BizHack Academy

Discover the BizHack Lead Building System with Founder Dan Grech
2021-05-05 12:30 - 13:30 (America/New_York) | Online
The BizHack Lead Building System is a proven approach to raising awareness and generating leads online for any business with a limited budget, time and expertise.
BizHack founder and CEO, Dan Grech, developed and refined this system over the past seven years while working with more than 700 small businesses across different industries and around the world.
This dynamic 90-minute webinar will cover the key elements of the lead building system, share case studies of businesses that have employed it, and talk about BizHack’s five-week program to help businesses implement it.
About Dan Grech
Dan Grech is the Founder and CEO of BizHack. He is a Pulitzer Prize-winning former NPR journalist turned marketer and educator. Past career highlights include as the head of growth at two software startups and the nation’s largest Hispanic-owned energy company. He helped take OfferCraft, a gamification SaaS company in the hospitality industry, from pre-venue to a $2.5 million run rate in two years, culminating in an acquisition. During his career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report, the News Director at WLRN (Miami’s NPR station), and was part of a Pulitzer Prize-winning team at The Miami Herald. He co-hosted Miami’s first podcast, Under the Sun. Dan is an active member of the South Florida startup ecosystem, where he’s mentored companies at the Goldman Sachs 10,000 Small Business Program, Babson College’s WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, the Watson Institute at Lynn University, and the Inter American Development Bank. And he’s taught at top universities including Princeton, Columbia, and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU.
Cost: Free and open to the community

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Accelerating Growth with Brand Power with Ed Delia
2021-04-28 12:30 - 13:30
At this webinar you will learn:

A foundational understanding of a brand
Setting up your brand for success
How to align marketing tactics with brand growth

About Ed Delia
Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global to regional organizations.
The firm has helped many businesses grow and expand their sales opportunities through the development and implementation of highly successful brand-based programs. Under Ed’s direction, Delia Associates developed and launched a proprietary brand development system. The Brand Leadership Solution® debuted in 2003. To date, this patented process has been successfully used to launch, revitalize, and grow more than 200 b2b brands.
Cost: Free and open to the community

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The Role of Location Data in the Marketing Lifecycle, and in a Post-pandemic World with Emily Owayni
2021-04-21 13:30 - 14:30
Description: Location, location, location. While this catch-phrase is often applied to real estate, for today’s marketers, it can just as easily be applied to data. From segmentation and targeting to measurement and analytics, location data informs marketers on consumer behavior, ad effectiveness, and retail performance.
But how does location data deliver on these promises? And with so many data resources, where does location data reside in the marketer’s toolkit? In this session, we’ll also discuss the latest location-based behavioral trends and the role that location data will play for marketers in a post-pandemic world.
About Emily: As an Account Manager of Data & Insights at Foursquare, Emily synthesizes location data into actionable insights for brands, agencies, publishers, and platforms, enabling them to uncover and capitalize on behavioral trends. Prior to Foursquare, Emily spent several years in client services for global advertising agencies including Grey and FCB New York
Cost: Free and open to the community

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Cultivating an Agile Mindset to Benefit your Business
2021-04-14 12:30 - 13:30
If you change nothing… nothing will change.
In today’s rapidly changing markets, business owners must be able to think differently and quickly adapt — not to just stay relevant but to stay in business. Business transformation expert Brenda Kwateng has spent two decades helping business owners develop an agile mindset that opens them to creating and responding to change is uncertain and turbulent times to deliver value to their customers. She’ll show you how to grow your business agility through a “Plan-Adapt” approach of moving quickly and easily with short phases of work with reassessment.
Brenda will share tips on:

Learning to understand what is going on in your environment
Identifying what uncertainties your organization is facing
Figuring out how to adapt

Brenda will be in conversation with BizHackLive host Dan Grech. This session will help you look at your business differently, by forcing you to consider:

What things could and should be adapted to be better able to respond to your internal team and marketplace?
What things should be measured to better determine your success?
How to ignite innovation in your teams?

