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Google is the front door of the internet. More than 90% of people start their search journey with Google. Google ads can be a shortcut to getting in front of your ideal customer. That’s why 29% of all ad dollars spent online in 2020 went to Google. But are Google ads a fit for your business? And how can you get the most of your ad spend (because Google ads are not cheap)?In this talk, Jeff Cooper, the CEO of marketing agency Saltbox, will put into plain English the following topics on every business owner’s mind:
- How the paid search auction works on Google
- How to assess if it’s right for your business
- How to get an edge and profitably acquire customers
More About Jeff Cooper
Jeff Cooper is the Founder & President of Saltbox Solutions, a PPC and SEO service provider focused on helping businesses obtain traffic and leads from search engines. Jeff has a decade of experience working with online advertising, search engine optimization, and marketing technology. He has managed and consulted on over $100 million in paid search and programmatic media investments for large brands like Bass Pro Shops, RackSpace, and HealthMarkets.
Prior to launching Saltbox, Jeff managed a 50-employee search engine marketing team at a growing start-up while spearheading the development of a search engine optimization technology platform that was acquired in 2016.