BizHack Academy wins an American Business Award for providing Digital Marketing Training to Miami-Dade Businesses

 Strive305 partner BizHack Academy wins a national award from the American Business Awards for its work equipping Miami-Dade businesses with digital marketing skills

BizHack was recognized as a Minority-Owned Business of the Year for its contributions to helping local businesses as part of Miami-Dade Mayor Daniella Levine Cava’s Strive305 and Future Ready initiatives 

MIAMI, FL (August 5, 2023) – Leading digital marketing training provider BizHack Academy, a key partner in Miami-Dade County’s efforts to help small businesses, has been recognized nationally in the 21st edition of the American Business Awards

BizHack, a certified Florida Minority Business Enterprise and a key partner in the Miami-Dade Mayor’s Strive305 and Future Ready initiatives was recognized as a Minority-Owned Business of the Year for a range of marketing services and training programs that it provides to underserved businesses in the County.

“We are proud that our partner BizHack Academy has won national recognition for helping transform Miami-Dade County small businesses through digital marketing,” said Miami-Dade Mayor Daniella Levine Cava. “The purpose of our Strive305 program is to make sure that small and minority-owned businesses receive the support and access they need to thrive. Through this partnership thousands of small businesses from underserved communities are getting closer to the possibility of prosperity, ensuring the continuation of a diverse, thriving local economy.”

The national recognition, known as a “Silver Stevie,” is part of one of the nation’s premier programs to recognize achievement in the workplace. The American Business Awards are open to all organizations operating in the U.S. and are adjudicated by more than 230 judges across 10 specialized committees. 

In making the award, the judges called out BizHack’s “positive impact on the community,” highlighting its comprehensive range of marketing training and consulting services and its dedication to serving BIPOC- and women-owned businesses. The partnership between BizHack and the County was called by one judge a best-in-class example of “partnering with local governments and organizations to support small businesses in need.”

“BizHack Academy’s commitment to helping BIPOC- and women-owned small businesses overcome structural, financial, and educational barriers is commendable,” wrote a judge. “Their focus on providing digital marketing training, coaching, and Fractional CMO services to these businesses is unique and significant.”

“BizHack is a mission-driven company that has managed to create a significant impact in a short period of time,” wrote another judge. “The company is also very nimble and pivots its offerings to meet the current needs and implement initiatives to improve the community it belongs to.”

BizHack uses marketing training and consulting to provide a faster path to growth for businesses. Over 87% of the companies that BizHack serves are BIPOC- or women-owned, and it features a diverse team of instructors, coaches, and consultants. 

“As black woman and nonprofit owner, inclusion and low bias are imperative to my success in the world of AI,” wrote business owner Aria Hill, a BizHack training recipient. “Thank you for not being afraid of the controversy that is so much of our reality.”

Since 2020, BizHack has awarded more than $400,000 in training scholarships to 200+ underserved businesses. The company launched Fractional CMO Services, providing affordable marketing strategy and leadership to small businesses looking to build their marketing capability.

As cutting-edge marketing tools get less expensive to use, the main difference between the haves and the have-nots is knowledge,” said BizHack Founder and CEO Dan Grech. “BizHack is dedicated to closing that knowledge gap for underserved businesses, so they can remain a pillar of our economy and keep our Main Streets vibrant and local.

BizHack won national recognition for four major programs it developed to help local businesses grow faster:

  1. Strive305 Masterclasses:

    BizHack partnered with the Miami-Dade Mayor’s Office to launch a series of Masterclasses which have attracted over 7,000 participants on key topics ranging from crisis communications to preparing for an economic downturn to developing a marketing strategy. After the most recent Masterclasses on using AI in marketing and sales, participants achieved an average monetary gain or savings of $5,650 over six weeks. The Masterclasses achieved a high level of satisfaction among participants with a Net Promoter Score of 65.

  2. Elevate District 5:

    BizHack partnered with Miami-Dade County District 5 to provide a free 7-week online digital marketing course to 100 businesses located in Miami Beach, downtown Miami, and Little Havana. The free course was part of the Elevate District 5 small business recovery and growth program funded by federal ARPA funds.

  3. Underserved Business Scholarship Fund:

    In response to the COVID-19 pandemic, BizHack created a self-funded scholarship fund for women and BIPOC-owned businesses. Since its inception, BizHack has given over $400,000 in scholarships to more than 200 businesses to help defray the costs of its signature Digital Marketer’s Edge training program. The Miami-Dade Mayor’s Office contributed 30 scholarships to the fund, which BizHack matched.

  4. BizHack Fractional CMOs Services:

    BizHack launched Fractional CMO services to provide fast-growing companies with the marketing leadership and expertise they need without taking on the substantial costs of a full-time Chief Marketing Officer (CMO). BizHack has assembled more than 60 outsourced part-time heads of marketing. A key criterion in the selection was based on their desire to use their experience to give back to the local community and help build a new generation of successful business owners.

BizHack is continuing its activities to empower the local community by rolling out a free digital marketing training course in English, Spanish, and Creole for the county’s 267,000 small businesses and will also be extending its “AI for Marketing and Sales,” which continues to be free to attendees thanks to a grant from Miami-Dade County. Register at https://bizhack.ai.

ABOUT BIZHACK ACADEMY

BizHack’s mission is to help businesses to grow faster. The company specializes in offering Fractional CMOs — part-time outsourced heads of marketing — who provide strategy, leadership, and accountability, and can guide businesses from founder-led marketing to a fully-fledged marketing department. With substantial C-Suite experience, each Fractional CMOs help both develop a strategy and manage its successful implementation, and at a fraction of the cost of a full-time CMO. Dan Grech, BizHack’s founder and CEO, is a Pulitzer Prize-winning former journalist turned entrepreneur and educator, who carries a legacy of teaching, coaching, and entrepreneurship from his grandfathers, a public school science teacher and a professional soccer coach. Past career highlights include leading growth at two software startups, serving as senior director of digital marketing at a large energy company, and taking a hospitality industry SaaS company from pre-revenue to a $2.5M run rate in two years, ultimately leading to an acquisition. The BizHack team comprises over 60 seasoned Fractional CMOs, each selected for their unique expertise across various industries and desire to give back to the local community. They are supported in their work by a broad network of marketing specialists within the BizHack network. Additionally, BizHack upskills client marketing staff through a range of courses, from digital marketing to the latest AI tools application. BizHack has been a catalyst in the digital growth of businesses in Miami-Dade County and globally and has provided over $300,000 in scholarships to more than 150 BIPOC and women-owned businesses. Clients range from startups to Fortune 500 companies, including NBCUniversal, Novartis, and Royal Caribbean. Bizhack has been honored with awards from the American Marketing Association and Ragan’s PR Daily, recognized as a Top Startup by The Miami Herald, and was named a 2023 Minority-Owned Business of the Year in the American Business Awards. For more information, visit www.bizhack.com or contact info@bizhack.com. Tel (786) 664-7324