And we’ll hear a case study on how to apply agile management practices to a business from Brett Circe, Chief Digital Officer for Starmark, a leading digital marketing agency. Brett was one of the first marketing agencies in the world to implement the agile approach, which was written up in the Wall Street Journal (read article). He’ll share lessons from the trenches on how to apply agile to your business.
Cost: Free and open to the community

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How Small Businesses are Coping: A Pandemic Panel Discussion
2021-04-07 12:30 - 13:30
How Small Businesses are Coping: A Pandemic Panel Discussion
Small businesses are the heart blood of the economy, and they remain in peril due to COVID-19. A recent survey by the Federal Reserve Bank found that 3 out of 10 small businesses in the U.S. say they likely won’t survive 2021 without additional government assistance. That’s 9 million small businesses at risk. And 80% of minority-owned businesses told the Fed their company is in poor financial condition.
BizHack is convening five leading small business-support organizations for a report from the trenches of small business survival. Join Ascendus, Florida SBDC, Goldman Sachs 10,000 Small Business Program, Miami Bayside Foundation, and The Idea Center at Miami Dade College in a fast-paced discussion of how small businesses are adapting to COVID-19. We’ll share case studies, best practices and resources in a rapid fire Q&A led by BizHack Founder and CEO Dan Grech.
The panelists will include:

Brian Van Hook, Regional Director of Florida SBDC at Florida International University College of Business
Fabiana Estrada, Director of Lending SE at Ascendus
Gustavo Grande, Director of Programs at The Idea Center at Miami Dade College
Michael S. Sellinger, Director of Loan Programs at Miami Bayside Foundation
Pamela Fuertes, Executive Director of the Goldman Sachs 10,000 Small Businesses Program at Miami-Dade College

Cost: Free and open to the community

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5 Lead Generation Strategies That Work with Alex Oliveira
2021-03-31 13:30 - 14:30
Description: Alex Oliveira will share 5 lead generation strategies that work for just about every business:

Create an eBook – Be the expert in your subject matter & provide a valuable piece of content for your customers and prospects
AMA Webinar/Live Series – Be the leading voice for your industry & market
Youtube Video Ads – Enhance your product awareness & increase your SEO
Facebook Lead Ads – With 2.8 billion monthly active users Facebook is the most cost-effective way to reach customers & generate leads
Chat –Use a chat product like Apex, where your web visitors can chat in real-time with a human to capture leads

He will also give examples of successful campaigns.
Cost: Free and open to the community

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Telling Your Business Story: An Interactive Workshop with Dan Grech
2021-03-24 12:30 - 13:30
What’s your Superpower?
Sometimes it may take us a lifetime to discover what is our superpower. That doesn’t mean we need to stop trying, right? Come to share your story with other business owners and learn how to be the best ambassador of your own business and make your clients fall in love with your WHY. I’m a Pulitzer Prize-winning journalist who lost his job in 2013 and reinvented myself as a business storyteller (read: digital marketer). After many years, I discovered that storytelling was my superpower, and I want to share it with you. I want to help you become a better storyteller. I look forward to seeing you there.
–Dan
About the workshop: This is going to be an interactive workshop where you will begin to discover your business story with Dan’s coaching and guidance. You will experience a piece of what makes The Digital Marketer’s Edge and the BizHack Comunity so special. Come to share your story with other business owners and learn how to be the best ambassador of your own business and make your clients fall in love with your WHY.
Cost: Free and open to the community Register

Clubhouse: A Business Guide to the Social Media's Hottest Platform
2021-03-17 12:30 - 13:30
Date and time: Wed, Mar 17, 2021, 12:30 PM ET
Clubhouse is an exclusive social media app for audio where people chat in real-time, share stories, collaborate, and bounce ideas off of each other using their voice instead of text or video. Clubhouse is showing all the signs of turning social media marketing as we know it on its head, and Dennis Yu from Blitzmetrics will be your guide to this major new social media platform. He’ll talk about how businesses can use Clubhouse to lead or participate in real-time chats on a variety of topics, allowing them to connect and engage with professionals outside of their immediate circle.
Dennis will cover ways you can use the app to network, grow your authority, and expand your knowledge, such as:

Build a community for coaches, trainers, and thought leaders
Drive attendance to virtual events
Curate content for content creators
Collaborate on projects and join networks
Grow your podcast community
Network with experts in other industries

Cost: Free and open to the community

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BizHack scholarship info session
2021-03-04 12:00 - 13:30
Description: BizHack’s 5-Week Accelerated Program in Digital Marketing for Businesses starts on March 22, 2021.
This program includes 30 hours of live online instruction and hands-on coaching in digital lead generation:

We’ll meet Mondays and Thursdays from 3-5 pm ET
You’ll work on real-life campaigns with the help of 1:1 coaching
We’ll supplement that with Recorded Lessons, Live Labs, and a Community Forum
PLUS: You will receive a special offer at the end of this info session.

