Six Empowering Women - "The CoVIDS" Case Studies

A PR and Communications Professional who turned the COVID-19 times we are living in into a period of self and professional development. Kerline Jules used BizHack 5-week course to pivot into the digital world. Her passion project, a T-shirt Advocacy Campaign “Your Seat Ain’t Safe”, was dormant. She used ads to increase awareness around her campaign by bringing traffic to the online store. Her ad campaign had a reach of over 10K, with impressions of over 12K. She saw over a 200% ROI. Kerline emphasized the importance of really understanding your different target audiences, knowing the key difference between Google and Facebook Ads, and leveraging Google My Business as a tool for business leads.

Ebony Smith took the BizHack 5-week course to become a better customer to the future marketing firm she is looking to hire. She wanted to learn how to set metrics that would allow for her marketing team to serve her better. Ebony did not launch her ads during the course, but she did gain a clear understanding of her marketing funnel, Facebook Business Manager, and how to set up an ad that will be successful. She now has a clear understanding of the KPIs that will work for her business and is confident she has what it takes to bring on board a marketing company that can help her with a solid digital strategy to fill the spots in her new product that will be launching soon.

In 2003 Michele Benesch started at Menu Men Inc. and grew the business 30% in 3 years. Since that time she has taken over 100% of the company and loves what she does. With a customer base mainly in the hospitality industry, COVID-19 dropped sales by 98% in just 4 business days. Michele pivoted her business and reopened with a QR Code Touchless Menu idea. Michele launched two different campaigns promoting this new product that has resulted in 37 restaurants and hotels sign-ups with an additional 14 active quotes. Michele was able to learn and acknowledge the importance of her ad campaign execution, making minor adjustments, and growing the impressions from her first ad by 180%.

Antoinette Patterson took BizHack 5-week course to better understand social media and how to set up successful Facebook ads to promote her childcare center and summer program. She ran a lead generation ad and a video views ad campaign. Her lead generation ad has brought in 5 new customers who generate a LTV of over $60,000 and leads are still coming in. Not only did Antoinette gain the knowledge she was looking for and achieve great results, she also learned things that will help her continue to grow her business such as the power of a good email marketing strategy and the value of the right website specs.

Antoinette’s campaign is officially the single most profitable campaign in the 6 years of BizHack history!

Mandy Diaz founded a fun and creative business from the love and devotion she has for pets. Pawty in a Box is the first birthday party decor kit for dogs. Mandy wanted to understand Facebook Audience, how to target effectively and generate quality traffic to her website. In BizHack 5-week course Mandy was able to create and target specific audience personas, and also make crucial changes to her website and email marketing strategy. She achieved the highest number of clicks on her Facebook ads, has been able to convert traffic to sign up to her mailing list, and officially launched a newsletter.

And the BizHack Award goes to…

In each course, we choose one participant who exemplifies what we call a BizHacker mentality- the embracing of the new, the constant experimentation, and the willingness to dare to fail gloriously.

Shakira Johnson, a PR & Events Pro, was diagnosed with COVID-19 and nearly died. For 6 weeks she was quarantined in her bedroom, away from her two girls. In this moment of fear and reflection, she made the decision to pursue a passion project in a more mindful and focused way. Love by OMG is a brand that Shakira started to build primarily through events and now has begun to expand into merchandise. Her website would only see traffic when Shakira posted on social media and she needed a way to continue driving traffic without being the influencer for it. While in the course, Shakira was able to break down demographics to create multiple buyer personas, understand the buyer’s journey, and also understanding the fundamentals of how to properly run ads, her website traffic increased by 100%. Shakira realized that marketing is hard, but she never gave up, her #Neversaydie spirit paid off!