AI for Business Masterclass Series

Streamline your operations, increase profits and stay ahead of the competition with our free AI for Business Masterclasses, courtesy of Miami-Dade County.

📊 Supercharge Your Meta Ad Campaigns With AI-Powered Insights

Part of the “From AI to ROI” Masterclass Series

“Click the image above to watch the replay!”

From Guesswork to Growth: How to Supercharge Meta Ad Campaigns With AI

Mike Pace, Certified Marketing Instructor

In the second powerhouse session of Season 13 of BizHack’s award-winning AI for Business Masterclass Series, Mike Pace, a digital ad strategist with more than two decades of experience helping global and boutique brands scale with paid social, pulled back the curtain on how to transform Meta ad performance using artificial intelligence. His session wasn’t just a tutorial; it was a revelation for small-business owners overwhelmed by Meta’s confusing dashboards and uncertain ROI.

This hands-on Masterclass gave attendees a strategic road map for turning ad data into actionable insights using ChatGPT and AI-powered tools.

Moderated by BizHack’s lead instructor Angie Huffington, the session offered a tactical guide for digital marketers, business owners and nonprofit leaders looking to stretch every advertising dollar.

What You’ll Learn in This Recap:

If you missed the live event, don’t worry – we’ve got your back. In this post, we’ll cover:

How to extract the “holy grail” of Meta ad reporting
The exact ChatGPT prompt to analyze your campaign performance
Which performance metrics really matter (and which to ignore)
The difference between a “hook rate” and a “hold rate”
Free tools and benchmarks to guide smarter marketing decisions

Why This Matters: AI Isn’t the Future – It’s the Now

Mike kicked off the Masterclass with a bold premise: AI is no longer optional. Meta spent over $39 billion last year on AI and plans to double that. They’ve already embedded AI into campaign targeting, creative testing and placement through features like Advantage+.

What does that mean for small businesses? In Mike’s words: “It’s time to get AI working for you, not just Meta.”

The Meta Ads Reporting Goldmine

Many marketers rely on surface-level data from boosted posts. Mike showed how to go deeper using Meta Ads Reporting, an underutilized feature inside Meta Ads Manager.

With a few clicks, you can generate pivot tables with crucial metrics such as:

This raw data becomes actionable when paired with AI.

The Mega Prompt: ChatGPT as Your Marketing Analyst

Mike introduced a game-changing ChatGPT mega prompt designed to:

Summarize ad performance
Benchmark against industry standards
Identify best- and worst-performing creatives
Visualize audience drop-off via engagement graphs
Recommend next steps based on actual data

This prompt even includes a “video retention heat map” to show where viewers are tuning out.

ChatGPT becomes your personal ad strategist – cleaning, analyzing and interpreting data you already have access to.

The Power of Benchmarking

The real insights came from Mike comparing BizHack ad performance to industry averages. He walked through:

Even one metric – like an underperforming hook rate – can signal the need to shorten a video or change the first frame.

Case Study: BizHack Ads in Action

Mike ran the numbers on three recent BizHack ads:

1. “Dan Face” Video (12 sec.) – Strong intro but low click-through.
Recommendation: Add on-screen text and shorten the video.
2. “Gray Robot” Video (7 sec.) – Top performer across all metrics.
Recommendation: Increase budget and scale.
3. “Blue Robot” Video (7 sec.) – This shows a decent, but weak hook rate.
Recommendation: Test variations.

The AI didn’t just report stats. It diagnosed problems, ranked creatives and suggested tweaks, such as better calls-to-action and new thumbnail tests.

What Business Owners Need to Know

This Masterclass wasn’t just about marketing fluff. It was a road map to higher ROI.

By watching this Masterclass, if you run Facebook or Instagram ads – whether for ecommerce, services or nonprofits – you can now:

Final Thoughts: AI Isn’t Replacing Marketers; It’s Empowering Them

As Angie said, “So many businesses waste money on Meta because they don’t know what’s working.” With Mike’s mega prompt and process, that ends today.

🧠 Want to try it yourself? Download the [AI Prompt Guide]

🎓 Ready to go deeper? Apply for a scholarship to the [AI Marketing Accelerator]

And don’t miss our next Masterclass, Story-Driven Growth with Dan Grech, on June 11. Sign up now to learn how to use your brand story to drive revenue, retention and resilience.

🎙 Meet the Instructor: Mike Pace

Founder, Connected Jewelry | BizHack Certified Instructor

Mike Pace is a digital marketing strategist with more than two decades of experience helping global and boutique brands scale with paid social. He’s led campaigns for brands such as Diageo, the World Gold Council, and the Diamond Producers Association—spanning North and Latin America, Europe, and beyond.

As founder of Connected Jewelry, Mike now helps small and medium businesses generate real ROI using Facebook, Instagram, Google, and LinkedIn ads. He’s a BizHack alum, fluent in Spanish and Portuguese, and a certified UX/UI designer

🎙 Hosted by Angie Huffington

Founder, AI MKTG Academy | BizHack Lead Instructor

Angie brings more than 20 years of experience helping founders and marketers thrive with AI. She’s on a mission to make growth strategies more inclusive, accessible, and actionable.