ask yourself, what is unique about your abilities and how can you market them? Think of your resume as your personal brand packaging. What have you done to improve your resume? Your resume, website, and social media should reflect all you are doing to be an expert in your field. Make sure everything is consistent from your business card to your website to your branding.4. LinkedIn
You want to build as complete a profile as you can on LinkedIn. Here are a few things to consider as you optimize your LinkedIn profile:- Have a professional headshot as your profile picture.
- Your header image is a great opportunity to talk about your business, who you are, and what you do through imagery. Canva is a great tool you can use to create a header image that speaks to your audience.
- Your description (what appears below your profile image) shouldn’t just be your job title, have an introduction to your brand value.
- Improve your contact information