BizHack Academy

AI Masterclass 8.5: AI for Video, Audio, and Podcasts
2023-05-17 12:30 - 13:30 (America/New_York)
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Masterclass Season 8: AI For Marketing and Sales
2023-04-19 12:30 - 13:30 | Online

Graduation Celebration
2022-10-19 12:30 - 14:30 | Online
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Register The Digital Marketer’s Edge Graduation Celebration
Join us to celebrate the culmination of intensive weeks of hard work by top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small of our award-winning “The Digital Marketer’s Edge” and “How To Find Customers Online” course.
We’ll also have a raffle, thank you gifts, and more!

Discover your Company's Marketing Strengths and Weaknesses: Your LBS Score™
2022-09-27 12:30 - 13:30, 2022-08-09 12:30 - 13:30, 2022-05-05 12:30 - 13:30, 2022-04-07 12:00 - 13:00, 2022-02-10 12:30 - 13:30, 2022-01-04 15:00 - 16:00 | Online
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Register This one-hour interactive workshop will reveal your company’s marketing strengths and weaknesses and provide an immediate roadmap for improvement. Dan Grech, the founder of BizHack Academy, will walk you step by step through the Lead Building System™, BizHack’s proven process to sell to strangers online. He’ll provide real-life examples of how to put each element into practice. Then you’ll take a short assessment to get your own LBS Score™.
The Lead Building System™ is a proven process for digital marketing specifically designed for small businesses limited in time, money and expertise. It was developed over 7 years working with 700 businesses, and it works! The average participant in BizHack’s training program in the Lead Building System™ is able to generate $29 in sales for every $1 spent on advertising using this methodology.
The Lead Building System™ has 7 elements: The Foundation and the 6 Pillars. The Foundation is your Business Story, and it’s the key to differentiating yourself in a crowded marketplace. The Six Pillars are the essential elements that must be in place for any overall marketing strategy or any individual campaign to work.

BizHack’s Thought Leadership Pyramid Workshop
2022-08-16 12:30 - 13:30, 2022-04-19 12:30 - 13:30, 2022-02-22 12:30 - 13:30, 2022-01-12 13:00 - 14:00 | Online
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Register This one-hour interactive workshop will reveal your current marketing strengths and weaknesses and provide an immediate roadmap toward thought leadership on social media platforms including LinkedIn.
Sheryl Cattell, the course creator and lead instructor for the LinkedIn Business Edge™ of BizHack Academy, will walk you step by step through the Thought Leadership Pyramid™, BizHack’s proven process to establish a thought leadership position that you can leverage to generate sales and leads online. She’ll provide real-life examples of how to put each element into practice. In addition you’ll take a short assessment to get your current TLP Score™.
The topics covered in the webinar include:
-Your Social Selling Index and what it means
-Your business story and story of me and why it matters
-Identifying your target audience
-How to use keywords and hashtags to get discovered
-How to create content to enter the fray
-Understanding the competition and taking your unique stand
-Getting noisy to increase reach and impact as a thought leader
The Thought Leadership Pyramid™ is a proven process for industry leadership on social media channels such as LinkedIn. It is perfect for small to medium-sized businesses limited in time, money and expertise. The average participant in BizHack’s Thought Leadership Pyramid training program, The LinkedIn Business Edge™ is able to increase their Social Selling Index by 50% and their appearances in search results by 90% using this proven methodology.
The Thought Leadership Pyramid™ has 6 levels starting at the Foundation. The Foundation is your Business Story and personal profile, and it’s the key to differentiating yourself in a crowded marketplace. The remaining 5 levels are the essential elements that need to be part of your weekly habit in order to create and leverage thought leadership in your industry.

Graduation Celebration
2022-07-06 12:30 - 14:30 | Online
Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

Register The Digital Marketer’s Edge Graduation Celebration
Join us to celebrate the culmination of intensive weeks of hard work by top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small of our award-winning “The Digital Marketer’s Edge,” “The LinkedIn Business Edge,” and “How To Find Customers Online” course.
We’ll also have a raffle, thank you gifts, and more!

