Business Masterclass Series: Grow More in '24

BizHack Masterclasses on AI

Streamline your operations, increase profits, and stay ahead of the competition with our FREE Business Masterclasses, courtesy of Miami-Dade County. Join us!

AI for SEO Content: The Journey of a Keyword

In marketing, the keyword is king. It’s the magic element that connects your content with your ideal customers. But it’s not easy to create content that balances the nuances of search engine algorithms with what motivates your people to buy. “AI for SEO Content: The Journey of a Keyword” demystifies the technical and storytelling elements that converts strangers into sales – and shares cutting-edge AI tools to accelerate the journey. Come along for the ride!

Presented in partnership with Saltbox Solutions, a search marketing agency.

Use AI to Build a Profitable Content Strategy

In our second of four free Masterclasses on using AI to create SEO Content, we dive into the art of weaving a comprehensive content strategy around a keyword. This session bridges the gap between keyword research and content execution, setting a solid foundation for your content marketing efforts.


What you'll learn:

Use AI to Create Engaging Multimedia Content

In our third of four free Masterclasses on using AI to create SEO Content, the power of AI and the science of SEO meets the finesse of content creation. You’ll learn how to create human-centric content based on a keyword strategy. We’ll show you how to use generative AI tools to create content that captures the essence of your brand and the attention of your audience across social media, websites, and email campaigns.


What you'll learn:

Use AI to Evaluate and Optimize Content

In our final free Masterclass on using AI to create SEO Content, we step into the analytical world to answer the question: Is my content actually working? This is how your content meets its true potential. We’ll harness new AI technologies to scrutinize the effectiveness of your content strategy, ensuring it resonates with and attracts your ideal customer and drives business results.


What you'll learn:

Use AI to Discover High-Potential Keywords

In our first of four free Masterclasses on using AI to create SEO Content, we unlock the secrets of a smart keyword strategy. We’ll show you how to use AI to focus down on a set of high-converting keywords. We’ll show you how to use Google data and customer insights to pinpoint the keywords with the most promise to generate web traffic and lead to sales.


Key takeaways:

Lead Instructor

Dan Grech

Dan Grech is the Founder and CEO of BizHack Academy, whose 10-year mission is to help 10,000 businesses grow faster by 2027. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He was the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina

Co-Instructor

Jeff Cooper

Jeff Cooper is the Founder & President of Saltbox Solutions, a company that helps businesses get more customers online.
With over a decade of experience in data analysis, software development, search engine optimization, and online advertising; he has built and managed successful digital customer acquisition programs for many companies such as Bass Pro Shops, RackSpace, La-z-Boy, and HealthMarkets.
Prior to starting his own company, Jeff spearheaded the development of a search engine optimization technology platform that was acquired in 2016. Jeff now studies the evolution of deep learning models and AI technologies; while incorporating them into the solutions his company delivers for their clients.

About the Masterclass Series

The #BizHackLive Masterclass series was launched during COVID-19 as a free resource for the business community. More than 100 free Masterclasses have been held, and we’ve been honored with national awards from the American Marketing Association, PRNEWS, and Ragan’s PR Daily. For its work serving small businesses, BizHack was named a 2023 Business of the Year in the American Business Awards.

Cutting-Edge Skills for Driven Entrepreneurs

Who Should Attend?

A Message from the Mayor of Miami-Dade County

 

“For our local businesses to be future ready, we want to make sure they are fully prepared to take advantage of the latest technologies so they are not left behind. That’s why we are so proud to have partnered with BizHack Academy to teach small businesses how to use cutting-edge tools to grow with purpose, streamline operations, and have a bigger impact on our community.” 

— Miami-Dade Mayor Daniella Levine Cava

Masterclass FAQs

Yes. The Masterclass series is funded by a grant from Miami-Dade County as part of its Strive305 initiative for small businesses.

Recordings of sessions will be available to registrants of the Masterclass series approximately 48 hours after they broadcast.

Yes. We encourage you to invite others to sign up at https://bizhack.com/mc. There is no limit to the number of attendees and all Masterclasses are free to anyone in the community.

Yes. A few days after each Masterclass, registrants will receive an email with key takeaways from the session. And they’ll be signed up for our Grow Faster newsletter with tips, case studies, articles, tools, and other resources for small business growth.

BizHack Masterclass Season 10

Past Masterclasses: Business Strategy

We share insights from great business minds such as Jim Collins and Verne Harnish to give you concrete tools for growth. You’ll learn tips and techniques for business strategy, the entrepreneurial mindset, and financial planning. Join us!

Lessons from Jim Collins for Small Businesses with Brad Stevens

Brad Stevens of Outsource Access will unravel the wisdom of Jim Collins’ bestselling books on the most successful companies in history, and he’ll share how the eternal principles of business greatness can be applied to your small business. This masterclass is a must-attend for entrepreneurs looking to adapt and implement strategies from the world’s most profitable companies. By the end of this session, you’ll walk away with practical, actionable tips to elevate your small business using proven practices from global business giants.


