Tatiana McDaniel is a Marketing professional who brings forth a wealth of over a decade of experience in developing brands and data-informed marketing strategies. As a graduate from the University of Florida with a major in Advertising and a minor in Business Administration, Tatiana has concentrated the majority of her career efforts on the advertising agency side.
She has managed campaigns for top brands in various business categories including travel & leisure, retail & luxury brands, beauty, nonprofit, CPGs, electronics, and digital finance, just to name a few. In her current role as CMO of Happy V, a Women’s Wellness company, Tatiana oversees all areas of marketing – from strategy research to media investments, public relations, and everything in between. By studying and understanding the customer journey, needs, and pain points, she also works alongside the Happy V product development and incubation team to create the ideal products for their customers. Tatiana ensures that Happy V not only provides value through quality products but also through quality information – focusing a large part of their Marketing efforts toward educating and supporting women across various communications channels.
Tatiana has always been passionate about advertising, but she is especially fascinated with analyzing consumer behavior and consumption trends, identifying purchasing patterns, and extracting valuable insights for her clients through data analysis.