Masterclass: Create Social Content that Converts Using AI

Create Social Content that Converts Using AI

Creating content on social media that translates into customers is devilishly difficult, but it just got a whole lot easier with generative AI. You just need to know how to harness it. Social media strategist Cristy Stewart-Harfmann will teach you how to use AI to create cohesive themes, ensuring consistency across your marketing outreach. She’ll show you how to streamline social media content strategies, enhance engagement through personalized content, and drive business growth with data-driven insights.

What you'll learn:

Guest Speaker:

Cristy Stewart-Harfmann - Founder, Happy Family Blog

Cristy Stewart-Harfmann founded Happy Family Blog, a lifestyle brand, and she also is a digital marketing strategist. Over the past decade, she has collaborated with numerous brands, including Fortune 500 companies such as Walmart, Coca-Cola, Kraft Heinz and Disney, international brands such as Dunkin’ and Club Med, and regional brands such as Visit Orlando and Visit Jacksonville.

Happy Family Blog engages with more than 100K followers across its social media platforms. Cristy also educates businesses on leveraging social media, constantly updating her knowledge to keep clients’ content relevant. Previously, she worked for Cendyn, establishing their social media division with clients such as The Breakers and Best Western Hotels.

Cristy holds a master’s degree in international business from Florida Atlantic University and a bachelor’s degree in psychology from the University of Georgia. She teaches digital marketing, social media marketing and influencer marketing as an adjunct professor at Florida Atlantic University and is a certified coach at BizHack. Cristy also served as president of the Junior League of Boca Raton, leading the organization of more than 800 members.

Lead Host

BizHack Lead Instructor Jordan Sherman

Jordan Sherman is the director of public relations at M&C Communications, a boutique PR firm based in Denver, Colorado, where he has worked since January 2020. He started his career as a broadcast meteorologist and worked for eight years in television news. He now puts his analytical and storytelling skills to use in the field of public relations. Jordan is passionate about offering his unique perspective to BizHack Academy students and collaborating with his fellow instructors to create an incredible learning experience for everyone involved. Jordan is a Certified Lead Instructor at BizHack Academy and an alumnus of the Digital Marketer’s Edge program.

About the Masterclass Series

The #BizHackLive Masterclass series was launched during COVID-19 as a free resource for the business community. More than 100 free Masterclasses have been held, and we’ve been honored with national awards from the American Marketing Association, PRNEWS, and Ragan’s PR Daily. For its work serving small businesses, BizHack was named a 2023 Business of the Year in the American Business Awards.

Cutting-Edge Skills for Driven Entrepreneurs

Who Should Attend?

Masterclass FAQs

Are the Masterclasses free?

Yes. The Masterclass series is funded by a grant from Miami-Dade County as part of its Strive305 initiative for small businesses.

Are the Masterclass sessions recorded?

Recordings of sessions will be posted on BizHack Academy’s YouTube channel approximately 48 hours after they broadcast. You can find those recordings and subscribe to the channel here https://bizhack.com/YoutubeChannel

Can I invite other people to join?

Yes. There’s no limit to the number of people who can attend. BizHack Academy is on a mission to train 1 million business owners in AI tools for marketing, and we’d love your help spreading the word. Please invite work colleagues and fellow entrepreneurs to sign up at https://bizhack.com/mc.

Do you provide other learning materials to accompany the Masterclasses?

Yes. When you register for a Masterclass, you’ll be automatically signed up for BizHack Academy’s weekly newsletter on AI-powered growth, with tips, case studies, and tools. The week after each Masterclass, the newsletter will feature key takeaways from the session and a link to the recording.

Our Favorite AI for Business Masterclasses

At BizHack Academy, we believe AI is the most powerful tool for small business growth in a generation. In December 2023, BizHack CEO Dan Grech testified in Congress about the need for more funding to train businesses in AI. We’ve trained more than 10,000 small businesses over the past two years in our AI Masterclasses and courses. Here are three of our favorite sessions. Enjoy!