Not sure if the 5-week program is a fit for you? Attend an info session to get your questions answered. PLUS: You will receive a special offer at the end of this info session.
Cost: Free and open to the community

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"The BizHack Lead Building System" with Dan Grech
2021-03-03 12:30 - 13:30
Description: The BizHack Lead Building System is a proven approach to raising awareness and generating leads online for any business with a limited budget, time and expertise.
BizHack founder and CEO, Dan Grech, developed and refined this system over the past seven years while working with more than 700 small businesses across different industries and around the world.
This dynamic 90-minute webinar will cover the key elements of the lead building system, share case studies of businesses that have employed it, and talk about BizHack’s five-week program to help businesses implement it.
Cost: Free and open to the community

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Steps

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"The Mixed Blessing of Going Viral and Other Lessons from CMO land" with Tatiana McDaniel
2021-02-24 12:30 - 13:30
Tatiana McDaniel spent more than a decade marketing top brands at advertising agencies such a Y&R and Zimmerman. Last year, she went in-house for the e-commerce brand Happy V, where she has experienced a crash course in building up a brand with limited resources during a global pandemic. When one of her team’s TikTok posts went viral, they sold out almost immediately. She’ll talk about how her team had prepared for a sudden spike in demand, responded to inquiries from hundreds of new customers, and how to forecast inventory when you’re growing. Tatiana, who is one of BizHack’s most experienced and beloved certified Lead Instructors, will be in conversation with BizHack founder Dan Grech about the quick pivots, setbacks and lessons from her first year as a CMO.
She’ll talk about:

How to manage a lean marketing team in a startup environment
How to fold Customer Service into Marketing through the smart use of social media community management, emails, DMs, Marketplace messages, Response Matrices and FAQs
How to save time by spending time now developing Standard Operating Procedures (SOPs)

Participants attending the session will come away with these actionable insights:

Low-cost marketing tips and tools, such as 99Designs, UpWork, ManyChat, and virtual assistants
In the startup world, done is better than good… you have to move quick, fail fast and learn
The beauty of social media as a listening tool for your consumers by asking questions and being vulnerable

Webinar registrants will get free products with a rebate from Tatiana’s newest brand, The Immunity Co.

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"Using LinkedIn to Build Your Personal Brand and Other LinkedIn Tips" with Sheryl Cattell
2021-02-17 12:30 - 13:30
The topics that will be covered include:

*Tips on profile enhancements you will want to make
*Getting your social selling score and comparing with others in your industry and network
*Ways to grow your network
*How to get more mileage from your posts (from hundreds to thousands of views)
*The Pros/Cons of hosting your event on LinkedIn

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7 Ways to Supercharge Your Customer Retention
2021-02-10 12:30 - 13:30
As marketers, we all know the importance of lead generation and how it fuels our business growth but many companies don’t spend enough time focused on building loyal repeat customers.
We will take a few minutes to talk about the importance of building a trusted long term relationship with your customers and how that can help you better focus your lead gen dollars.
Everyone has heard that acquiring new customers is much more costly than retaining existing customers but many businesses still don’t focus enough on the key areas that drive loyalty.
In this discussion, we will talk about the following tactics to help drive loyalty

Focus on optimizing your onboarding experience
Understand Time-To-Value and how it impacts customer loyalty
Don’t just understand your customer, understand how and when they use your product
Understand the customer journey but build experiences
Build experiences from the outside in
Focus on customer needs first and operational efficiencies second.

