The Thought Leadership Edge focuses on practical tactics that B2B companies — businesses that sell to other businesses — can use to immediately increase their visibility and thought leadership on LinkedIn and other platforms. The training will focus first on making sure people’s LinkedIn profiles are fully built out and optimized for the keywords their target audience will most likely use, and then on creating timely relevant content that will attract their ideal audience.
FREE GIFTS FOR YOU
Are you doing everything you can to maximize sales with purpose-driven marketing?
“The Thought Leadership Edge” is a 12+ hour on-demand course designed to help you grow your business on LinkedIn. This self-paced program will train you in the tools you need to enhance your presence and establish credibility and influence for your personal and company brand.
At the end of this course you will be able to:
- Upgrade your LinkedIn presence to align with your core purpose
- Connect with your target audience – companies, job titles & individuals
- Create a profile that sets you apart from the competition Increase your visibility, authority & influence with your ideal customer
- Set clear goals and analyze the effectiveness of your efforts
- Develop a content strategy with keywords and hashtags that matter
- Expand the reach of your content & posts
With more than 756 million members, LinkedIn has evolved into one of the world’s most powerful business-oriented social networks and B2B lead generators. This course will help you understand your core purpose, identify your target, develop a keyword strategy, devlop content, run advertising and establish you as a true thought leader.
Do any of these common marketing problems sound familiar?
You struggle not knowing how to market your business online
You’ve exhausted all of your referrals and your revenue is stagnant
Your new growth opportunity targets an audience that you need to build from scratch
You’ve hired the wrong agencies or consultants and wasted time and money without seeing progress
You are looking for a reliable source of business leads and need a platform to build them on
This is a on-demand, high-impact program designed to equip you with the knowledge and tools you need to operate successfully on Linkedin.
“If you have not experienced or worked with BizHack… DO IT!!! It’s well worth the time investment. I’m especially eager to use the Pods to get my content to more people.”
Michael DalvitSenior Account Development Manager at Windstream
“Before BizHack’s LinkedIn coaching, my views on a LinkedIn post were 5 or 6. After joining a BizHack Pod, my views are up to 300+ per post. That’s an increase of 50x! It’s incredible to be a part of the BizHack Alumni family.”
Amy Williamsowner of AB Unlimited Worldwide
“BizHack helped me so much with understanding how to digitally market my brand in a way that was aligned with my purpose. Sheryl was a mentor to me.”
Susan HowellIndependent Business Owner KEES Consulting Miami and MoneyMaestra
“Sheryl Cattell is a powerhouse – both spiritually and professionally. Her LinkedIn program was the biggest draw Resort Trades has had since we began our webinar series.”
Sharon WilsonPublisher, Resort Trades Magazine
“BizHack has been an invaluable resource in my digital marketing journey. What I appreciate most about Sheryl especially in our one on one virtual coaching was that she really genuinely cared for me.”
Andy BybeeMortgage Loan Officer Summit Funding, Inc.
GET THE EDGE
What You’ll Get
12+ Hours of Lessons
Curated Additional Resources, Handouts and Presentations
Self-evaluation surveys to track your Learning Journey
Certificate of Completion
After 4 years of successfully teaching the Digital Marketer’s Edge course to nearly 1,000 business owners and communications professionals, our clients have been asking for the B2B equivalent experience. We are happy to meet that need and offer a new course targeting business to business companies and business professionals.
If you are trying to build a B2B company and you haven’t fully leveraged LinkedIn, then you are missing out on the single largest B2B community on the Internet. After spending years of trial and error, we’ve identified areas that provide business owners with opportunities for growth. We want to help you leverage digital marketing to effectively take advantage of these opportunities in your business.
About Sheryl Cattell
Sheryl is the lead instructor for the BizHack Academy LinkedIn Business Edge course. She is an award-winning digital marketer, former CMO/VP of marketing turned educator, and life coach. Past career highlights include digital executive positions at Bank of America, Mary Kay, Travelocity, including 10 years at Bluegreen Resorts and 8 years at Dow Corning where she lived and worked in Brussels Belgium. Read her bio.