Sheryl Cattell has over 30 years of marketing expertise. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.