LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC, is a certified lead instructor at BizHack Academy and the creator of the LinkedIn Business Edge, a course to help businesses drive sales and build strategic partnerships using LinkedIn. Sheryl has spent more than 25 years in digital marketing. She is an award-winning digital marketer, former CMO/VP of marketing turned educator, and Master Certified Life Coach. Past career highlights include digital executive positions at Bank of America, Mary Kay, Travelocity, including 10 years at Bluegreen Resorts and 8 years at Dow Corning where she lived and worked in Brussels Belgium. Sheryl is the founder and past president of interactive marketing associations in South Florida and Dallas. She has taught at top universities including the University of Virginia McIntire School of Business, The University of San Francisco, and Central Michigan University. Sheryl is a graduate of Michigan State University and has an MBA degree from Central Michigan University.
Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.