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While always being a successful vertical online, Covid-19 has substantially increased demand. There are many do it yourself opportunities in local search optimization, regular SEO, and paid search. All content is tailored for SMB business in the home services space.

At this 1-hour webinar you’ll:

  • Understand how to manage and maximize your Google My Business Listing
  • Learn the basics of content growth and optimization for more free organic search traffic
  • Understand how local service ads by Google are tailored for the home services industry
  • Review best practices for regular PPC advertising for highly targeted local audience

More About Joe Laratro

Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s.

Joe is currently the president of Tandem Interactive, a company started in April 2006 to focus on the under serviced areas of Online Marketing. One of Tandem’s main areas of focus is Training and Education. As a Microsoft Certified Trainer (MCT), Joe brings the technical aspect of SEM to the public. Several intensive SEM training sessions have been taught in conjunction with the SFIMA. He was also a major contributor to the DMA’s search engine marketing certification program by authoring “Module 6: Fundamentals of Site Optimization”. Joe Laratro has been very involved with the conference side of the Industry and is the Lead Moderator and on the Advisory Board of Pubcon. He continues to shape the Search Marketing Industry by teaching for the University of San Francisco’s Online Marketing Certificate Programs.

How to join the session:

  • Wednesday, December 9 from 12:30 to 1:30 pm ET
  • Via Zoom
  • Free and open to the community

Join our #BizHackLive Webinar Series:

“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos, CEO Emeritus of CareerXchange.

“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.

“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam

BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.



December 9, 2020
12:30 pm - 1:30 pm UTC-5
Event Category:


BizHack Team
(786) 664-7324