Description: Location, location, location. While this catch-phrase is often applied to real estate, for today’s marketers, it can just as easily be applied to data. From segmentation and targeting to measurement and analytics, location data informs marketers on consumer behavior, ad effectiveness, and retail performance.
But how does location data deliver on these promises? And with so many data resources, where does location data reside in the marketer’s toolkit? In this session, we’ll also discuss the latest location-based behavioral trends and the role that location data will play for marketers in a post-pandemic world.
About Emily: As an Account Manager of Data & Insights at Foursquare, Emily synthesizes location data into actionable insights for brands, agencies, publishers, and platforms, enabling them to uncover and capitalize on behavioral trends. Prior to Foursquare, Emily spent several years in client services for global advertising agencies including Grey and FCB New York
Cost: Free and open to the community