Miami-Dade’s Strive 305 Initiative and BizHack Academy will launch 4th season of free digital marketing master classes led by world-renowned thought leaders
Miami-Dade County Mayor Daniella Levine Cava mentioned this collaborative initiative in the 2022 State of the County Address as a signature achievement during her first year in office
MIAMI ( March 08, 2022 ) — The Strive 305 #BizHackLive Master Class series of digital marketing training for small businesses kicks off Season 4 in March, and it takes this free training initiative between the Office of the Miami-Dade Mayor and BizHack Academy to a new level. After training nearly 1,000 businesses since September, Season 4 brings in world-renowned marketing thought leaders Bruce Turkel, Daryl Weber and Suzanne Jewell to contribute their expertise in branding, neuroscience, and mindfulness to small businesses across South Florida. The nine previous live training sessions held over the past 5 months have attracted nearly 1,000 businesses, with nearly two-thirds reporting being impacted by COVID-19. Author and keynote speaker Bruce Turkel kicks off the new season at 12:30 p.m. ET on Wednesday, March 16, 2022, with “All About Them.” Author Daryl Weber presents on March 30 on “Brand Seduction.” And Suzanne Jewell of the Mindful Entrepreneur presents on April 13 on “How to Become a Mindful Marketer.” Their dynamic, one-hour live webinars will draw insights from different disciplines to give business owners actionable insights on how to communicate more effectively, generate more meaningful human-to-human connections, and ultimately attract more customers. Registration for the Master Class series is free and open to the community here. The Strive 305 #BizHackLive Series has included nine Master Classes since September 2021 that have had 972 live attendees, 62% of which reported being negatively impacted by COVID-19. The large attendance is thanks to extensive promotion from more than a dozen partner and media organizations, including WPBT South Florida PBS and The Health Channel, the Miami-Dade Beacon Council, the Community Fund of Northeast Dade, Axis Helps, and many others. Attendees have said the information shared in the webinars is timely and actionable. Sigrid Martínez of Fort International said, “Amazing presentation and I truly believe it is super helpful! Thank you all!” Florencia Tinto of Miami Dade College said, “Miami needs this digital transformation to continue thriving as a community.” Only a single registration is required to attend the 60-minute interactive sessions where live participants will have access to useful handouts and key resources after each webinar. Reserve a free spot here: https://try.bizhack.com/MCSeries4. Strive 305 is an initiative of the Miami-Dade Mayor’s Office of Equity and Inclusion that provides resources, technical assistance, and collaborative spaces where small business owners can learn and support one another. These Master Classes are part of a growing ecosystem of support to help small businesses, which are the backbone of the county economy. “In Miami-Dade County, small businesses are the engine that make our economy go, lifting up all locally-owned small businesses is how we will build a recovery that leaves no family behind,” said Miami-Dade Mayor Daniella Levine Cava during her recent State of the County address. “We launched Strive 305 to support entrepreneurs by providing access to capital, training, retail, and office space, mentoring, and more. Over 1,500 small business owners have participated in our BizHack classes and the Morning Huddle, online programs that connect them to valuable resources training and coaching. Kemyana and Anne Johnson-Bey, the founders of Perfect Salon Suites, a shared retail space for beauty entrepreneurs, are just one Strive 305 success story”. One of the success stories of the Strive 305 partnership with BizHack Academy is Anne Johnson-Bey and Kemyana Bey of The 6 Figure University. Anne runs a successful salon and is now building a training program to help other salons become profitable businesses. Anne and Kemyana were mentioned in the Mayor’s State of the County address. They received a full scholarship from the Mayor’s office to attend BizHack Academy’s “The Digital Marketer’s Edge.” And they were featured as speakers in a Small Business Marketing Showcase organized by BizHack Academy on Wednesday, March 2, 2022. BizHack is a certified minority-owned Florida business with a mission to transform 10,000 under-served small businesses in the coming decade. #BizHackLive is its award-winning live webinar series started during the COVID-19 pandemic to give small business owners the digital tools they need to thrive in a rapidly changing economy. “These Master Classes bring together the nation’s top marketing experts to provide actionable tips and a bit of inspiration to small business owners looking to find their way in our digital