About Patrick Neff
Patrick Neff is the Principal Manager of Marketing and Digital Experience for Southeast Toyota Finance, a division of JM Family. Patrick has strategic responsibility for the customer payment portal, and all digital communications channels. Mr. Neff has over 20 years’ experience in marketing, primarily focused on optimizing the digital channels and customer experience. Mr. Neff has worked with fortune 500 organizations like John Deere, and Eli Lilly, as well mid-size businesses and startups. M. Neff has also spent time in a leadership position at a digital agency.

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10 Free Strategies for Internet Marketing" with Jay Berkowitz
2021-02-03 12:30 - 13:30
This presentation will share 10 Free Strategies for generating revenue from Internet Marketing, including:

Easy Strategies for getting ranked in Google and the Search Engines
Best practices for Social Media
How to build your Personal Brand
The Cascading Content Strategy

About Jay Berkowitz
Jay Berkowitz is a best-selling author, an International keynote speaker, and an award-winning thought leader. A senior online marketing professional with over twenty-five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint, and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

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Networking for Business Growth: How to Turn Your Contacts into Sales
2021-01-27 12:30 - 13:30
Networking is a critical but undervalued and underutilized skill for marketing and sales to drive business growth. You can sharpen your networking skills through the practiced application of timeless principles that author and serial entrepreneur Jack Killion developed and honed over 50 years of networking.
Jack will speak with BizHack Founder and CEO Dan Grech about how he used networking to successfully start and grow nine different businesses. He’ll share the timeless principles of networking for growth and load his presentation with real examples of marketing and sales development networking.
We encourage registrants to take this networking self-assessment survey, which will inform our discussion. Click here to take the survey: http://networkallthetime.com/nq-pulse/
About Jack Killion:
Jack, an advisor to thousands of entrepreneurs and business leaders on how to sharpen their networking and relationship development skills, is a serial entrepreneur who has used networking to start and grow nine businesses in Asia, Europe and Latin America. He’s the author of “Network All the Time, Everywhere With Everybody: Master Your Life & Career.”
He speaks at industry and corporate events on how to create key relationship skills. He has degrees from Yale and MIT and spent two decades as an adjunct professor at three business schools.

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Recommended:
Please take this 5-min networking assessment ahead of the session:
Take Assessment

The BizHack Lead Building System
2021-01-20 12:30 - 13:30
Introducing the BizHack Lead Building System (LBS).
The LBS is a proven approach to raising awareness and generating leads online for any business with limited money, time, and expertise. It’s the culmination of 7 years working with 700 businesses across different industries and around the world. The system combines the 3 Ss – Storytelling, Strategy, and Software – to deliver bottom-line results.
I’m going to share the full LBS system for the very first time at #BizHackLive this Wednesday, January 20 at 12:30 pm ET.
This dynamic 90-minute webinar will cover the key elements of the BizHack Lead Building System, share case studies of businesses that have employed it, and talk about BizHack’s Digital Marketer’s Edge 5-week program that gives businesses a step-by-step process to implement it. The videoconference will begin **10 minutes** before the scheduled start time to allow people to enter the room and get settled.
Check-in below at that time to join. You’ll be forwarded directly to the session.
In case you need to dial in by phone for audio, call 646-558-8656;
the meeting ID is 861 8499 2087.
(If you check-in prior to the conference starting, you’ll be emailed a link to use later….which is less helpful. Just check in again once the conference has started.)

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On the BizHack Zoom event page please fill in the form with your details.
Check your email for event details and confirmation.
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Streamlined Financials for Startupswith Mike Lingle
2021-01-06 12:30 - 13:30
One of the biggest stumbling blocks for first-time founders is getting a handle on their numbers.
Mike Lingle, founder of Rocket Pro Forma, is a former software developer who’s launched three presentation startups, raised venture capital, had an exit, and run several accelerator programs. He’s an entrepreneur in residence at Babson College and Founder Institute.
One of the biggest stumbling blocks for first-time founders is getting a handle on their numbers. We don’t need to become accountants—but we do need to learn how to plan and manage our cash flow. This fun, interactive session will cover everything I wish I knew when I started my first business:

A few key financial concepts
Quickly creating your financial projections
How to impress your bank and/or investors when asking for money

How to join the session:
Wednesday, Jan 6 from 12:30 to 1:30 pm ET
Via Zoom
Free and open to the community

Join our #BizHackLive Webinar Series:
“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos, CEO Emeritus of CareerXchange.
“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.
“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam
BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.

