BEGIN:VCALENDAR VERSION:2.0 PRODID:-//BizHack Academy - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:BizHack Academy X-ORIGINAL-URL:https://bizhack.com X-WR-CALDESC:Events for BizHack Academy REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20200930T123000 DTEND;TZID=America/New_York:20200930T133000 DTSTAMP:20260505T005406 CREATED:20201001T105830Z LAST-MODIFIED:20201002T172722Z UID:5589-1601469000-1601472600@bizhack.com SUMMARY:Method Marketing: How to Put Yourself in the Shoes of Your Customer with Sheryl Cattell DESCRIPTION:[vc_row][vc_column width=”2/3″ el_class=”event-left”][vc_empty_space][vc_single_image image=”5546″ img_size=”large”][vc_column_text]Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.Beyond market research\, beyond the voice of the customer and beyond personas\, the goal of the method marketing professional is to experience first hand the emotions and drivers that motivate the individuals in their target audience. \nIn this 1-hour session you will learn:\n\nWhat is method marketing and how is it effective?\n3 techniques to get inside the head and under the skin of your customers\nThe pros and cons of method marketing\nMethod marketing – more than just the message\nThe role of improvisation in method marketing\nHow to stay in touch over time\nAlternatives to going there yourself\n\n[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text] \n RSVP\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n Silvia\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n Melissa\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n ICABA\n[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][vc_column css_animation=”bounceInRight” width=”1/3″ el_class=”event-right”][vc_empty_space height=”16px”] \n \n Register \n \n \n [vc_empty_space][vc_widget_sidebar sidebar_id=”woocommerce_sidebar”][vc_empty_space][/vc_column][/vc_row] URL:https://bizhack.com/event/method-marketing-how-to-put-yourself-in-the-shoes-of-your-customer-2/ LOCATION:Online CATEGORIES:#Bizhacklive Webinars ATTACH;FMTTYPE=image/jpeg:https://bizhack.com/wp-content/uploads/2018/01/bizhack-class-photo-2018.jpg ORGANIZER;CN="BizHack Team":MAILTO:info@bizhack.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20200901T120000 DTEND;TZID=America/New_York:20200922T120000 DTSTAMP:20260505T005406 CREATED:20200917T015426Z LAST-MODIFIED:20200925T083312Z UID:5393-1598961600-1600776000@bizhack.com SUMMARY:Season Pass #BizHackLive DESCRIPTION:Sign up once\, get personalized calendar invites & email reminders for 18 #BizHackLive webinars\, including 3 paid webinars worth $150.\n\n\n\n\n\n\nAbout this Event\n\n\nWe heard you! \nYou love our #BizHackLive webinar series\, you’re super excited for our upcoming lineup (TikTok\, GMB\, Facebook AI\, oh my!)… but you don’t love having to sign up individually for events. We get it\, that’s a bad UX. (Marketing speak for User Experience.) \nIntroducing the #BizHackLive Season Pass! \nSign up once and get personalized calendar invites and email reminders for all 18 of our 2020 #BizHackLive webinars (held on Wednesdays at 12:30 pm). This includes 3 paid webinars worth $150. Note that we’re offering this Season Pass only for a few weeks\, so don’t delay. \nOne last appeal: BizHack is a small business\, like you\, and we provide this free webinar series as a way of giving back. It takes tremendous time and resources to bring you cutting-edge content at NPR standards of quality. Buying a Season Pass is the perfect way to say thank you. Please support this community service into 2021 and beyond! \nAbout our #BizHackLive Webinar Series: \n“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos\, CEO Emeritus of CareerXchange. \n“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller\, former Legislative Director for the Miami-Dade Police Department. \n“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam \nBizHack Academy\, a leading provider of advanced digital marketing training and recruiting services\, is organizing a series of weekly webinars for the business community on how to communicate\, market and survive during and after the coronavirus crisis. \np.s. We are accepting applications for our 15th Cohort. Apply for a scholarship BizHack’s 5-week program in digital marketing for small businesses URL:https://bizhack.com/event/season-pass-bizhacklive/ LOCATION:Online CATEGORIES:#Bizhacklive Webinars ATTACH;FMTTYPE=image/jpeg:https://bizhack.com/wp-content/uploads/2020/09/bizhack-max-borges-graduation-2017-1024x683-1.jpg ORGANIZER;CN="BizHack Team":MAILTO:info@bizhack.com END:VEVENT END:VCALENDAR