BizHack Academy

How to Find Customers Online: 5-Week Training in Partnership with Pinecrest
2020-11-16 12:30 - 2020-12-16 14:30 (America/New_York) | Online
Has your business been impacted by COVID-19?
Do you need to bring back past customers, find new customers, and increase sales… but don’t know how?
We’re here to help!
BizHack Academy and the Village of Pinecrest have joined forces to offer any business impacted by COVID-19 a 5-week crash course in digital marketing – at no cost! This training is funded through the federal CARES Act.

How to Find Customers Online: 5-Week Training
WHAT: Five 1-Hour Live Sessions over 5 Weeks
WHEN: Mondays 12:30-1:30 pm ET & (repeat) Tuesdays 6-7 pm ET
STARTS: Monday, November 16, 2020
GRADUATION: Wednesday, December 16, 2020
WHERE: Zoom
COST: None
LIMITED SEATS. REGISTER NOW

Register

Act now, seats are limited and are filling up fast.
The course starts on the 16th of November.
Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company *Job Title* OptionalHas your business been adversely impacted by Covid-19? *YesNoAre you a storefront business located in the Village of Pinecrest in operation for 6 months or more? *YesNoIf yes, you may be eligible for additional coaching.PhoneRegister
Reserve Your Spot Today!

What We’ll Cover

This five-hour course will cover how to use digital marketing to drive revenue and increase brand awareness. Each week, we’ll review key online tools and tactics to find new customers, bring back past customers, and increase sales during COVID-19. Dan Grech, Founder and CEO of BizHack Academy will lead the five one-hour sessions. For experienced marketers, it’ll be a concise review of marketing best practices. For businesses just getting started in online lead generation, it’ll be an easy-to-understand introduction to digital marketing. No fancy tech jargon or dazzling with dashboards, I promise. The training will focus on the marketing channels that are most relevant to a storefront business – website, social media, Yelp, Google My Business, video, email, phone, Messenger, mail, signage, and flyers. As part of the funding, any storefront business located inside Pinecrest is eligible for personalized coaching from a BizHack certified instructor.
Learn More

Holiday Marketing Roundtable
2020-11-04 11:30 - 12:30
We know that COVID-19 has shifted the way consumers shop. Some of those shopping habits will not go away even as governments work to ease regulations. The new normal is already here.
Credit Suisse Group predicts COVID will result in “accelerating structural changes in consumer shopping, possibly by 5+ years, as they are introduced to new retailers and new shopping methods including online grocery and delivery, and further consolidate purchases at multi-category, multi-channel retailers.”
Every year the holiday shopping seasons seems to get bigger than the previous years. The 2019 holiday season saw retail sales rise 4.1% from 2018 to $730.2 billion, which is almost double the growth seen in 2018.
We will be discussing October as the big research month for shoppers. Its usually a time when they ramp up their search on e-commerce sites. November/December is the huge month where sales are through the roof.
We will also talk about January as one month where consumers will continue to spend. I believe more consumers are going to be gifted money/giftcards as a contactless gesture and they will be eager to spend in January.
Lastly, we will talk about Google’s new tool – Grow My Store, as one tool businesses can leverage to take action now. The new small business holiday hub is full of resources that businesses can use to prepare for the holiday. The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Shopping and Maps.

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The Five Pillars of Digital Campaigns with Dan Grech
2020-10-28 12:30 - 13:30
Digital Marketing has become an indispensable way for any business to reach new customers. But it’s not easy to know where to get started. Dan Grech, the founder of BizHack Academy, believes that digital marketing is best learned by doing. And he’s developed a proven methodology that’s helped hundreds of small business owners jumpstart their growth using digital tools. Regardless of your industry, whether you’re B2B or B2C, sell a product or service, it all starts with understanding how to attract new customers using your website and social media. Dan will review BizHack’s Five Pillars for every successful online campaign:

Setting the campaign objective
Defining your target audience
Creating an irresistible offer
Crafting a compelling message
Using effective photo or video creative

You’ll be given concrete tips and do hands-on exercises to get you thinking like a marketer and you’ll get these concrete takeaways that you can apply right away:

How marketing has changed (permanently) due to the pandemic, and how you can adapt
How to communicate effectively (and profitably) with current and future customers
Case studies of small businesses running digital campaigns to attract new customers

From there, you’ll be ready to more effectively hire and manage a team to help you market your business online.
RSVP

Silvia

Melissa

ICABA

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *MessageSend

Digital Marketer’s Graduation Party
2020-10-21 12:30 - 14:30
Join us to celebrate the culmination of five intensive weeks of hard work by 40+ top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small. They used a variety of digitalmarketing tools to attract new customers.
They’ll share how they navigated the challenges of Covid-19 to build a better future for their businesses and themselves.
We’ll also have a raffle, thank you gifts, and a surprise musical performance.

