Joy Schaaffe is the lead instructor of the Goldman Sachs 10,000 Small Business Program in Miami and the Scale Up program at The Idea Center at Miami Dade College. She has worked in marketing at Air Jamaica and Caribbean Airlines. Joy specializes in strategic assessment and planning, marketing strategy, planning and execution, marketing materials development, communications, public relations, business analysis and planning. Her daughter, Jodian, was in Cohort 9 of BizHack’s The Digital Marketer’s Edge course.