BizHack Academy

Discover your Company's Marketing Strengths and Weaknesses: Your LBS Score™
2021-10-19 11:30 - 12:30 (America/New_York) | Online
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Register This one-hour interactive workshop will reveal your company’s marketing strengths and weaknesses and provide an immediate roadmap for improvement. I will walk you step by step through the Lead Building System™, BizHack’s proven process to sell to strangers online. I’ll provide real-life examples of how to put each element into practice. Then you’ll take a short assessment to get your own LBS Score™.
The Lead Building System™ is a proven process for digital marketing specifically designed for small businesses limited in time, money, and expertise. It was developed over 7 years working with 700 businesses, and it works! The average participant in BizHack’s training program in the Lead Building System™ is able to generate $29 in sales for every $1 spent on advertising using this methodology. The Lead Building System™ has 7 elements: The Foundation and the 6 Pillars. The Foundation is your Business Story, and it’s the key to differentiating yourself in a crowded marketplace. The Six Pillars are the essential elements that must be in place for any overall marketing strategy or any individual campaign to work.

Leveraging LinkedIn to Enhance Your Business Profile
2021-08-19 15:30 - 16:30
During COVID, with trade shows and conferences shut down, LinkedIn became an essential networking tool for business owners looking to find new customers. But many businesses aren’t doing everything they can to leverage this powerful marketing tool. LinkedIn expert Sheryl Cattell will give you simple free tips you can implement immediately to improve your profile.
At this webinar (in partnership with Venture Cafe Cambridge) the following topics will be covered:
-Tips on profile enhancements you will want to make and how to do it without spamming your network
-Get your social selling score and compare it with others in your industry and network
-How to leverage the mobile app only features – video cover stories, name pronunciation, QR code connections
-Learn tips on growing your network
-Find out how to get more mileage from your posts (from hundreds to thousands of views)
Introducing a NEW BizHack course… Get the LinkedIn Business Edge starting September 13th. Only 25 seats are available for this highly anticipated course.
About the speaker: Sheryl Cattell MBA, CSM, MCLC, has over 30 years of marketing expertise. She’s the founder of the South Florida Interactive Marketing (sfima.com), a lead instructor and a digital marketing coach for BizHack Academy and a Master Certified Life Coach. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Cost: Free and open to the community

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Business Storytelling Workshop with Dan Grech
2021-08-19 14:00 - 15:00
If you’re struggling with how to articulate your company’s special sauce effectively, this online live training is for you.
During this interactive business storytelling session (in partnership with Venture Cafe Cambridge), Dan Grech will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
You will also learn about The BizHack Lead Building System™, a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ for over 7 years working with more than 700 small businesses around the world and across every industry.
Cost: Free and open to the community

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Grow Your Business on LinkedIn Without Spending a Dime
2021-08-18 13:00 - 14:00
This webinar will focus on the ways that companies can leverage LinkedIn to build their credibility and business leads without spending a dime. The topics that will be covered in the webinar include:
-Get your social selling score and see how you compare within your industry and network
-Learn how to create a business page on LinkedIn
-Establishing the goals for your business presence on LinkedIn
-Connecting with the target companies, job titles, and influencers in your “space”
-Creating a pillar and cluster content strategy to support your business goals
-Find out how to get more mileage from your posts (from hundreds to thousands of views)
-Learn the Pros and Cons of hosting an event on LinkedIn
Introducing a NEW BizHack course… Get the LinkedIn Business Edge starting September 13th. Only 25 seats are available for this highly anticipated course.
About the speaker: Sheryl Cattell MBA, CSM, MCLC, has over 30 years of marketing expertise. She’s the founder of the South Florida Interactive Marketing (sfima.com), a lead instructor and a digital marketing coach for BizHack Academy and a Master Certified Life Coach. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Sheryl Cattell is not affiliated with or endorsed by LinkedIn® Corporation.
Cost: Free and open to the community