Key Takeaways:

Brad Stevens Outsource Access

Special Guest: Brad Stevens

Brad Stevens is a lifelong entrepreneur and the founder and CEO of Outsource Access (OA), a fast-growing business-process-outsourcing and virtual-assistant firm. He has expanded OA to more than 500 employees in just four years, with plans to double this by the end of 2024. Brad’s expertise in scaling, automation, outsourcing, and high-performance virtual teams has earned OA multiple national and global awards, including the Inc. Magazine Best in Business Award and the Real Leaders Impact Award

Brad Stevens Outsource Access

 

Special Guest: Brad Stevens

Brad Stevens is a lifelong entrepreneur and the founder and CEO of Outsource Access (OA), a fast-growing business-process-outsourcing and virtual-assistant firm. He has expanded OA to more than 500 employees in just four years, with plans to double this by the end of 2024. Brad’s expertise in scaling, automation, outsourcing, and high-performance virtual teams has earned OA multiple national and global awards, including the Inc. Magazine Best in Business Award and the Real Leaders Impact Award

The Roller Coaster of Entrepreneurship With Colin Campbell

Dive into the entrepreneurial mindset with Colin Campbell, acclaimed author of the Amazon bestseller “Start. Scale. Exit. Repeat.” In this masterclass, Colin offers a road map for each critical stage of growing a business – from inception to scaling, exiting, and repeating the process. He’ll highlight the mental and emotional speed bumps that can derail even the most seasoned entrepreneur, and he’ll share concrete strategies to help you weather the rough patches. No matter what stage you are at in your journey, this session will help you ride the roller coaster of entrepreneurship and arrive safely on the other side.


Key Takeaways:

Special Guest: Colin Campbell

Colin Campbell is a serial entrepreneur and author of the Amazon bestseller “Start. Scale. Exit. Repeat.” Colin has started, scaled, and exited more than a dozen companies worth almost $1 billion – including Tucows, Hostopia, .CLUB domains, GeeksforLess, and Paw.com. Colin also runs Startup Club, with more than 1 million members.

 

Special Guest: Colin Campbell

Colin Campbell is a serial entrepreneur and author of the Amazon bestseller “Start. Scale. Exit. Repeat.” Colin has started, scaled, and exited more than a dozen companies worth almost $1 billion – including Tucows, Hostopia, .CLUB domains, GeeksforLess, and Paw.com. Colin also runs Startup Club, with more than 1 million members

Discover Your X-Factor With Barrett Ersek (December 13⋅12:30 – 2:00pm)

Your business X-factor is the pivotal insight or innovation that can increase your company’s impact or revenue by seven to 10 times. This powerful concept was first introduced by Verne Harnish in his book “Scaling Up.” Barrett Ersek of Holganix will share a step-by-step process to discover your X-factor. He’ll distinguish between two types of bottlenecks: business bottlenecks, which are internal areas for improvement, and industry bottlenecks, which are challenges not yet solved by your top competitors. By identifying and solving an industry bottleneck, you can create an X-factor for your business that will lead to rapid growth and position you as an industry leader. This masterclass is ideal for any small-business owner seeking to become a front-runner in your industry.


Key Takeaways:

Discover Your X-Factor With Barrett Ersek Masterclass

Special Guest: Barrett Ersek

Barrett Ersek, a professional speaker, consultant, and author, specializes in innovation. He has lectured at MIT, the London Business School, and other prestigious institutions, and contributed to the Harvard Business Review. Recognized in Verne Harnish’s “Scaling Up” for innovation, Barrett is also a successful serial entrepreneur, currently leading his third startup, Holganix LLC. Since 2013, he’s managed the Entrepreneurs’ Organization (EO) Key Executive Program at MIT, a highly acclaimed and quickly sold-out program. An active EO member since 1999, Barrett has held various leadership roles and completed the EO-MIT Entrepreneurial Masters Program.

Discover Your X-Factor With Barrett Ersek Masterclass

 

Special Guest: Barrett Ersek

Barrett Ersek, a professional speaker, consultant, and author, specializes in innovation. He has lectured at MIT, the London Business School, and other prestigious institutions, and contributed to the Harvard Business Review. Recognized in Verne Harnish’s “Scaling Up” for innovation, Barrett is also a successful serial entrepreneur, currently leading his third startup, Holganix LLC. Since 2013, he’s managed the Entrepreneurs’ Organization (EO) Key Executive Program at MIT, a highly acclaimed and quickly sold-out program. An active EO member since 1999, Barrett has held various leadership roles and completed the EO-MIT Entrepreneurial Masters Program.

Past Masterclasses: AI for Marketing and Sales

Our Masterclasses on AI for Marketing and Sales were our most popular ever, with more than 300 live attendees per session and guests from Microsoft, Apple, and Disney. This is 15-hours of power-packed info about how to use AI tools to make your marketing more efficient and your business more profitable

AI for
LinkedIn

AI, Hallucination, and Fact Checking

AI for Marketing and Sales Update

AI for Analytics, Forecasting

AI for Content Strategy and SEO

AI for Audio, Video, and Podcasts

Inside Microsoft's Vision for AI

AI for Images, Social Media, and Ads

AI for Text, Translation, and Email

The Human
Element of Artificial Intelligence

Funder

Media Partner

Community Partners

 

Sign up for Our Courses

For a deep dive into improving your marketing and grow your business faster, signup for our courses!

$397

At the end of this course you will:

Master the Lead Building System™ for systematic marketing, eliminating random marketing efforts, and embrace the BizHacker Mentality for purpose-driven digital growth.

Gain access to a supportive network of purpose-driven businesses through our Business Directory, enhancing both personal and business development

$497

At the end of this course you will:

Acquire expertise in AI tools like ChatGPT, Dall-E, Midjourney, Copilot, and AIPRM to enhance business growth, integrate AI into workflows, and boost productivity while cutting costs.

Develop an understanding of the challenges associated with AI, including “hallucination”, privacy, security, bias, copyright issues, and ethical considerations

$297

At the end of this course you will:

Identify and get noisy about your Thought Leadership Focus

How to connect and engage with your ideal customer using content and keywords

Use LinkedIn as a learning tool to apply the Thought Leadership Pyramid