Business Storytelling for Digital Marketing
2022-05-13 12:30 - 13:30 | Online
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Steps

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Register Learning your Business Story is essential… and not enough. Join the Pulitzer Prize-winning former NPR journalist Dan Grech of BizHack Academy to discover your personal motivation for running your business and its core purpose in the world. In this 60-minute interactive session, you’ll workshop your Business Story and learn how it supports The Lead Building System™, BizHack’s proven methodology for small business marketing that has helped hundreds of businesses like yours. Whether you’re B2B or B2C, selling products or a service, your Business Story is the foundation of your digital marketing. This session will give you a step-by-step playbook for marketing strangers online. Join us to bring to light your origin story and understand how to communicate it effectively to the world.

Graduation Celebration
2022-05-04 12:30 - 14:30 | Online
Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

Register The Digital Marketer’s Edge Graduation Celebration
Join us to celebrate the culmination of intensive weeks of hard work by top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small of our award-winning “The Digital Marketer’s Edge” course.
We’ll also have a raffle, thank you gifts, and more!

“The Small Business Guide to Influencer Marketing When You Don’t Know Where to Start” with Cristy Stewart-Harfmann
2022-03-23 12:30 - 13:30 | Online
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Register The Strive 305 #BizHackLive Digital Marketing Master Class Series will help business owners and entrepreneurs find customers online by upgrading their digital presence. During these action-packed 60-minute webinars, BizHack Academy certified instructors will offer actionable tips and free tools to help you use your website and social media to find customers online.
#BizHackLive has been recognized for its impact on small businesses nationwide with awards from the American Marketing Association and Ragan’s PR Daily. This Master Class series is presented In partnership with the Strive 305 Small Business Innovation Program, an initiative of the Miami-Dade Mayor’s Office of Equity and Inclusion in the Division of Innovation and Performance.
Season 4 lineup:
-Wednesday, Mar 16 – 12:30-1:30 pm ET – “All About Them – How to Build Your Business Today” with Bruce Turkel.
-BONUS- Wednesday, Mar 23 – 12:30-1:30 pm ET – “The Small Business Guide to Influencer Marketing When You Don’t Know Where to Start” with Cristy Stewart-Harfmann
-Wednesday, Mar 30 – 12:30-1:30 pm ET – “Brand Seduction: How Neuroscience Can Help Small Businesses Build Memorable Brands” with Daryl Weber.
-Wednesday, Apr 13 – 12:30-1:30 pm ET – “Become a Mindful Marketer: How to Focus, Engage Empathy and Embrace Challenges” with Suzanne Jewell.
A single registration includes all upcoming sessions.

Graduation Celebration
2022-03-02 12:30 - 14:30, 2021-12-15 12:30 - 14:30 | Online
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To register simply click/tap the Register below button.
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Register The Digital Marketer’s Edge and The LinkedIn Business Edge Graduation Celebration
Join us to celebrate the culmination of intensive weeks of hard work by top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small of our award-winning “The Digital Marketer’s Edge” course and “The LinkedIn Business Edge”.
We’ll also have a raffle, thank you gifts, and more!

Info Session for Lead Generation and Thought Leadership BizHack Programs with Creator Dan Grech
2022-01-04 16:00 - 17:00 | Online
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Register An informational session about BizHack’s Lead Generation and Thought Leadership Programs for Businesses.
Dan Grech will answer all your questions about the course and the scholarship program. He will also present BizHack’s most successful case studies.
If you attend live, you will be eligible for an exclusive one-time-only offer.

The Transformative Impact of BizHack on Black Owned Businesses in Celebration of Black Professionals Month
2021-10-26 13:00 - 14:00 | Online
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Register To celebrate Black Professionals Month, BizHack Academy is sharing the success stories of Black BizHackers in a panel discussion on October 26 at 1 pm ET called “The Transformative Impact of Digital Marketing on Black-Owned Businesses.
That’s why BizHack Academy is partnering with ICABA during Black Professionals Month, a month-long celebration giving Black professionals a space to share their knowledge, experiences, and expertise organized by two BizHack alumni, Jerome Hutchinson and Denise Kaigler.
The “The Transformative Impact of Digital Marketing on Black-Owned Businesses” panel will be moderated by nationally recognized Diversity, Equity, and Inclusion expert Janeen Williamson, formerly of NPR. It will feature an all-star cast of BizHackers from different industries who will share their most effective digital marketing strategies that led them to more revenue and success.
Our Panel:

Janeen Williamson, JLW Consulting (moderator)
Kerline Jules, Jules Management Group
Shakira Johnson, JPR & Events
Ricardo Berris, MI Group
Todd Billings, Kloze Mortgage

