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The Strive 305 #BizHackLive Digital Marketing Master Class Series will help business owners and entrepreneurs find customers online by upgrading their digital presence. During these action-packed 60-minute webinars, BizHack Academy certified instructors will offer actionable tips and free tools to help you use your website and social media to find customers online.

#BizHackLive has been recognized for its impact on small businesses nationwide with awards from the American Marketing Association and Ragan’s PR Daily. This Master Class series is presented In partnership with the Strive 305 Small Business Innovation Program, an initiative of the Miami-Dade Mayor’s Office of Equity and Inclusion in the Division of Innovation and Performance.

A single registration includes all sessions, see complete session details below:

  • Wed Jan, 19 – 12:30-1:30 pm ET – How to Use Thought Leadership on LinkedIn to Better Compete and Inspire Customers with Sheryl Cattell
  • Wed Feb, 2 – 12:30-1:30 pm ET – How to Create an Exciting Google Business Profile to Delight Customers with Yoel Gutierrez
  • Wed Feb, 16 – 12:30-1:30 pm ET – Brand Love Essentials: How to Win Loyal Customers for Life with Abdul Muhammad II


Master Class 1: “How to Use Thought Leadership on LinkedIn to Better Compete and Inspire Customers”
Date & Time: Wednesday, January 19, 2022, from 12:30-1:30 pm ET
Description: This one-hour interactive workshop will reveal your content marketing strengths and weaknesses and provide an immediate roadmap for thought leadership on social media platforms including LinkedIn. Sheryl Cattell, course creator and lead instructor for the LinkedIn Business Edge™ of BizHack Academy, will walk you step-by-step through the Thought Leadership Pyramid™, BizHack’s proven process to establish a thought leadership focus in your market. She’ll provide real-life examples of how to put each element into practice. And you’ll take a live assessment to get your TLP Score™. The Thought Leadership Pyramid™ is a proven process for industry leadership on social media channels such as LinkedIn. It is perfect for small- to medium-sized businesses limited in time, money, and expertise. The average participant in BizHack’s Thought Leadership Pyramid training program, The LinkedIn Business Edge™ is able to increase their Social Selling Index by 50% and their appearances in search results by 90% using this proven methodology.

The topics covered in the webinar include:

• Your Social Selling Index and what it means
• Your business story and story of me and why it matters
• Identifying your ideal target customer and finding them online
• How to use keywords and hashtags to get discovered
• Social listening to enter the fray
• Understanding the competition
• Taking your unique stand
• Getting noisy to increase your reach and impact as a thought leader

Master Class 2: “How to Create an Exciting Google Business Profile to Delight Customers”
Date & Time: Wednesday, February 2, 2022, from 12:30-1:30 pm ET
Description: Google Business Profile, formerly known as Google My Business, is an essential marketing tool for any business, especially those that serve a local audience. GBP is a core element of SEO. It’s where SEO and social media meet. SEO helps ensure you are near the top of the search results when customers Google information on your product or service. GBP will help you get more people to your website and social media, so they can learn about and interact with your business. The bottom line: Savvy use of your Google Business Profile will help your business make more money. BizHack Certified Instructor Yoel Gutierrez, a serial entrepreneur and the owner of Mosquito Joe of Miami, will share how he uses GBP to drive more customers to his business and the best tools to create an exciting profile.

He’ll cover these 7 keys to success:
1. Your Business Listing
2. Images and Videos
3. Reviews
4. Posts to promote events, offers, and content
5. Insights
6. Messaging
7. Covid19 Features

Master Class 3: “Brand Love Essentials: How to Win Loyal Customers for Life”
Date & Time: Wednesday, February 16, 2022, from 12:30-1:30 pm ET
Description: Companies rely on connecting with their customers – on relationships and emotions – to survive. Those business leaders who cultivate Brand Love, especially in the midst of crisis, are destined for long-term success. But building these human connections has never been more challenging: Digital has fragmented how we communicate. Sales funnels have collapsed. Consumer trust and loyalty are at an all-time low. Twenty-year digital agency veteran Abdul Muhammad II, founder of MDM Ventures, has this advice for marketers and business owners: Love your way out, by creating the conditions for customers to thrive. Learn how to leverage data and research to shift from story-telling to story-making by putting your customers first while still growing your business. In this dynamic 60-minute live webinar, Abdul will share these hard-earned insights and actionable tips on cultivating lifetime loyalty:
1. Three content marketing strategies to cultivate lifetime customers
2. How to become a brand that is loved and considered over the competition
3. How to balance technology and human touch to maximize marketing impact


January 19 @ 11:30 am UTC-4
March 18, 2023 @ 1:30 pm UTC-4
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BizHack Team
(786) 664-7324
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