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SUMMARY:Method Marketing: How to Put Yourself in the Shoes of Your Customer with Sheryl Cattell
DESCRIPTION:[vc_row][vc_column width=”2/3″ el_class=”event-left”][vc_empty_space][vc_single_image image=”5546″ img_size=”large”][vc_column_text]Method marketing (similar to method acting) is a technique or type of marketing in which a marketing professional aspires to experience sincere and emotionally expressive connections with their target market by fully inhabiting the life of their customers. It is an emotion-oriented technique instead of classical marketing that is primarily action-based.Beyond market research\, beyond the voice of the customer and beyond personas\, the goal of the method marketing professional is to experience first hand the emotions and drivers that motivate the individuals in their target audience. \nIn this 1-hour session you will learn:\n\nWhat is method marketing and how is it effective?\n3 techniques to get inside the head and under the skin of your customers\nThe pros and cons of method marketing\nMethod marketing – more than just the message\nThe role of improvisation in method marketing\nHow to stay in touch over time\nAlternatives to going there yourself\n\n[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text] \n RSVP\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n Silvia\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n Melissa\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text] \n ICABA\n[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][vc_column css_animation=”bounceInRight” width=”1/3″ el_class=”event-right”][vc_empty_space height=”16px”]    \n    	\n                	Register                \n        \n    \n    [vc_empty_space][vc_widget_sidebar sidebar_id=”woocommerce_sidebar”][vc_empty_space][/vc_column][/vc_row]
URL:https://bizhack.com/event/method-marketing-how-to-put-yourself-in-the-shoes-of-your-customer-2/
LOCATION:Online
CATEGORIES:#Bizhacklive Webinars
ATTACH;FMTTYPE=image/jpeg:https://bizhack.com/wp-content/uploads/2018/01/bizhack-class-photo-2018.jpg
ORGANIZER;CN="BizHack Team":MAILTO:info@bizhack.com
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