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What Apple’s iOS Changes Mean for Your Facebook Ads
2021-08-11 12:00 - 13:00
Apple upended Facebook advertising earlier this year with new IDFA privacy settings on its iPhone, interrupting Facebook’s data collection and disrupting how advertising works on its platform. Early reports say that the change has resulted in higher advertising costs and slower ad approvals.
BizHack Lead Instructor Alex Oliveira of Prediq Media, a top lead generation firm, will walk you through Apple’s privacy changes, what they mean for your ads on Facebook and Instagram, and how to work around them. He’ll review the changes Facebook has made to its advertising platform, such as sunsetting the powerful Audience Insights tool. And he’ll walk you through the updates every advertiser must make to your Business Manager account. Then Alex will host a panel discussion with top Facebook advertisers to share how these changes have impacted their ad campaigns and the workarounds they’ve devised.
This will be an impactful, insightful, action-oriented 60-minute session for sophisticated marketers on the most pressing issue in social media advertising today.

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Business Storytelling Workshop With Alex Oliveira
2021-08-04 12:00 - 13:30
Knowing your business story is essential… but not enough.
The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.
The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world.
During this interactive 90-minute business storytelling session, Alex Oliveira, lead generation expert, and lead instructor of The Digital Marketer’s Edge will share with you his expertise, guidance and case studies during this session. He will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
About Alex Oliveira
Alex Oliveira is the founder of Prediq Media, a marketing agency specializing in online lead generation for businesses with a sales team. Over the past decade, Prediq has generated 22 million leads for 3,000 businesses small and large, including Allstate, AutoNation, Ford, Home Depot, and MetLife. Brazilian-born and South Florida-raised, Alex comes from a long line of strivers constantly on the move in search of a better life. He has dedicated his career to helping entrepreneurs build resilient businesses using online lead generation. Alex is a dedicated educator who has run more than 200 workshops and classes over the past 6 years for the Online Marketing Certified Professionals and other industry groups, the Jim Moran Institute at FSU and other universities, the National Leadership Institute and numerous corporations. His passions include adventuring with his wife and 4 kids and giving back to the community.
Cost: Free and open to the community

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Leveraging LinkedIn to Enhance Your Business Profile
2021-07-27 12:00 - 13:00
During COVID, with trade shows and conferences shut down, LinkedIn became an essential networking tool for business owners looking to find new customers. But many businesses aren’t doing everything they can to leverage this powerful marketing tool. LinkedIn expert Sheryl Cattell will give you simple free tips you can implement immediately to improve your profile.
The topics that will be covered in the webinar include:
-Tips on profile enhancements you will want to make and how to do it without spamming your network
-Get your social selling score and compare it with others in your industry and network
-How to leverage the mobile app only features – video cover stories, name pronunciation, QR code connections
-Learn tips on growing your network
-Find out how to get more mileage from your posts (from hundreds to thousands of views)
Introducing a NEW BizHack course… Get the LinkedIn Business Edge starting September 13th. Only 25 seats are available for this highly anticipated course.
About the speaker: Sheryl Cattell MBA, CSM, MCLC, has over 30 years of marketing expertise. She’s the founder of the South Florida Interactive Marketing (sfima.com), a lead instructor and a digital marketing coach for BizHack Academy and a Master Certified Life Coach. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Cost: Free and open to the community

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"3 Fortune 500 Marketing Techniques that Small Businesses Can Use" with Jessica Velletri
2021-06-30 12:30 - 13:30
Data is everywhere, and big businesses leverage this data to better understand their current customers, know where they are and how to talk to them. Analyzing the data will give you the opportunity to find your best prospects across channels with customized messaging.
Jessica Velletri will share how you can use 3rd party data to:
1. Learn more about your current customers.
2. Find your best prospects.
3. Talk to your prospects and customers with the right messages on the right channels.
She will also share how a small, local business was able to apply these same techniques used by the biggest financial, CPG, e-commerce, and retail brands for their own business to improve measurable marketing results.

