AI for Marketing and Sales

A #BizHackLive Masterclass Series

Welcome to BizHack’s accessible 7-Part Masterclasses series on transforming your Marketing and Sales process using the latest AI tools and approaches.

In this “User Guide to Everything AI,” in-depth Masterclasses will equip you with the tools and know-how to increase productivity, improve quality, and slash costs.

AI for Marketing and Sales

A #BizHackLive Masterclass Series

Welcome to BizHack’s 7-Part Masterclass Series for transforming your marketing and sales effectiveness using the latest AI tools, strategies and approaches.

In this “User’s Guide to Everything AI” our experts will equip you with the tools, know-how and inspiration to increase your productivity, improve the quality of your marketing, and slash your costs of execution.

Register Here For Free

What You Will Learn

Streamline Your Operations

Forecast more efficiently, optimize workflows and improve targeting and data analysis so you can market more efficiently and effectively

Save Time and Resources

Automate repetitive tasks, bring products to market faster, build better content and free up valuable time and resources to focus on strategy and creativity.

Boost Productivity

Create campaigns faster, build better strategies, improve lead management and targeting so you can grow your business rapidly

Sponsored by
Miami-Dade County's Strive305 Initiative

“We are so proud to have partnered with BizHack Academy to teach small businesses how to use cutting-edge artificial intelligence tools to grow with purpose, streamline operations, and have a bigger impact on our community.”

– Miami-Dade County Mayor Daniella Levine Cava

Sponsors

Partners

AI Tools Explored

We'll Be Your User Guide to AI

 

We’ll go from the basics of AI and its impact on the industry to specific applications of AI tools and techniques such as personalization and automation, and important considerations such as ethics and governance. 

The course will provide a comprehensive overview of the ways in which AI is transforming marketing and sales and provide practial advice and guidance for harnessing its power for business gowth. By exploring the cutting-edge of AI, the course will provide businesss owners, marketing professionals and sales teams with the tools and insights they need to leverage AI for maximum impact and drive business growth. 

Who Should Attend?

What’s included?

Recordings of Live Classes

Case Studies

bonus_session

Bonus Sessions

Prompt Strategies

Q&A Sessions

Templates

Additional
Resource
Materials

AI Tools

What’s included?

Case Sudies

Recordings of Live Classes

Prompt Strategies

Q&A Sessions

bonus_session

Bonus Sessions

Templates

Additional Resource Materials

AI Tools

AI for Marketing and Sales

Masterclass Schedule

Masterclasses are held every Wednesday at 12:30 PM ET through May 31 2023.
Register once to access to the whole Series

The Human Element of AI (04/19/23 12:30 pm ET)

Using AI to Your Business Advantage

AI for text, translation and Email (04/26/23 12:30 pm ET)

Mastering AI for Text and Translation with a deep dive into ChatGPT and Jasper

AI for Images, Social Media and Ads (05/03/23 12:30 pm ET)

How to Create Winning AI-Powered Social Images

Inside Microsoft's Vision for AI (05/10/23 12:30 pm ET)

An Azure AI Global Black Belt Microsoft Director demos amazing tools to boost productivity

AI for Video, Audio and Podcasts (05/17/23 12:30 pm ET)

Using AI to create high quality video and audio at a fraction of the cost

AI for Content Strategy and SEO (05/24/23 12:30 pm ET)

Building a world-class content engine that will dramatically improve your online presence

AI for Analytics, Forecasting and Prediction (05/31/23 12:30 pm ET)​

Using AI to analyze competitors, plan efficiently create winning strategies 

Co-Hosts

Dan Grech: Founder, BizHack Academy

Dan Grech is the founder and CEO of BizHack Academy, whose mission is to give 10,000 underserved small businesses a simpler way to grow. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. Past career highlights include as the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. During his 15-year career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report; the News Director at Miami’s NPR station; and a reporter at The Washington Post, The Boston Globe and The Miami Herald. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina.

Nicole Donnelly: Founder, AI Smart Marketing

Nicole Donnelly, Founder, AI Smart Marketing, is a successful global entrepreneur with a passion for using AI in marketing. With 18 years of experience in marketing, 8 years in AI for marketing, and 2 years of daily AI usage, Nicole has a strong background in crafting a powerful vision and executing it with her team to grow brands through creative marketing, new tools, and emotion-driven customer experience design. Nicole has won several business awards, including Seattle’s 40 under 40, Small Business Excellence in International Trade, and many other business awards. Her company BabyLegs won the industry Design Excellence award for 12 years in a row, and was also named one of Seattle’s Best Places to Work, and received a national award for Workplace Flexibility. BabyLegs are on display in the Seattle MOHAI.

Jeff Cooper: Founder, Saltbox

Jeff Cooper is the Founder & President of Saltbox Solutions, a company that helps businesses get more customers online.  With over a decade of experience in data analysis, software development, search engine optimization, and online advertising; he has built and managed successful digital customer acquisition programs for many companies such as Bass Pro Shops, RackSpace, La-z-Boy, and HealthMarkets. Prior to starting his own company, Jeff spearheaded the development of a search engine optimization technology platform that was acquired in 2016. Jeff now studies the evolution of deep learning models and AI technologies, while incorporating them into the solutions his company delivers for their clients.