What’s New and Improved on LinkedIn
2021-10-26 11:30 - 12:30 | Online
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Register LinkedIn is already the world’s largest professional network, and it is poised to dominate the B2B marketing and advertising space. This is due to owner Microsoft’s heavy investment in LinkedIn and the limits on traditional marketing such as trade shows due to COVID. If you are a B2B marketer or salesperson, meaning you sell your services to companies rather than individuals, you must be up to date with the latest and greatest of LinkedIn. LinkedIn marketing expert Sheryl Cattell of BizHack Academy will cover the newest developments and enhancements to the world’s most powerful and fastest-growing B2B social media platform. Participants will come away with practical tips for how to leverage these new features to attract your ideal customer.
The topics covered in the webinar include:

LinkedIn Reviews (Brand NEW)
Creator Mode
Learning Hub Skill Building Platform
Video Profiles

Five Reasons Your Nonprofit Should Start Advertising Online Today in partnership with The Miami Foundation
2021-10-21 10:00 - 11:00 | Online
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Register Nonprofits offer a slew of reasons for why you don’t advertise online to attract new donors and supporters, starting with: You don’t have the money. But did you know that advertising online can be free?
In this hands-on workshop, Dan Grech, founder of BizHack Academy, will bust the myths holding nonprofits back from effective digital marketing. You’ll learn these five 21st century fundraising strategies:
1. How to use Facebook’s Audience Insights to create more effective marketing campaigns
2. How to use lookalike audiences to unlock the door to new donors
3. How to retarget supporters and turn them into first-time donors
4. How to reinvent your approach to email to turn it into your most prolific fundraising channel
5. How Google for Nonprofits could inject $120,000 into your marketing budget overnight
You’ll walk away from this lively session with five tips you can implement immediately to wow your funders, raise more money, and multiply your impact.

Graduation Celebration of The Lead Catchers and The LinkFluencers
2021-10-20 12:30 - 14:30 | Online
Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

Register Join us to celebrate the culmination of intensive weeks of hard work by top small business owners from across the country and the world.
You’ll hear inspiring case studies from businesses large and small of our award-winning “Digital Marketer’s Edge” course and “The LinkedIn Business Edge”.
We’ll also have a raffle, thank you gifts, and more!

Discover your Company's Marketing Strengths and Weaknesses: Your LBS Score™
2021-10-19 11:30 - 12:30 | Online
Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

Register This one-hour interactive workshop will reveal your company’s marketing strengths and weaknesses and provide an immediate roadmap for improvement. I will walk you step by step through the Lead Building System™, BizHack’s proven process to sell to strangers online. I’ll provide real-life examples of how to put each element into practice. Then you’ll take a short assessment to get your own LBS Score™.
The Lead Building System™ is a proven process for digital marketing specifically designed for small businesses limited in time, money, and expertise. It was developed over 7 years working with 700 businesses, and it works! The average participant in BizHack’s training program in the Lead Building System™ is able to generate $29 in sales for every $1 spent on advertising using this methodology. The Lead Building System™ has 7 elements: The Foundation and the 6 Pillars. The Foundation is your Business Story, and it’s the key to differentiating yourself in a crowded marketplace. The Six Pillars are the essential elements that must be in place for any overall marketing strategy or any individual campaign to work.

Leveraging LinkedIn to Enhance Your Business Profile
2021-08-19 15:30 - 16:30 | Online
During COVID, with trade shows and conferences shut down, LinkedIn became an essential networking tool for business owners looking to find new customers. But many businesses aren’t doing everything they can to leverage this powerful marketing tool. LinkedIn expert Sheryl Cattell will give you simple free tips you can implement immediately to improve your profile.
At this webinar (in partnership with Venture Cafe Cambridge) the following topics will be covered:
-Tips on profile enhancements you will want to make and how to do it without spamming your network
-Get your social selling score and compare it with others in your industry and network
-How to leverage the mobile app only features – video cover stories, name pronunciation, QR code connections
-Learn tips on growing your network
-Find out how to get more mileage from your posts (from hundreds to thousands of views)
Introducing a NEW BizHack course… Get the LinkedIn Business Edge starting September 13th. Only 25 seats are available for this highly anticipated course.
About the speaker: Sheryl Cattell MBA, CSM, MCLC, has over 30 years of marketing expertise. She’s the founder of the South Florida Interactive Marketing (sfima.com), a lead instructor and a digital marketing coach for BizHack Academy and a Master Certified Life Coach. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Cost: Free and open to the community

Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

Register

Business Storytelling Workshop with Dan Grech
2021-08-19 14:00 - 15:00 | Online
If you’re struggling with how to articulate your company’s special sauce effectively, this online live training is for you.
During this interactive business storytelling session (in partnership with Venture Cafe Cambridge), Dan Grech will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
You will also learn about The BizHack Lead Building System™, a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ for over 7 years working with more than 700 small businesses around the world and across every industry.
Cost: Free and open to the community

Register

Steps

To register simply click/tap the Register below button.
You will have an option to save this event to your calendar.

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Grow Your Business on LinkedIn Without Spending a Dime
2021-08-18 13:00 - 14:00 | Online
This webinar will focus on the ways that companies can leverage LinkedIn to build their credibility and business leads without spending a dime. The topics that will be covered in the webinar include:
-Get your social selling score and see how you compare within your industry and network
-Learn how to create a business page on LinkedIn
-Establishing the goals for your business presence on LinkedIn
-Connecting with the target companies, job titles, and influencers in your “space”
-Creating a pillar and cluster content strategy to support your business goals
-Find out how to get more mileage from your posts (from hundreds to thousands of views)
-Learn the Pros and Cons of hosting an event on LinkedIn
Introducing a NEW BizHack course… Get the LinkedIn Business Edge starting September 13th. Only 25 seats are available for this highly anticipated course.
About the speaker: Sheryl Cattell MBA, CSM, MCLC, has over 30 years of marketing expertise. She’s the founder of the South Florida Interactive Marketing (sfima.com), a lead instructor and a digital marketing coach for BizHack Academy and a Master Certified Life Coach. She launched Personal Legend Coaching in 2020 to provide aspiring high achievers a focused pathway to realize their personal legend. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly an applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was the Head of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University, and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy, and a Green Belt in Six Sigma.
Sheryl Cattell is not affiliated with or endorsed by LinkedIn® Corporation.
Cost: Free and open to the community

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Steps

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You will have an option to save this event to your calendar.

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What Apple’s iOS Changes Mean for Your Facebook Ads
2021-08-11 12:00 - 13:00 | Online
Apple upended Facebook advertising earlier this year with new IDFA privacy settings on its iPhone, interrupting Facebook’s data collection and disrupting how advertising works on its platform. Early reports say that the change has resulted in higher advertising costs and slower ad approvals.
BizHack Lead Instructor Alex Oliveira of Prediq Media, a top lead generation firm, will walk you through Apple’s privacy changes, what they mean for your ads on Facebook and Instagram, and how to work around them. He’ll review the changes Facebook has made to its advertising platform, such as sunsetting the powerful Audience Insights tool. And he’ll walk you through the updates every advertiser must make to your Business Manager account. Then Alex will host a panel discussion with top Facebook advertisers to share how these changes have impacted their ad campaigns and the workarounds they’ve devised.
This will be an impactful, insightful, action-oriented 60-minute session for sophisticated marketers on the most pressing issue in social media advertising today.

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Business Storytelling Workshop With Alex Oliveira
2021-08-04 12:00 - 13:30 | Online
Knowing your business story is essential… but not enough.
The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.
The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world.
During this interactive 90-minute business storytelling session, Alex Oliveira, lead generation expert, and lead instructor of The Digital Marketer’s Edge will share with you his expertise, guidance and case studies during this session. He will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
About Alex Oliveira
Alex Oliveira is the founder of Prediq Media, a marketing agency specializing in online lead generation for businesses with a sales team. Over the past decade, Prediq has generated 22 million leads for 3,000 businesses small and large, including Allstate, AutoNation, Ford, Home Depot, and MetLife. Brazilian-born and South Florida-raised, Alex comes from a long line of strivers constantly on the move in search of a better life. He has dedicated his career to helping entrepreneurs build resilient businesses using online lead generation. Alex is a dedicated educator who has run more than 200 workshops and classes over the past 6 years for the Online Marketing Certified Professionals and other industry groups, the Jim Moran Institute at FSU and other universities, the National Leadership Institute and numerous corporations. His passions include adventuring with his wife and 4 kids and giving back to the community.
Cost: Free and open to the community

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Steps

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You will have an option to save this event to your calendar.

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