Tatiana McDaniel is Chief Marketing Officer of Happy V, a women’s wellness e-commerce company, where she focuses her marketing efforts on studying her customer’s needs and pain points, new product development, and educating and supporting women. Tati specializes in developing brands and using data-informed marketing strategies. Prior to Happy V, Tati worked at top marketing agencies Zimmerman, República and Young & Rubicam, where she managed campaigns for top brands in various business categories including travel & leisure, retail & luxury brands, beauty, nonprofit, CPGs, electronics, and digital finance. She is a graduate from the University of Florida with a major in Advertising and a minor in Business Administration.