Register

Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *CommentSend

Digital Marketer’s Graduation Party
2020-12-16 12:30 - 14:30
Join us to celebrate the culmination of five intensive weeks of hard work by 50+ top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small. They used a variety of digitalmarketing tools to attract new customers.
They’ll share how they navigated the challenges of Covid-19 to build a better future for their businesses and themselves.
We’ll also have a raffle, thank you gifts, and a surprise musical performance.

RSVP Here

Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Are you?A current participantAn alumniGuestNameSend

9 Steps You Can Take Today to Improve Your Presence on Google
2020-12-09 12:30 - 13:30
While always being a successful vertical online, Covid-19 has substantially increased demand. There are many do it yourself opportunities in local search optimization, regular SEO, and paid search. All content is tailored for SMB business in the home services space.
At this 1-hour webinar you’ll:

Understand how to manage and maximize your Google My Business Listing
Learn the basics of content growth and optimization for more free organic search traffic
Understand how local service ads by Google are tailored for the home services industry
Review best practices for regular PPC advertising for highly targeted local audience

More About Joe Laratro
Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s.
Joe is currently the president of Tandem Interactive, a company started in April 2006 to focus on the under serviced areas of Online Marketing. One of Tandem’s main areas of focus is Training and Education. As a Microsoft Certified Trainer (MCT), Joe brings the technical aspect of SEM to the public. Several intensive SEM training sessions have been taught in conjunction with the SFIMA. He was also a major contributor to the DMA’s search engine marketing certification program by authoring “Module 6: Fundamentals of Site Optimization”. Joe Laratro has been very involved with the conference side of the Industry and is the Lead Moderator and on the Advisory Board of Pubcon. He continues to shape the Search Marketing Industry by teaching for the University of San Francisco’s Online Marketing Certificate Programs.
How to join the session:

Wednesday, December 9 from 12:30 to 1:30 pm ET
Via Zoom
Free and open to the community

Join our #BizHackLive Webinar Series:
“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos, CEO Emeritus of CareerXchange.
“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.
“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam
BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.

Register

Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *MessageSend

Free Tools to Find Your Ideal Customer Online with Dan Grech
2020-12-02 12:30 - 13:30
Understanding and hyper-serving your target audience is the single most important success factor for any business. Whether you’re a startup searching for your audience’s unmet needs or an established business looking to break out and sell to strangers, Google and Facebook offer unparalleled free tools to accelerate your growth. In this hands-on Master Class, BizHack Founder and CEO Dan Grech of BizHack Academy will walk business owners through these free audience-discovery tools to find your ideal customer online — the kind who buys, tells friends, and comes back wanting more.

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *NameSend

The Seven Keys to an Exponential Marketing Strategy with Gabriel Andjell and Karina Besprosvan
2020-11-18 12:30 - 13:30
“Any company designed for success in the 20th century is doomed to failure in the 21st.” Join OpenExO Ambassador & Trainers Gabriel Andjell and Karina Besprosvan (a BizHack alumnus!) as they introduce you to the key concepts behind having an Exponential Marketing Strategy. This cutting-edge methodology was born out of the high-growth startups of Silicon Valley and was honed at Singularity University and in the book “Exponential Organizations: Why New Organizations are Ten Times Better, Faster, and Cheaper Than Yours (and what to Do about It).”
This session will cover:

Welcome to the Exponential Era
Why is it relevant to leverage ExO attributes in order to design an Exponential
Marketing strategy
Key tools that allow you to transform your business and grow exponentially
Empathy Canvas
ExO Canvas
Cases and learnings

Gabriel and Karina will be in conversation with BizHack Founder and CEO Dan Grech as they explore the hands-on tools and concepts that you can use to turn your company into an exponential organization.

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *WebsiteSend

How to Find Customers Online: 5-Week Training in Partnership with Pinecrest
2020-11-16 12:30 - 2020-12-16 14:30
Has your business been impacted by COVID-19?
Do you need to bring back past customers, find new customers, and increase sales… but don’t know how?
We’re here to help!
BizHack Academy and the Village of Pinecrest have joined forces to offer any business impacted by COVID-19 a 5-week crash course in digital marketing – at no cost! This training is funded through the federal CARES Act.