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"Google Analytics for Beginners and Advanced" with Ben Holland
2021-06-23 12:30 - 13:30
Google Analytics for Beginners and Advanced. In deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro.
First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to.
After this Ben will teach you how to solve a very common occurrence, a spike in your traffic.
Finally Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.

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"The Secrets to Unlocking Profitable Customer Acquisition through Google Paid Search" with Jeff Cooper
2021-06-16 12:30 - 13:30
Google is the front door of the internet. More than 90% of people start their search journey with Google. Google ads can be a shortcut to getting in front of your ideal customer. That’s why 29% of all ad dollars spent online in 2020 went to Google. But are Google ads a fit for your business? And how can you get the most of your ad spend (because Google ads are not cheap)?In this talk, Jeff Cooper, the CEO of marketing agency Saltbox, will put into plain English the following topics on every business owner’s mind:

How the paid search auction works on Google
How to assess if it’s right for your business
How to get an edge and profitably acquire customers

More About Jeff Cooper

Jeff Cooper is the Founder & President of Saltbox Solutions, a PPC and SEO service provider focused on helping businesses obtain traffic and leads from search engines. Jeff has a decade of experience working with online advertising, search engine optimization, and marketing technology. He has managed and consulted on over $100 million in paid search and programmatic media investments for large brands like Bass Pro Shops, RackSpace, and HealthMarkets.
Prior to launching Saltbox, Jeff managed a 50-employee search engine marketing team at a growing start-up while spearheading the development of a search engine optimization technology platform that was acquired in 2016.

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2 Secret Ways to Leverage LinkedIn to Build Rapport and Generate New Business
2021-06-09 12:30 - 13:30
During the pandemic, LinkedIn became an essential tool for B2B marketing. LinkedIn Sales Navigator allows you to identify and individually target people inside target companies and industries by job title. It’s a must-have for B2B Marketing. But too few marketers know how to fully leverage the world’s largest professional network to generate leads and sales.
As part of #BizHackLive’s LinkedIn marketing series, Brett Spodak, the CEO of Productive Power, will share two LinkedIn secrets he used to build a million-dollar business.
In this talk, you will learn how to use LinkedIn Sales Navigator to drive referrals from your raving fans to:
-Build rapport with prospects
-Close more deals
-Generate new business
Brett will share his proven process of using loyal customers on LinkedIn to create new opportunities, close more deals and generate more profit. Understand how to leverage your raving fans to get new business at this webinar.
Cost: Free and open to the community
More About Brett Spodak
Brett Spodak is a seasoned entrepreneur, innovator, and problem solver. Over the last 25+ years, he has built multiple companies in the fields of education and technology by developing innovative solutions to problems he recognized in the marketplace.
As CEO of Productive Power, Brett is building an organization that works with professionals in all industries who want to master their technology to work smarter and increase their efficiency and effectiveness. Productive Power’s digital training program is helping professionals maximize their productivity by transforming the way they work.

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How to Find Work-Life Balance from a Female Entrepreneur: 10 Proven Tips to Achieve Balance in the See-Saw of Motherhood & Work
2021-06-02 12:30 - 13:30
Over the past 20 years, women-owned firms have increased by 114% in the U.S. alone so you can consider these developments revealed by the ‘Seventh Annual Report on the State of Women-Owned Business in the United States’ as a sign that the world of entrepreneurship is finally welcoming more women. But, at the same time, these statistics can be more troubling for the women themselves.
During this webinar, Michelle Carroll will share ten tried-and-tested tips and life lessons that can help every woman entrepreneur in achieving a balanced life. These tips have helped her achieve balance while running her digital marketing agency and juggling being a wife and mother of two teenage kids.
From learning to reduce stress by making time for regular self-care to taking time for hobbies or activities that bring you joy to learning to delegate so you can spend more time with family and friends, you will learn proven strategies to achieve a healthy work-life balance!
Cost: Free and open to the community

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Business Storytelling Workshop with Dan Grech and Alex Oliveira
2021-05-27 14:00 - 15:00
Knowing your business story is essential… but not enough.
The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.
The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world.
During this interactive 90-minute business storytelling session, Dan Grech and Alex Oliveira will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
Cost: Free and open to the community

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52 Speaking Blunders - Presentation Skills for Professionals
2021-05-26 12:30 - 13:30
This interactive workshop and live coaching session with Dave Bricker reveals common presentation mistakes and powerful connection strategies that work whether you’re speaking to a stadium or to a client.
You will learn how to:

Turn nervous into service
Transform your mess into a message by using your full range.
Master the power ……………………………………… of the pause.