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Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *CommentSend

Mobile Marketing in Latin America: A Small Business Guide
2020-10-14 12:30 - 13:30
”Latin America has a common language but 33 different realities.” – Alberto Pardo,founder, AdsMovil.
Did you know that many of the best business opportunities are now available in Latin America? Alberto Pardo, founder of AdsMovil, a mobile marketing platform serving LatAm, says this has been made possible by the tremendous economic development over the past decade in countries across the Southern Hemisphere. But speaking Spanish is not enough to unlock the region’s potential for your small business. Each country has its own local business environment,with its own laws and ways of doing business. Alberto will speak to BizHack Founder and CEO Dan Grech about how businesses can market themselves using mobile devices to gain a foothold in this fast-growing region.
By attending this session, you’ll learn about the landscape of opportunity and how to approach online marketing in some of the most dynamic emerging economies in the world.
RSVP

Silvia

Melissa

ICABA

RSVP

Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Company* OptionalOne last Question! Would you like to apply for a scholarship for our 5-week program?YesNo* If yes, we'll send you more info and an application link. *MessageSend

Zoom Mastery for Business Leaders with Rosemary Ravinal
2020-10-07 12:30 - 13:30
Working from home is here to stay, at least until well into 2021 and beyond. At the core of the virtual workplace is video conferencing. Yet millions of business users still struggle to master the nuances of online meetings in ways that reflect their professionalism, authority, and credibility. Whether you use Zoom, Cisco WebEx, Microsoft Teams, GoToMeeting, Google Meet or another video meeting solution, there is much to learn about how to succeed on the small screen. Rosemary Ravinal, communications expert, public speaker andZoom mastery trainer, designed the Virtual Communicators Toolbox and the ZoomScore™, based on 10 fundamentals of a professional video presence. Her interactive 50-minute mini-workshop will show you how to make virtual the next best thing to being there in person.Volunteer participants will receive a hot seat coaching session.Participants will receive a copy of 7 Essential Steps to Master Public Speaking on Zoom by Rosemary Ravinal.
RSVP

Silvia

Melissa

ICABA

Register

Method Marketing: How to Put Yourself in the Shoes of Your Customer with Sheryl Cattell
2020-09-30 12:30 - 13:30
Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.Beyond market research, beyond the voice of the customer and beyond personas, the goal of the method marketing professional is to experience first hand the emotions and drivers that motivate the individuals in their target audience.
In this 1-hour session you will learn:

What is method marketing and how is it effective?
3 techniques to get inside the head and under the skin of your customers
The pros and cons of method marketing
Method marketing – more than just the message
The role of improvisation in method marketing
How to stay in touch over time
Alternatives to going there yourself

RSVP

Silvia

Melissa

ICABA

Register

Season Pass #BizHackLive
2020-09-01 12:00 - 2020-09-22 12:00
Sign up once, get personalized calendar invites & email reminders for 18 #BizHackLive webinars, including 3 paid webinars worth $150.

About this Event

We heard you!
You love our #BizHackLive webinar series, you’re super excited for our upcoming lineup (TikTok, GMB, Facebook AI, oh my!)… but you don’t love having to sign up individually for events. We get it, that’s a bad UX. (Marketing speak for User Experience.)
Introducing the #BizHackLive Season Pass!
Sign up once and get personalized calendar invites and email reminders for all 18 of our 2020 #BizHackLive webinars (held on Wednesdays at 12:30 pm). This includes 3 paid webinars worth $150. Note that we’re offering this Season Pass only for a few weeks, so don’t delay.
One last appeal: BizHack is a small business, like you, and we provide this free webinar series as a way of giving back. It takes tremendous time and resources to bring you cutting-edge content at NPR standards of quality. Buying a Season Pass is the perfect way to say thank you. Please support this community service into 2021 and beyond!
About our #BizHackLive Webinar Series:
“BizHack is doing a great service to the community with these webinars. It’s what people and businesses need right now.” Sue Romanos, CEO Emeritus of CareerXchange.
“Thanks for this amazing resource. It has given me a LOT to think about. Keep up the great work.” Susan Windmiller, former Legislative Director for the Miami-Dade Police Department.
“Great job on the webinars that are both helpful and really build your brand. I am impressed yet again by your creativity and professionalism!” Amanda Elam
BizHack Academy, a leading provider of advanced digital marketing training and recruiting services, is organizing a series of weekly webinars for the business community on how to communicate, market and survive during and after the coronavirus crisis.
p.s. We are accepting applications for our 15th Cohort. Apply for a scholarship BizHack’s 5-week program in digital marketing for small businesses