How to Find Customers Online: 5-Week Training
WHAT: Five 1-Hour Live Sessions over 5 Weeks
WHEN: Mondays 12:30-1:30 pm ET & (repeat) Tuesdays 6-7 pm ET
STARTS: Monday, November 16, 2020
GRADUATION: Wednesday, December 16, 2020
WHERE: Zoom
COST: None
LIMITED SEATS. REGISTER NOW

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Act now, seats are limited and are filling up fast.
The course starts on the 16th of November.
Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company *Job Title* OptionalHas your business been adversely impacted by Covid-19? *YesNoAre you a storefront business located in the Village of Pinecrest in operation for 6 months or more? *YesNoIf yes, you may be eligible for additional coaching.CommentRegister
Reserve Your Spot Today!

What We’ll Cover

This five-hour course will cover how to use digital marketing to drive revenue and increase brand awareness. Each week, we’ll review key online tools and tactics to find new customers, bring back past customers, and increase sales during COVID-19. Dan Grech, Founder and CEO of BizHack Academy will lead the five one-hour sessions. For experienced marketers, it’ll be a concise review of marketing best practices. For businesses just getting started in online lead generation, it’ll be an easy-to-understand introduction to digital marketing. No fancy tech jargon or dazzling with dashboards, I promise. The training will focus on the marketing channels that are most relevant to a storefront business – website, social media, Yelp, Google My Business, video, email, phone, Messenger, mail, signage, and flyers. As part of the funding, any storefront business located inside Pinecrest is eligible for personalized coaching from a BizHack certified instructor.
Learn More

Holiday Marketing Roundtable
2020-11-04 11:30 - 12:30
We know that COVID-19 has shifted the way consumers shop. Some of those shopping habits will not go away even as governments work to ease regulations. The new normal is already here.
Credit Suisse Group predicts COVID will result in “accelerating structural changes in consumer shopping, possibly by 5+ years, as they are introduced to new retailers and new shopping methods including online grocery and delivery, and further consolidate purchases at multi-category, multi-channel retailers.”
Every year the holiday shopping seasons seems to get bigger than the previous years. The 2019 holiday season saw retail sales rise 4.1% from 2018 to $730.2 billion, which is almost double the growth seen in 2018.
We will be discussing October as the big research month for shoppers. Its usually a time when they ramp up their search on e-commerce sites. November/December is the huge month where sales are through the roof.
We will also talk about January as one month where consumers will continue to spend. I believe more consumers are going to be gifted money/giftcards as a contactless gesture and they will be eager to spend in January.
Lastly, we will talk about Google’s new tool – Grow My Store, as one tool businesses can leverage to take action now. The new small business holiday hub is full of resources that businesses can use to prepare for the holiday. The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Shopping and Maps.

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The Five Pillars of Digital Campaigns with Dan Grech
2020-10-28 12:30 - 13:30
Digital Marketing has become an indispensable way for any business to reach new customers. But it’s not easy to know where to get started. Dan Grech, the founder of BizHack Academy, believes that digital marketing is best learned by doing. And he’s developed a proven methodology that’s helped hundreds of small business owners jumpstart their growth using digital tools. Regardless of your industry, whether you’re B2B or B2C, sell a product or service, it all starts with understanding how to attract new customers using your website and social media. Dan will review BizHack’s Five Pillars for every successful online campaign:

Setting the campaign objective
Defining your target audience
Creating an irresistible offer
Crafting a compelling message
Using effective photo or video creative

You’ll be given concrete tips and do hands-on exercises to get you thinking like a marketer and you’ll get these concrete takeaways that you can apply right away:

How marketing has changed (permanently) due to the pandemic, and how you can adapt
How to communicate effectively (and profitably) with current and future customers
Case studies of small businesses running digital campaigns to attract new customers

From there, you’ll be ready to more effectively hire and manage a team to help you market your business online.
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Silvia

Melissa

ICABA

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *CommentSend

Digital Marketer’s Graduation Party
2020-10-21 12:30 - 14:30
Join us to celebrate the culmination of five intensive weeks of hard work by 40+ top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small. They used a variety of digitalmarketing tools to attract new customers.
They’ll share how they navigated the challenges of Covid-19 to build a better future for their businesses and themselves.
We’ll also have a raffle, thank you gifts, and a surprise musical performance.

