The Ins and Outs of Going Viral as a Small Business
Going Viral: The Mixed Blessing for Small Businesses
A video going viral in marketing talk is a sudden spike in demand that is unexpected and not necessarily sustainable. The reality is, all of your social media content as a business should have a twofold intent, one of them always being sales. It is important to have in place a plan for unforeseen marketing success, such as a video going viral, that can either take your business to the next level or completely ruin your reputation as a brand.TL;DR: 3 Quick Tips To Increase Your Chance of Your Video Going Viral
- Have a strong, consistent presence on the social media platforms where your ideal customer can be found.
- Viewers are interested in your authenticity, vulnerability and the story you are telling, not necessarily the quality of your video.
- Turn new customers into lifetime customers with creative ways to continue simplifying and adding value to their lives.