Launch Facebook Ads That Convert

A 4-week course powered by BizHack Academy and the Idea Center at Miami Dade College. In this hands-on course, BizHack Founder Dan Grech will help you launch ads on Facebook, Instagram, Messenger and the Facebook Audience Network. You’ll get set up on Facebook Business Manager and with the Facebook Pixel, launch a video ad campaign targeting your ideal customer, and analyze the results to extract learnings and optimize future campaigns.

This course is ideal for business owners and marketers who want to quickly learn how to use social media advertising to generate profitable leads and sales for their business.

Dates & Times: Wednesdays from 9 a.m. to 12 noon on Nov. 13, Nov. 20, Dec. 4 and Dec. 11 (no class Nov. 27).

Location: The Idea Center at Miami Dade College in downtown Miami. Open Enrollment: No prior advertising experience required. Seating is limited. 

Your Investment: $499. 

We’ll use these tools:

  • Business Manager

  • Ads Manager

  • Audience Insights

You’ll learn how to:

  • Create a free video in minutes that can be used in your ad

  • Retarget people who’ve shown an interest in your business

  • Leverage strategic feedback from your peers

You’ll get:

  • BizHack’s 10 Commandments of Facebook Advertising

  • Case studies of how small businesses use Facebook

  • Access to a dynamic network of business owners and marketers

Business owners and professionals work closely with BizHack Academy instructors on their online advertising campaigns

This course is offered as a partnership between BizHack Academy and The Idea Center and will be led by BizHack’s founder, Dan Grech. BizHack was named a top startup in the 2019 Miami Herald Startup Challenge, and it has trained more than 5,000 businesses, nonprofits and professionals across South Florida. Dan is an expert storyteller, award-winning journalist, and seasoned digital marketer: he was the head of growth at two software startups and headed digital marketing at a billion dollar energy company. Dan specializes in training businesses to compete in an increasingly digital world.

What Will I Get?

  • 4 In-Person Class Sessions (12 instructional hours)

  • A Step-By-Step Workbook for Facebook Advertising to Use With Future Campaigns

  • “How To” Videos with Best Practices and to Overcome Technical Hurdles

  • Access to a Members-Only Discussion Group

  • A Peer Network of Business Owners and Marketers

  • Access to Google Classroom with all Class Presentations and Handouts

  • Email Support

  • 1:1 Coaching (Additional Cost)

BizHack uses experiential learning and peer learning to help mid-career professionals learn the skills needs for online marketing

Who is This Course For?

These are the qualities we’re looking for in participants:

  • A Decision Maker – Either you are the owner or you have full decision making control – decisions on price, initial offer, administrative access to all platforms, etc.

  • Business is Ripe – You have a proven product or service, but your business is under-marketed and they don’t use offers well

  • Demonstrated Interest in Marketing – You’ve tried your hand at marketing — you’ve updated your status or boosted posts, or you’ve hired an agency to help — but so far you haven’t figured out how to generate leads through social media

  • Tech Literate – You haven’t advertised on Facebook, but technology doesn’t scare you; you’re willing to roll up your sleeves and learn new things

  • Business Savvy – You understand how to run a business so its profitable

About Lead Instructor Dan Grech

Dan Grech is the founder and lead instructor of BizHack Academy, which provides digital marketing training to nonprofits and businesses across South Florida. He was the News Director at WLRN (Miami’s NPR station) and was part of a Pulitzer Prize-winning team at The Miami Herald. He co-hosted Miami’s first podcast, Under the Sun. He’s worked at The Washington Post, Marketplace and PBS’s Nightly Business Report. He’s also worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. Dan is an active member of the South Florida startup ecosystem, where he’s mentored companies at the Goldman Sachs 10,000 Small Business Program, Babson College’s WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, the Watson Institute at Lynn University and the Inter American Development Bank. And he’s taught at top universities including Princeton, Columbia and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU.  

Dan Grech social media expert Miami

About BizHack Academy

BizHack Academy is Miami’s top provider of digital marketing training to nonprofit executives, government officials, business owners and marketing professionals. BizHack was named one of Miami’s top startups in 2019 by The Miami Herald. Since 2015, BizHack has trained more than 5,000 professionals in Miami and worked with more than 300 companies including NBCUniversal, Univision, The Related Group, Whirlpool, Novartis, Wells Fargo, Copa Airlines and Royal Caribbean.

BizHack Academy instructs business owners and PR and marketing professionals on email marketing and social media advertising at this graduation ceremony for its digital marketing course

About The Idea Center @MDC

The Idea Center @MDC is the college’s hub of innovation, the place where students from all disciplines can gather, collaborate and take advantage of resources and training to develop their entrepreneurial ideas. Through cutting-edge entrepreneurship education and experiential learning, students and community members can build the entrepreneurial mindset and acquire the tools needed to identify challenges and develop solutions. The Idea Center’s core programs include Startup Challenge, CREATE accelerator, Impact Miami and Scale Up Miami, to name a few. For more information, visit

Are you ready to take your marketing skills to the next level and generate more leads and sales? Join us for our four-week course.