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Using LinkedIn to Build Your Business, Without Spending a Dime with Sheryl Cattell
2021-05-25 16:00 - 17:00
This webinar will focus on the ways that companies can leverage LinkedIn to build their credibility and business leads without spending a dime. The topics that will be covered in the webinar include:

Get your social selling score and see how you compare within your industry and network
How to create a business page on LinkedIn
Establishing the goals for your business presence on LinkedIn
Connecting with the target companies, job titles, and influencers in your “space”
Creating a pillar and cluster content strategy to support your business goals
Find out how to get more mileage from your posts (from hundreds to thousands of views)
Discover the Pros and Cons of hosting an event on LinkedIn

Cost: Free and open to the community

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3 Reasons Why LinkedIn Matters with Debbie Wemyss
2021-05-12 12:30 - 13:30
LinkedIn is almost 18 years old! If you’re not using it effectively, you’re missing out on boosting your brand, visibility, business, and employment opportunities.
Join us and learn from a seasoned LinkedIn Coach how to:

Elevate your profile for the search engine
Build a viable Network
Engage your Network for results

About Debbie Wemyss
A New Englander, Debbie Wemyss (weemz) currently resides in West Palm Beach, Florida having enjoyed a 30+ year career in PR, marketing, and fundraising for corporations and nonprofits. She Founded DW Consulting Solutions LLC in 2011 to fill a void in social media offering expert coaching on using LinkedIn as a powerful branding and marketing tool. Having coached over 800 individuals and hundreds more through workshops and global speaking engagements, the DWCS Team now has clients in 24 countries and offers customized LinkedIn Coaching and Speaking engagements for Corporations, Individual Professionals, and Professionals in Transition.
Ms. Wemyss is an active networker in the Chamber of Commerce of the Palm Beaches, Palm Beach North Chamber of Commerce, the Alliance of Women Executives (AWE) as Dir. of Communications, and Women’s Master Networking. Aside from her work, Ms. Wemyss is an avid fan of saltwater, sand, and golf courses.
Disclaimer: Neither Debbie Wemyss or DW Consulting Solutions LLC is affiliated with or endorsed by LinkedIn® Corporation.
Cost: Free and open to the community

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Discover the BizHack Lead Building System with Founder Dan Grech
2021-05-05 12:30 - 13:30
The BizHack Lead Building System is a proven approach to raising awareness and generating leads online for any business with a limited budget, time and expertise.
BizHack founder and CEO, Dan Grech, developed and refined this system over the past seven years while working with more than 700 small businesses across different industries and around the world.
This dynamic 90-minute webinar will cover the key elements of the lead building system, share case studies of businesses that have employed it, and talk about BizHack’s five-week program to help businesses implement it.
About Dan Grech
Dan Grech is the Founder and CEO of BizHack. He is a Pulitzer Prize-winning former NPR journalist turned marketer and educator. Past career highlights include as the head of growth at two software startups and the nation’s largest Hispanic-owned energy company. He helped take OfferCraft, a gamification SaaS company in the hospitality industry, from pre-venue to a $2.5 million run rate in two years, culminating in an acquisition. During his career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report, the News Director at WLRN (Miami’s NPR station), and was part of a Pulitzer Prize-winning team at The Miami Herald. He co-hosted Miami’s first podcast, Under the Sun. Dan is an active member of the South Florida startup ecosystem, where he’s mentored companies at the Goldman Sachs 10,000 Small Business Program, Babson College’s WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, the Watson Institute at Lynn University, and the Inter American Development Bank. And he’s taught at top universities including Princeton, Columbia, and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU.
Cost: Free and open to the community

