Emily de Armas is a native Miamian who began her career in advertising and Media. Formerly with Telemundo, NBC Universal, Emily was on the founding social media team, and went on to hold several roles within the company. She has collaborated and created content for advertisers like Walmart, Coca-Cola, Ziploc, Ulta, Totoya, and T-Mobile. Her work has won several awards and she was Emmy nominated for social media coverage in 2016. In 2020, she launched her copywriting business. Known as the Fairy Godmother of Copywriting, she teaches business owners how to identify the right language to appeal to their ideal clients. Her goal is to help small businesses increase sales and have happy customers.