Generative AI as A Content Planner​

In this masterclass, participants will learn how to use generative AI as a content planner and delve into the fascinating world of generative AI tools, such as ChatGPT and Google Gemini, and their applications in content planning and SEO strategies for businesses.

This hands-on session not only showcases the capabilities of these advanced technologies but also offers practical insights into optimizing their use for enhanced business outcomes. Here are five main key takeaways from the lesson:

Understanding Single Shot Prompting: Learn the basics of interacting with AI models using single-shot prompts and why this method, while showcasing AI capabilities, may not be the most effective for achieving desired outcomes.

Exploring AI’s Multimodal Capabilities: Discover the evolving multimodal functionalities of AI tools, enabling interactions beyond text, such as image creation and file analysis, and how these can be applied to various business needs.

Comparative Analysis of AI Tools: Gain insights into the differences between AI models like Google Gemini, ChatGPT 3.5, and GPT-4, including their performance, output quality, and suitability for businesses with varying budgets.

Practical Application in Content Strategy: See a real-world example of how generative AI can be used to develop a content plan for specific business needs, demonstrating the AI’s ability to generate relevant themes and keywords for SEO.

Staying Updated with AI Developments: Understand the importance of keeping abreast of the latest advancements in AI tools, including potential future features and paid versions, to fully leverage AI in enhancing your business strategies.

This lesson promises to equip participants with the knowledge and skills to navigate the rapidly evolving landscape of generative AI tools, optimizing their use for business success.