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Apple upended Facebook advertising earlier this year with new IDFA privacy settings on its iPhone, interrupting Facebook’s data collection and disrupting how advertising works on its platform. Early reports say that the change has resulted in higher advertising costs and slower ad approvals.
BizHack Lead Instructor Alex Oliveira of Prediq Media, a top lead generation firm, will walk you through Apple’s privacy changes, what they mean for your ads on Facebook and Instagram, and how to work around them. He’ll review the changes Facebook has made to its advertising platform, such as sunsetting the powerful Audience Insights tool. And he’ll walk you through the updates every advertiser must make to your Business Manager account. Then Alex will host a panel discussion with top Facebook advertisers to share how these changes have impacted their ad campaigns and the workarounds they’ve devised.
This will be an impactful, insightful, action-oriented 60-minute session for sophisticated marketers on the most pressing issue in social media advertising today.