Learn How To Grow Your Small Business In A Crowded Market
As the world becomes increasingly distracted, it is more critical for small businesses to find ways to cut through the noise of a crowded market in an impactful and meaningful way.
“There is a whole lot of noise out there. It is important to figure out who you are as a business, who your client is, and how to clear through that noise,” said Yvette Grove, director of growth for Paragon Realtors.
Small businesses must improve their marketplace strategies to ensure they stand out. Learn how to differentiate your company from the competition in a crowded market with tips and tricks from Yvette.
TL;DR: 5 Tips For Improving Your Crowded Market Strategies
- Tip 1: Clear the noise
- Tip 2: Find your voice
- Tip 3: Find your perfect client
- Tip 4: Find the why to your business
- Tip 5: Good marketing is being human
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Tip 1: Clear The Noise
It’s not an easy task to compete across different platforms. Yvette Grove provides insight into how small businesses can stay relevant in the #BizHack Can Anyone Hear Me? Getting Heard In An Overcrowded world webinar.
“It starts with who you are and how you’re going to connect with people,” Grove said.
Small businesses need to figure out what they’re most passionate about and share it with the world. Finding the right connection point with customers will help set your small business apart from the competition.
“Your passion and energy must shine through when you present yourself and your business,” Grove said.
Customers are attracted to brands that sell specific lifestyles, Grove added.
Let your marketing and social media be an extension of who you are. The perfect time to start thinking about the interests of your target audience members is now.
Tip 2: Find Your Voice
Small businesses should stop trying to make hard sales happen during times of transition. Customers will be more likely to purchase your products or services if they feel connected to your story. The best way to find your voice is to connect with your audience in a way that they understand.
“People want to hear your story,” Grove said. “Even if you share what happened to your business during COVID-19 and why.”
Determine what tone you want your brand voice to be, and then make sure it is consistent throughout your messaging. It’s OK to share diverse topics but be careful not to divide your customers’ interests.
“Share what challenges you have overcome or what you’re working to overcome right now,” Grove said.
Honesty and transparency are vital to having a perfect marketplace strategy. It may sound cliche, but put yourself in the shoes of your customers.
Tip 3: Find Your Perfect Client
Think about who you’d want to be at a party with and with whom you’d like to have a conversation. Small businesses should communicate with customers as much as possible to find any overlapping interests.
Grove provided five important questions to ask while searching for the perfect client:
- Who is your average client?
- Where do they shop?
- What do they do?
- What is their lifestyle?
- What are they doing?
Many small businesses use Google to search for an ideal client to explore their immediate network and the various social media platforms they use. This research can yield specific dialogue that’s effective in messaging. Small businesses can also create audience personas to understand the needs of their customers better.
“Create an avatar of that typical, average client that you are involved with,” Grove said. “It will give you clues of what to talk about and get you heard by them.”
Tip 4: Find The Why To Your Business
Dan Grech, founder and CEO of BizHack Academy, shared why he decided to start the training academy for business professionals in the marketplace.
“I champion the underdog so they can transform their lives,” Grech said. “Once I understood that my business exploded.”
Finding the purpose of your small business is an essential part of developing your marketplace strategy. It will allow customers to see how your business can help them.
Grove also shared the “why” to her professional development model.
“I love connecting people with who they are and to all the possibilities,” she said.
Tip 5: Marketing Is Now Personal
Julie Jefferies, the owner of Not Your Momma’s Vegetables, shared how her personal story changed her business forever. Jeffries was declared legally blind in one eye after struggling with her eyesight for years. Searching for homeopathic solutions, Jeffries decided to take her diet into serious consideration.
“I knew there was a connection between food and health,” Jeffries said. “So, I started a whole food, plant-based living theory, and, within two weeks, I started to regain my vision.”
Shortly after regaining part of her vision, Jeffries was diagnosed with breast cancer.
“I was probably the first patient the doctor didn’t have to talk about diet with,” Jeffries said. “When I cut out soy products, my website skyrocketed.”
After hearing her remarkable personal-recovery story, customers wanted to know more about her plant-based business. Jeffries is a perfect example of why you should make your marketing personal to stand out in a crowded market. Remember to always captivate, create, connect and curate solutions to customer problems. At the end of the day, good marketing is all about being a good human.