Guest Speakers

Olivier Kennedy: Founder, Enigma

Olivier is founder of ENIGMA communications, an agency based in Geneva that thinks and communicates differently, harnessing the power of AI in their work to create original, influential and innovative products. Enigma was founded 2008 in the middle of the economic crisis and quickly became known for its skill at optimizing client budgets. Fascinated with new technologies, Olivier used them to build his success on social media and through effective SEO strategies. Enigma is now one of the leading players in Facebook and Twitter campaign implementation in Switzerland, notably in the B2B, luxury, and political sectors.

Sriram Ganapathy: Director at Microsoft, AI Azure Global Black Belt Team

Director with the Azure AI Global Black Belt team at Microsoft. In this role, he works with Microsoft’s most strategic customers to help them adopt Microsoft’s AI services to solve key business challenges.

He has 25 Years experience in the IT industry in Direct and Channel Sales, Technology Strategy, Business Development, Pre-Sales Consulting, Account Management and SI practice building.

Anthony Phills: AI-Business Strategies and Applications expert from Berkeley

Anthony is a certified AI-Business Strategies and Applications expert from Berkeley University in 2022 and holds a certification in Accessibility Design from US Bank/Deque University. He’s a 2022 Anthem Award winner for Product Leader of the year and a two-time International Design Winner in 2020 and 2021. He made history in 2022 when he launched the first Ai-generated Playbill for Miyo Yamauchi’s solo show: How to Be Japanese.

Currently, Anthony is designing for Apple, Janet Jackson, Leaves, and his personal project AXShowSlide, using Ai to enhance the visually impaired experience at shows on and off Broadway. His passion for creativity knows no bounds, and his vision for innovation is unparalleled. Anthony Phills is a true trailblazer, and his impact on the creative world is simply unforgettable. Take the time to join his mailing list at phills.com and follow him on LinkedIn.

Wendy Lieber: Co-Founder and CEO of ContentBacon

Wendy Lieber is the entrepreneurial cofounder and CEO of ContentBacon, an inbound marketing resource that builds brands people know, like, trust, and buy from. Wendy has a passion for helping customers figure out and communicate their “why” so that it resonates with target audiences. She frequently speaks in entrepreneurial communities about the power of storytelling and how to use it to grow your business.

Prior to Bacon, she served as Athena Marketing’s president for fourteen years, helping clients use marketing strategies to enhance the value of their business. Wendy is a member of Entrepreneur’s Organization and a Board of Trustee for Women in Distress.

Annie Cooper: Senior Data Scientist, The Walt Disney Company

Annie Cooper is a data scientist with a robust background in diverse industries, excelling in leveraging data for business decision-making. A graduate of Duke University and North Carolina State University, Annie has consistently demonstrated an exceptional ability to tackle complex technical challenges and deliver impactful business solutions. Her professional journey spans from being a Scientist at GSK, contributing to drug discovery programs, to a pivotal role at Biogen, where she implemented automated data analysis tools and automation strategies.

Currently serving as a Senior Data Scientist at The Walt Disney Company, Annie utilizes her extensive expertise in Python, R, SQL, statistical analysis, data visualization, machine learning, and natural language processing to customize consumer experiences within Disney+, ESPN, and Hulu. Prior to this, at Fidelity Investments, she designed and developed data pipelines, machine learning models, and intelligence reports for portfolio managers.

Community Partners

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FAQs

Yes.  Registration allows access to all Masterclass video recordings with the exception of “Inside Microsoft’s Vision for AI” and specific bonus sessions which are only viewable live. Recordings will go behind a paywall in June so register at bizhack.ai before the end of May to ensure you have access.

Yes. We encourage you to invite others to sign up at bizhack.ai. There is no limit to the number of attendees and all Masterclasses are free as they are sponsored by a grant from Miami-Dade County.

When you register at bizhack.ai you are provided with a single private attendee link to attend all Masterclasses, which will be sent to you by zoom. If you do not receive this link, or find the link does not work, you can register directly on zoom at https://try.bizhack.com/aizoom

Yes. Registrants receive a weekly email with a link to case studies, articles, videos, tools, and other resources to help understand the challenges and opportunities presented by AI and to implement AI solutions in their businesses.

Yes. The Masterclass series is fully funded by a grant from the Mayor of Miami-Dade County as part of their Strive305 Initiative to help train small businesses so they can scale profitably after the pandemic.

It’s a part-time head of marketing who builds your organization a solid marketing strategy and the right team to execute it. Our AI-powered FCMOs direct your strategy and implementation while training you and your team on AI tools for faster, more profitable growth. If you would like to learn more we encourage you to sign up one of our FCMO Info Sessions at https://try.bizhack.com/fcmo

Register Here For Free

Find out how an AI-Powered Fractional CMO can help grow your business.