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Knowing your business story is essential… but not enough.
The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.
The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world.
During this interactive 90-minute business storytelling session, Alex Oliveira, lead generation expert, and lead instructor of The Digital Marketer’s Edge will share with you his expertise, guidance and case studies during this session. He will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
About Alex Oliveira
Alex Oliveira is the founder of Prediq Media, a marketing agency specializing in online lead generation for businesses with a sales team. Over the past decade, Prediq has generated 22 million leads for 3,000 businesses small and large, including Allstate, AutoNation, Ford, Home Depot, and MetLife. Brazilian-born and South Florida-raised, Alex comes from a long line of strivers constantly on the move in search of a better life. He has dedicated his career to helping entrepreneurs build resilient businesses using online lead generation. Alex is a dedicated educator who has run more than 200 workshops and classes over the past 6 years for the Online Marketing Certified Professionals and other industry groups, the Jim Moran Institute at FSU and other universities, the National Leadership Institute and numerous corporations. His passions include adventuring with his wife and 4 kids and giving back to the community.
Cost: Free and open to the community