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *WebsiteSend

Mobile Marketing in Latin America: A Small Business Guide
2020-10-14 12:30 - 13:30
”Latin America has a common language but 33 different realities.” – Alberto Pardo,founder, AdsMovil.
Did you know that many of the best business opportunities are now available in Latin America? Alberto Pardo, founder of AdsMovil, a mobile marketing platform serving LatAm, says this has been made possible by the tremendous economic development over the past decade in countries across the Southern Hemisphere. But speaking Spanish is not enough to unlock the region’s potential for your small business. Each country has its own local business environment,with its own laws and ways of doing business. Alberto will speak to BizHack Founder and CEO Dan Grech about how businesses can market themselves using mobile devices to gain a foothold in this fast-growing region.
By attending this session, you’ll learn about the landscape of opportunity and how to approach online marketing in some of the most dynamic emerging economies in the world.
RSVP

Silvia

Melissa

ICABA

RSVP

Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *NameSend

Zoom Mastery for Business Leaders with Rosemary Ravinal
2020-10-07 12:30 - 13:30
Working from home is here to stay, at least until well into 2021 and beyond. At the core of the virtual workplace is video conferencing. Yet millions of business users still struggle to master the nuances of online meetings in ways that reflect their professionalism, authority, and credibility. Whether you use Zoom, Cisco WebEx, Microsoft Teams, GoToMeeting, Google Meet or another video meeting solution, there is much to learn about how to succeed on the small screen. Rosemary Ravinal, communications expert, public speaker andZoom mastery trainer, designed the Virtual Communicators Toolbox and the ZoomScore™, based on 10 fundamentals of a professional video presence. Her interactive 50-minute mini-workshop will show you how to make virtual the next best thing to being there in person.Volunteer participants will receive a hot seat coaching session.Participants will receive a copy of 7 Essential Steps to Master Public Speaking on Zoom by Rosemary Ravinal.
RSVP

Silvia

Melissa

ICABA

Register

Method Marketing: How to Put Yourself in the Shoes of Your Customer with Sheryl Cattell
2020-09-30 12:30 - 13:30
Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.Beyond market research, beyond the voice of the customer and beyond personas, the goal of the method marketing professional is to experience first hand the emotions and drivers that motivate the individuals in their target audience.
In this 1-hour session you will learn:

What is method marketing and how is it effective?
3 techniques to get inside the head and under the skin of your customers
The pros and cons of method marketing
Method marketing – more than just the message
The role of improvisation in method marketing
How to stay in touch over time
Alternatives to going there yourself

RSVP

Silvia

Melissa

ICABA

Register

Season Pass #BizHackLive
2020-09-01 12:00 - 2020-09-22 12:00
Sign up once, get personalized calendar invites & email reminders for 18 #BizHackLive webinars, including 3 paid webinars worth $150.

About this Event

We heard you!
You love our #BizHackLive webinar series, you’re super excited for our upcoming lineup (TikTok, GMB, Facebook AI, oh my!)… but you don’t love having to sign up individually for events. We get it, that’s a bad UX. (Marketing speak for User Experience.)
Introducing the #BizHackLive Season Pass!
Sign up once and get personalized calendar invites and email reminders for all 18 of our 2020 #BizHackLive webinars (held on Wednesdays at 12:30 pm). This includes 3 paid webinars worth $150. Note that we’re offering this Season Pass only for a few weeks, so don’t delay.
One last appeal: BizHack is a small business, like you, and we provide this free webinar series as a way of giving back. It takes tremendous time and resources to bring you cutting-edge content at NPR standards of quality. Buying a Season Pass is the perfect way to say thank you. Please support this community service into 2021 and beyond!
About our #BizHackLive Webinar Series:
“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos, CEO Emeritus of CareerXchange.
“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.
“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam
BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.
p.s. We are accepting applications for our 15th Cohort. Apply for a scholarship BizHack’s 5-week program in digital marketing for small businesses
