Commissioner Eileen Higgins Announces Second Cohort of “AI for Marketing and Sales” Course in Collaboration with BizHack Academy
This cohort will include a bilingual option for small business owners in District 5 who prefer to receive instruction in Spanish
MIAMI-DADE – Commissioner Eileen Higgins – District 5 announces the launch of the second cohort of the “AI for Marketing and Sales” course, developed in partnership with Miami-based BizHack Academy. This transformative program aims to equip businesses in District 5 with the essential knowledge and skills needed to leverage artificial intelligence (AI) in their marketing and sales strategies. The course is part of Commissioner Higgins’ Elevate District 5 program, designed to support and strengthen small businesses within the district.
The course runs from April 9 to May 29 and will take place on Tuesdays and Thursdays from 11:00 am to 1:00 pm via Zoom. While the primary language of instruction will be English, Spanish breakout rooms will be available for business owners who prefer access to the information in Spanish.
The “AI for Marketing and Sales” course provides participants with practical insights and actionable strategies for integrating AI into their marketing and sales efforts. This cohort, accommodating up to 40 participating businesses, will embark on a seven-week journey featuring live sessions, hands-on workshops, and personalized guidance from industry experts. A full course schedule can be found here.
“The ‘AI for Marketing and Sales’ course is a testament to our dedication to empowering businesses in District 5 with cutting-edge tools and knowledge,” said Commissioner Higgins. “In today’s fast-paced digital landscape, harnessing the power of AI is crucial for businesses to remain competitive and adaptable. I am thrilled to continue our partnership with BizHack Academy in offering this invaluable resource to our community.”
The course curriculum covers a wide range of AI applications over seven weeks:
- Week 1: The Human Element of AI
- Week 2: AI for Text, Translation, and Email
- Week 3: AI for Images, Social Media, and Ads
- Week 4: AI for Video, Audio, and Podcasts
- Week 5: AI for Content Strategy and SEO
- Week 6: Presentations of AI Growth Strategy
- Week 7: Graduation Celebration
“Commissioner Eileen Higgins is a visionary leader providing some of the most innovative small business programming of any elected official in the country. The Elevate D5 initiative gives small business owners precisely the skills they need to succeed in our tech-enabled economy,” said Dan Grech, Founder and CEO of BizHack Academy. “BizHack Academy is on a 10-year mission to help 10,000 entrepreneurs grow faster so their businesses and communities can thrive. Miami-Dade County is a critical partner in helping us achieve that ambitious goal.
The ‘AI for Marketing and Sales’ course empowers entrepreneurs to harness AI’s potential and flourish in a competitive marketplace.”
The “AI for Marketing and Sales” course is open for enrollment and FREE for all District 5 entrepreneurs and small business owners. Interested participants can register at bizhack.com/d5.
For any inquiries or further information, please contact Melissa Ortiz at melissa.ortiz@miamidade.gov or 305-375-5924.