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Accelerating Growth with Brand Power with Ed Delia
2021-04-28 12:30 - 13:30
At this webinar you will learn:

A foundational understanding of a brand
Setting up your brand for success
How to align marketing tactics with brand growth

About Ed Delia
Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global to regional organizations.
The firm has helped many businesses grow and expand their sales opportunities through the development and implementation of highly successful brand-based programs. Under Ed’s direction, Delia Associates developed and launched a proprietary brand development system. The Brand Leadership Solution® debuted in 2003. To date, this patented process has been successfully used to launch, revitalize, and grow more than 200 b2b brands.
Cost: Free and open to the community

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The Role of Location Data in the Marketing Lifecycle, and in a Post-pandemic World with Emily Owayni
2021-04-21 13:30 - 14:30
Description: Location, location, location. While this catch-phrase is often applied to real estate, for today’s marketers, it can just as easily be applied to data. From segmentation and targeting to measurement and analytics, location data informs marketers on consumer behavior, ad effectiveness, and retail performance.
But how does location data deliver on these promises? And with so many data resources, where does location data reside in the marketer’s toolkit? In this session, we’ll also discuss the latest location-based behavioral trends and the role that location data will play for marketers in a post-pandemic world.
About Emily: As an Account Manager of Data & Insights at Foursquare, Emily synthesizes location data into actionable insights for brands, agencies, publishers, and platforms, enabling them to uncover and capitalize on behavioral trends. Prior to Foursquare, Emily spent several years in client services for global advertising agencies including Grey and FCB New York
Cost: Free and open to the community

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Cultivating an Agile Mindset to Benefit your Business
2021-04-14 12:30 - 13:30
If you change nothing… nothing will change.
In today’s rapidly changing markets, business owners must be able to think differently and quickly adapt — not to just stay relevant but to stay in business. Business transformation expert Brenda Kwateng has spent two decades helping business owners develop an agile mindset that opens them to creating and responding to change is uncertain and turbulent times to deliver value to their customers. She’ll show you how to grow your business agility through a “Plan-Adapt” approach of moving quickly and easily with short phases of work with reassessment.
Brenda will share tips on:

Learning to understand what is going on in your environment
Identifying what uncertainties your organization is facing
Figuring out how to adapt

Brenda will be in conversation with BizHackLive host Dan Grech. This session will help you look at your business differently, by forcing you to consider:

What things could and should be adapted to be better able to respond to your internal team and marketplace?
What things should be measured to better determine your success?
How to ignite innovation in your teams?

And we’ll hear a case study on how to apply agile management practices to a business from Brett Circe, Chief Digital Officer for Starmark, a leading digital marketing agency. Brett was one of the first marketing agencies in the world to implement the agile approach, which was written up in the Wall Street Journal (read article). He’ll share lessons from the trenches on how to apply agile to your business.
Cost: Free and open to the community

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How Small Businesses are Coping: A Pandemic Panel Discussion
2021-04-07 12:30 - 13:30
How Small Businesses are Coping: A Pandemic Panel Discussion
Small businesses are the heart blood of the economy, and they remain in peril due to COVID-19. A recent survey by the Federal Reserve Bank found that 3 out of 10 small businesses in the U.S. say they likely won’t survive 2021 without additional government assistance. That’s 9 million small businesses at risk. And 80% of minority-owned businesses told the Fed their company is in poor financial condition.
BizHack is convening five leading small business-support organizations for a report from the trenches of small business survival. Join Ascendus, Florida SBDC, Goldman Sachs 10,000 Small Business Program, Miami Bayside Foundation, and The Idea Center at Miami Dade College in a fast-paced discussion of how small businesses are adapting to COVID-19. We’ll share case studies, best practices and resources in a rapid fire Q&A led by BizHack Founder and CEO Dan Grech.
The panelists will include:

