Networking is a critical but undervalued and underutilized skill for marketing and sales to drive business growth. You can sharpen your networking skills through the practiced application of timeless principles that author and serial entrepreneur Jack Killion developed and honed over 50 years of networking.
Jack will speak with BizHack Founder and CEO Dan Grech about how he used networking to successfully start and grow nine different businesses. He’ll share the timeless principles of networking for growth and load his presentation with real examples of marketing and sales development networking.
We encourage registrants to take this networking self-assessment survey, which will inform our discussion. Click here to take the survey: http://networkallthetime.com/nq-pulse/ Jack will cover these topics during his presentation:
- What is and is not marketing- and sales-oriented networking?
- Networking tools you need
- Jack’s marketing and sales development networking success stories
- 4 types of networkers
- Setting marketing and sales networking goals
- Random and targeted business development networking in person (one-on-one, in groups and at events)
- Online Networking to generate business development referrals
- Cold-calling tips
- Hurdles to successful business development networking
- Keys to successful business development networking
- Developing a marketing and sales networking action plan and budget
Some real-life examples of networking success he’ll cover during his presentation:
- How Jack convinced President Richard Nixon to endorse his Country Music Magazine.
- How Jack partnered with the U.S. Department of Commerce to help market and sell Killion Extruders industrial equipment in Latin America.
- How Jack got Rutgers Business School to sponsor a global survey of their alumni as a marketing door-opener for a client software company.
- How Jack developed a non-profit to market the thoroughbred racing industry in NJ. How Jack generated business development relationships with graduates of the MIT Sloan School of Management.
- How Jack got the editor of the London Times to help market a new computer service in the UK.