AI for Small Business

Review of the Journey of a Keyword In this masterclass, we explore the nuanced journey of a keyword within the realm of search marketing, emphasizing its foundational role in both SEO and PPC strategies.  https://www.youtube.com/watch?v=OZgk7sh0rYo This […]

Gemini AI Writing Assistant: Going “Deeper” On Content In this comprehensive SEO workshop, the focus shifts toward refining and optimizing a draft blog post created with Google Gemini AI Writing Assistant to better align with Google’s […]

Writing SEO Content for Humans: EEAT The discussion covers topics from creating content that satisfies search engine algorithms to writing SEO content for humans that aligns with the criteria used by Google’s evaluators. https://www.youtube.com/watch?v=PbIbakKiBp0&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 This involves […]

AI Content Creation for Bots AI Content Creation for Bots in the context of SEO, explains the primary considerations for making content accessible to search engine crawlers, most known as “bots” https://www.youtube.com/watch?v=YLWufD8bXWU&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=39 The focus is on […]

How Google Evaluates Content How Google evaluates content and the journey of enhancing an AI-generated entry from its initial draft (80% ready) to fully optimized (100% ready) for Google’s search engine.  https://www.youtube.com/watch?v=J6X2Q_vMlvQ&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=38 The focus is on […]

Gemini From Keyword to Content The discussion centers on crafting AI-generated text and utilizing established storytelling frameworks to enhance the quality and engagement of marketing content. https://www.youtube.com/watch?v=BC8S-RKkoRg&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=36 This approach leverages AI tools like ChatGPT or Gemini […]

Storytelling Frameworks The discussion delves into the integration of AI in text creation, highlighting established storytelling frameworks that enhance the quality of marketing content. https://www.youtube.com/watch?v=V_VedirprVk&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=36 The conversation underscores the significance of these frameworks in crafting effective […]

The State of Al for Multimedia Content The discussion explores the rapid advancement of AI in generating multimedia content, particularly focusing on text and the emerging capabilities in image and video creation. https://www.youtube.com/watch?v=wys3TsQbKsc&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=35 It acknowledges both […]

How to Create a Content Calendar With Gemini In this segment, the focus shifts to transforming the previously identified keyword strategy into an actionable content plan, highlighting the transformative impact of AI in simplifying and enhancing […]

Search Intent: Crafting Compelling Messaging In this segment, the focus shifts to the crucial phase of crafting a compelling message tailored to the ideal target customer through the proper search intent. https://www.youtube.com/watch?v=emTlYuK0jrM&list=PLbw6AsNEZ7nRMKV6NU489sz6mqQzl3s-1&index=26 With a clear understanding […]