Brian Van Hook, Regional Director of Florida SBDC at Florida International University College of Business
Fabiana Estrada, Director of Lending SE at Ascendus
Gustavo Grande, Director of Programs at The Idea Center at Miami Dade College
Michael S. Sellinger, Director of Loan Programs at Miami Bayside Foundation
Pamela Fuertes, Executive Director of the Goldman Sachs 10,000 Small Businesses Program at Miami-Dade College

Cost: Free and open to the community

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5 Lead Generation Strategies That Work with Alex Oliveira
2021-03-31 13:30 - 14:30
Description: Alex Oliveira will share 5 lead generation strategies that work for just about every business:

Create an eBook – Be the expert in your subject matter & provide a valuable piece of content for your customers and prospects
AMA Webinar/Live Series – Be the leading voice for your industry & market
Youtube Video Ads – Enhance your product awareness & increase your SEO
Facebook Lead Ads – With 2.8 billion monthly active users Facebook is the most cost-effective way to reach customers & generate leads
Chat –Use a chat product like Apex, where your web visitors can chat in real-time with a human to capture leads

He will also give examples of successful campaigns.
Cost: Free and open to the community

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Telling Your Business Story: An Interactive Workshop with Dan Grech
2021-03-24 12:30 - 13:30
What’s your Superpower?
Sometimes it may take us a lifetime to discover what is our superpower. That doesn’t mean we need to stop trying, right? Come to share your story with other business owners and learn how to be the best ambassador of your own business and make your clients fall in love with your WHY. I’m a Pulitzer Prize-winning journalist who lost his job in 2013 and reinvented myself as a business storyteller (read: digital marketer). After many years, I discovered that storytelling was my superpower, and I want to share it with you. I want to help you become a better storyteller. I look forward to seeing you there.
–Dan
About the workshop: This is going to be an interactive workshop where you will begin to discover your business story with Dan’s coaching and guidance. You will experience a piece of what makes The Digital Marketer’s Edge and the BizHack Comunity so special. Come to share your story with other business owners and learn how to be the best ambassador of your own business and make your clients fall in love with your WHY.
Cost: Free and open to the community Register

Clubhouse: A Business Guide to the Social Media's Hottest Platform
2021-03-17 12:30 - 13:30
Date and time: Wed, Mar 17, 2021, 12:30 PM ET
Clubhouse is an exclusive social media app for audio where people chat in real-time, share stories, collaborate, and bounce ideas off of each other using their voice instead of text or video. Clubhouse is showing all the signs of turning social media marketing as we know it on its head, and Dennis Yu from Blitzmetrics will be your guide to this major new social media platform. He’ll talk about how businesses can use Clubhouse to lead or participate in real-time chats on a variety of topics, allowing them to connect and engage with professionals outside of their immediate circle.
Dennis will cover ways you can use the app to network, grow your authority, and expand your knowledge, such as:

Build a community for coaches, trainers, and thought leaders
Drive attendance to virtual events
Curate content for content creators
Collaborate on projects and join networks
Grow your podcast community
Network with experts in other industries

Cost: Free and open to the community

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BizHack scholarship info session
2021-03-04 12:00 - 13:30
Description: BizHack’s 5-Week Accelerated Program in Digital Marketing for Businesses starts on March 22, 2021.
This program includes 30 hours of live online instruction and hands-on coaching in digital lead generation:

We’ll meet Mondays and Thursdays from 3-5 pm ET
You’ll work on real-life campaigns with the help of 1:1 coaching
We’ll supplement that with Recorded Lessons, Live Labs, and a Community Forum
PLUS: You will receive a special offer at the end of this info session.