economy,” says Master Class host Dan Grech, founder, and CEO of BizHack Academy. “Digital marketing skills are no longer optional for small business owners, and these engaging live sessions provide an onramp to learning.” You can find BizHack’s nearly 100 free training sessions on digital marketing for small businesses at its YouTube channel: https://www.youtube.com/c/bizhackacademy The Master Class series Media Sponsor is South Florida PBS (WPBT2) and The Health Channel. Its Community Partners include: Miami-Dade Beacon Council, The Miami Foundation, Miami Bayside Foundation, Axis Helps South Florida, Miami-Dade Chamber of Commerce, Coral Gables Chamber of Commerce, Aventura Marketing Council, Coconut Grove Chamber of Commerce, Cutler Bay Business Association, Creation Station, South Florida Interactive Marketing Association, American Marketing Association South Florida, The Idea Center at Miami Dade College, Key Biscayne Chamber of Commerce, CIC, Florida State Minority Supplier Development Council, Community Fund of North Miami Dade, and The International Career and Business Alliance (ICABA). To become a sponsor or promotional partner, email info@bizhack.com or call 786-664-7324.ABOUT SEASON 4 OF THE DIGITAL MARKETING MASTER CLASS SERIES
- Master Class 1: “All About Them – How to Build Your Business Today”
- Date & Time: Wednesday, March 16, 2022 from 12:30-1:30 pm ET
- Description: Less than 20 years ago, the key to selling yourself was simply to promote how great you were. And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you. In those good old days (before the Internet) the words “customer service” said everything you needed to know. Your customer would show up and you would provide service. But today, customers have unlimited choices of where to shop and what to watch. And they have unlimited ways of communicating their pleasure — or displeasure — with your business.
- How to see what success looks like
- Why you must stop selling what you do
- The secret behind content and context
- Why it’s always All About Them, and
- The profitable power of CC2CC
- Master Class 2: “Brand Seduction: How Neuroscience Can Help Small Businesses Build Memorable Brands”
- Date & Time: Wednesday, March 30, 2022 from 12:30-1:30 pm ET
- Description: Most entrepreneurs don’t think about how to build their brand. But that’s a mistake. Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company. In this dynamic “Brand Seduction” webinar, author Daryl Weber digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses. He will explore the unconscious side of brands and show business owners how to decode, build, and use hidden “brand fantasies” to grow your brand and business. This interactive workshop will give you the fundamentals and tools to build out a powerful, resonant brand that can help guide everything your growing company does and breed strong consumer loyalty.
- The surprising unconscious side of brands
- The biggest myths about consumer psychology
- The real role of emotions in building brands
- Practical tools to use neuroscience to inspire better marketing
- What a brand positioning is and why you need one
- The mistakes most small businesses make when building their brands
- The key elements to any strong brand and how to build your own
- How to use your brand to guide your company and its marketing
- Master Class 3: “Become a Mindful Marketer: How to Focus, Engage Empathy and Embrace Challenges”
- Date & Time: Wednesday, April 13, 2022 from 12:30-1:30 pm ET
- Description: Why how you manage your attention matters to the success of your business, your leadership style and your personal ability to persevere.
- How to be more mindful in business.
- How to pay better attention to your business and your employees.
- Why empathy is a key skill for leaders today.
- Bounce back ability and why resilience matters.
- Breath and attention practices to calm your worried mind.
- How to listen as a leader.
ABOUT MIAMI-DADE MAYOR’S OFFICE STRIVE 305 INITIATIVE
The Strive 305 program is designed to accelerate the growth of small businesses countywide and support budding entrepreneurs as they launch and grow new businesses. The program will support the small business community through:- An online small business and entrepreneurship hub that will inform, educate, and connect small businesses to the resources offered by the county and its partners
- A virtual small business incubator that will feature a full educational curriculum, coaching, and mentorship opportunities for companies of all types and states of growth
- A countywide network of physical incubators, co-working spaces and maker studios equipped with the tools entrepreneurs need to launch new ventures
- Multi-week technical assistance bootcamps to help small businesses overcome common challenges such as access to capital, finances, business planning, branding, digital marketing, sales, operations and more
