The Seven Keys to an Exponential Marketing Strategy
with Gabriel Andjell and Karina Besprosvan

“Any company designed for success in the 20th century is doomed to failure in the 21st.” Join OpenExO Ambassador & Trainers Gabriel Andjell and Karina Besprosvan (a BizHack alumnus!) as they introduce you to the key concepts behind having an Exponential Marketing Strategy. This cutting-edge methodology was born out of the high-growth startups of Silicon Valley and was honed at Singularity University and in the book “Exponential Organizations: Why New Organizations are Ten Times Better, Faster, and Cheaper Than Yours (and what to Do about It).”

This session will cover:

• Welcome to the Exponential Era
• Why is it relevant to leverage ExO attributes in order to design an Exponential
• Marketing strategy
• Key tools that allow you to transform your business and grow exponentially
• Empathy Canvas
• ExO Canvas
• Cases and learnings

Gabriel and Karina will be in conversation with BizHack Founder and CEO Dan Grech as they explore the hands-on tools and concepts that you can use to turn your company into an exponential organization.