Not sure if the 5-week program is a fit for you? Attend an info session to get your questions answered. PLUS: You will receive a special offer at the end of this info session.
Cost: Free and open to the community

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"The BizHack Lead Building System" with Dan Grech
2021-03-03 12:30 - 13:30
Description: The BizHack Lead Building System is a proven approach to raising awareness and generating leads online for any business with a limited budget, time and expertise.
BizHack founder and CEO, Dan Grech, developed and refined this system over the past seven years while working with more than 700 small businesses across different industries and around the world.
This dynamic 90-minute webinar will cover the key elements of the lead building system, share case studies of businesses that have employed it, and talk about BizHack’s five-week program to help businesses implement it.
Cost: Free and open to the community

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Steps

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"The Mixed Blessing of Going Viral and Other Lessons from CMO land" with Tatiana McDaniel
2021-02-24 12:30 - 13:30
Tatiana McDaniel spent more than a decade marketing top brands at advertising agencies such a Y&R and Zimmerman. Last year, she went in-house for the e-commerce brand Happy V, where she has experienced a crash course in building up a brand with limited resources during a global pandemic. When one of her team’s TikTok posts went viral, they sold out almost immediately. She’ll talk about how her team had prepared for a sudden spike in demand, responded to inquiries from hundreds of new customers, and how to forecast inventory when you’re growing. Tatiana, who is one of BizHack’s most experienced and beloved certified Lead Instructors, will be in conversation with BizHack founder Dan Grech about the quick pivots, setbacks and lessons from her first year as a CMO.
She’ll talk about:

How to manage a lean marketing team in a startup environment
How to fold Customer Service into Marketing through the smart use of social media community management, emails, DMs, Marketplace messages, Response Matrices and FAQs
How to save time by spending time now developing Standard Operating Procedures (SOPs)

Participants attending the session will come away with these actionable insights:

Low-cost marketing tips and tools, such as 99Designs, UpWork, ManyChat, and virtual assistants
In the startup world, done is better than good… you have to move quick, fail fast and learn
The beauty of social media as a listening tool for your consumers by asking questions and being vulnerable

Webinar registrants will get free products with a rebate from Tatiana’s newest brand, The Immunity Co.

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"Using LinkedIn to Build Your Personal Brand and Other LinkedIn Tips" with Sheryl Cattell
2021-02-17 12:30 - 13:30
The topics that will be covered include:

*Tips on profile enhancements you will want to make
*Getting your social selling score and comparing with others in your industry and network
*Ways to grow your network
*How to get more mileage from your posts (from hundreds to thousands of views)
*The Pros/Cons of hosting your event on LinkedIn

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Steps

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7 Ways to Supercharge Your Customer Retention
2021-02-10 12:30 - 13:30
As marketers, we all know the importance of lead generation and how it fuels our business growth but many companies don’t spend enough time focused on building loyal repeat customers.
We will take a few minutes to talk about the importance of building a trusted long term relationship with your customers and how that can help you better focus your lead gen dollars.
Everyone has heard that acquiring new customers is much more costly than retaining existing customers but many businesses still don’t focus enough on the key areas that drive loyalty.
In this discussion, we will talk about the following tactics to help drive loyalty

Focus on optimizing your onboarding experience
Understand Time-To-Value and how it impacts customer loyalty
Don’t just understand your customer, understand how and when they use your product
Understand the customer journey but build experiences
Build experiences from the outside in
Focus on customer needs first and operational efficiencies second.

About Patrick Neff
Patrick Neff is the Principal Manager of Marketing and Digital Experience for Southeast Toyota Finance, a division of JM Family. Patrick has strategic responsibility for the customer payment portal, and all digital communications channels. Mr. Neff has over 20 years’ experience in marketing, primarily focused on optimizing the digital channels and customer experience. Mr. Neff has worked with fortune 500 organizations like John Deere, and Eli Lilly, as well mid-size businesses and startups. M. Neff has also spent time in a leadership position at a digital agency.

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10 Free Strategies for Internet Marketing" with Jay Berkowitz
2021-02-03 12:30 - 13:30
This presentation will share 10 Free Strategies for generating revenue from Internet Marketing, including:

Easy Strategies for getting ranked in Google and the Search Engines
Best practices for Social Media
How to build your Personal Brand
The Cascading Content Strategy

About Jay Berkowitz
Jay Berkowitz is a best-selling author, an International keynote speaker, and an award-winning thought leader. A senior online marketing professional with over twenty-five years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint, and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

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Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

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