Abdul Muhammad II is the CEO of MDM Ventures and former Chief Digital Officer and Partner at rbb Communications. He brings over 20 years of experience in internet marketing. He has created nationally recognized, award-winning digital marketing campaigns for companies across a variety of industries. His integrated approach to digital marketing has an intense focus on ROI, leveraging social media and mobile technology that deliver results. The rare combination of a “tech head” with proven business acumen is the key to success for Abdul’s accomplishments.
Over the years at rbb Communications, Abdul has developed and led digital campaigns for a diverse group of corporate and entrepreneurial clients including Apple Leisure Group, Brown & Brown Insurance, DHL Express, Florida Power and Light Company, Jackson Health Systems, and Miami’s own Mangos Tropical Café, among others. Prior to joining rbb, he previously served as the Director of Social Marketing for Zimmerman Advertising where he worked with clients such as Facebook, White Castle, Pep Boys, Saks 5th Avenue and Party City.
While Abdul is always seeking and developing new and innovative ways for digital technology to deliver results that exceed his clients’ expectations, he still makes time to contribute to his community by donating time and resources to educate, motivate and empower youth. He served as a social media instructor at Miami Ad School and volunteers at the Nyah Project, who provide fellowships for youth from underserved communities to experience global travel and discover their true purpose.
For nearly 30 years, he has been heavily involved in the Quality Life Center of Southwest Florida, an organization that provides at-risk children with the tools they need to make a difference in their communities. Abdul currently leads the advisory board for the organization while heading up its expansion into Miami and Ft. Lauderdale.