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Two Essential Google Tools In this masterclass, attendees explore the detailed process of SEO content life-cycle management, emphasizing the progression of content from inception through to its peak and eventual decline. https://www.youtube.com/watch?v=GBQ7nJpP4TQ The class also highlights […]

The SEO Content Life Cycle In this masterclass, participants dive deeply into the SEO content life cycle, exploring the stages that a single piece of content, such as a blog post, undergoes from creation to decay.  […]

SEO Best Practices: What Does “Good” Look Like? In this masterclass, the focus is placed on unraveling the complexities and strategic importance of search engine optimization (SEO) through the lens of a real-world success story. https://www.youtube.com/watch?v=vJld-drnJbU […]

Review of the Journey of a Keyword In this masterclass, we explore the nuanced journey of a keyword within the realm of search marketing, emphasizing its foundational role in both SEO and PPC strategies.  https://www.youtube.com/watch?v=OZgk7sh0rYo This […]

Gemini AI Writing Assistant: Going “Deeper” On Content In this comprehensive SEO workshop, the focus shifts toward refining and optimizing a draft blog post created with Google Gemini AI Writing Assistant to better align with Google’s […]

Writing SEO Content for Humans: EEAT The discussion covers topics from creating content that satisfies search engine algorithms to writing SEO content for humans that aligns with the criteria used by Google’s evaluators. https://www.youtube.com/watch?v=PbIbakKiBp0&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 This involves […]

AI Content Creation for Bots AI Content Creation for Bots in the context of SEO, explains the primary considerations for making content accessible to search engine crawlers, most known as “bots” https://www.youtube.com/watch?v=YLWufD8bXWU&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 The focus is on […]

How Google Evaluates Content How Google evaluates content and the journey of enhancing an AI-generated entry from its initial draft (80% ready) to fully optimized (100% ready) for Google’s search engine.  https://www.youtube.com/watch?v=J6X2Q_vMlvQ&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=38 The focus is on […]

Gemini From Keyword to Content The discussion centers on crafting AI-generated text and utilizing established storytelling frameworks to enhance the quality and engagement of marketing content. https://www.youtube.com/watch?v=BC8S-RKkoRg&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=36 This approach leverages AI tools like ChatGPT or Gemini […]

Storytelling Frameworks The discussion delves into the integration of AI in text creation, highlighting established storytelling frameworks that enhance the quality of marketing content. https://www.youtube.com/watch?v=V_VedirprVk&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=36 The conversation underscores the significance of these frameworks in crafting effective […]