BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//BizHack Academy - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:BizHack Academy
X-ORIGINAL-URL:https://bizhack.com
X-WR-CALDESC:Events for BizHack Academy
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T133000
DTEND;TZID=America/New_York:20210421T143000
DTSTAMP:20260506T063158
CREATED:20210224T095554Z
LAST-MODIFIED:20210421T175426Z
UID:6641-1619011800-1619015400@bizhack.com
SUMMARY:The Role of Location Data in the Marketing Lifecycle\, and in a Post-pandemic World with Emily Owayni
DESCRIPTION:[vc_row leaf_row_scheme=”0″][vc_column width=”2/3″ el_class=”event-left”][vc_empty_space][vc_single_image image=”6953″ img_size=”full” style=”vc_box_rounded”][vc_column_text]Description: Location\, location\, location. While this catch-phrase is often applied to real estate\, for today’s marketers\, it can just as easily be applied to data. From segmentation and targeting to measurement and analytics\, location data informs marketers on consumer behavior\, ad effectiveness\, and retail performance. \nBut how does location data deliver on these promises? And with so many data resources\, where does location data reside in the marketer’s toolkit? In this session\, we’ll also discuss the latest location-based behavioral trends and the role that location data will play for marketers in a post-pandemic world. \nAbout Emily: As an Account Manager of Data & Insights at Foursquare\, Emily synthesizes location data into actionable insights for brands\, agencies\, publishers\, and platforms\, enabling them to uncover and capitalize on behavioral trends. Prior to Foursquare\, Emily spent several years in client services for global advertising agencies including Grey and FCB New York \nCost: Free and open to the community[/vc_column_text][/vc_column][vc_column css_animation=”bounceInRight” width=”1/3″ el_class=”event-right”][vc_empty_space height=”8px”]    \n    	\n                	Register                \n        \n    \n    [vc_empty_space height=”16px”][vc_column_text] \nSteps\n\nTo register simply click/tap the Register below button.\nYou will have an option to save this event to your calendar.\n\nRegister[/vc_column_text][vc_empty_space][/vc_column][/vc_row]
URL:https://bizhack.com/event/the-role-of-location-data-in-the-marketing-lifecycle-and-in-a-post-pandemic-world-with-emily-emily-owayni/
LOCATION:Online
CATEGORIES:#Bizhacklive Webinars
ATTACH;FMTTYPE=image/jpeg:https://bizhack.com/wp-content/uploads/2021/02/Emily-Owyani-1.avif
ORGANIZER;CN="BizHack Team":MAILTO:info@bizhack.com
END:VEVENT
END:VCALENDAR